B2B/Trade Marketing Expert

Salary Range: 58000 to 64000 (Currency: CAD) (Pay period: per-year-salary)

What you will do

TRADE MARKETING

Responsible for the regional marketing execution of Lovehoney Group brands B2B Trade communications and programs

Prepare, execute and report on regional marketing plans and budgets

Plan and execute B2B communications- emails, news letters, Retail Guides, maintain B2B Partner website, Creative Library, and Online Academy.  

Create and implement regional B2B and B2B2C campaigns and promotions that contribute to yearly revenue targets and the overall growth of the brands in the Americas region  

Manage regional advertising contracts with B2B and industry media

Track and report program budgets and results    

EVENT PLANNING & TRADE SHOWS

Plan and execute trade shows and events in the USA and Canada

Create proposals for C-Level approval

Research and recommend venues, programs, entertainment etc

Act as a facilitator to bring stakeholders together for alignment and decision making as it relates to event planning and Trade Show planning

Coordinate contracts with external Vendors and internal Legal teams with exceptional attention to detail

Source and manage external vendors and suppliers

Track and report budgets and roadblocks 

BRAND MANAGEMENT & SALES ENABLEMENT

Responsible for regional implementation of go-to-market plans for product launches using guidelines and toolboxes provided by Global Marketing  

Collaborate with internal and external design and content experts to develop region specific creative assets for all touchpoints including print and digital POS merchandise, B2B training materials, in-store merchandising materials, sales presentations, webinars, OOH advertising, trade advertising  

Work closely with Account Managers to develop customized marketing programs for key accounts  

Ensure compliance of brand identity across all touch-points

Communicate regional insights, requirements, best practices and opportunities to Global Marketing  

Manage, track and replenish inventory for point-of-sale and merchandising items  

What you should bring

3–5 years of experience in marketing, trade marketing, or a similar agency or in-house environment, ideally within a fast-paced consumer, retail, or B2B business.
Experience planning and executing trade shows, events, or other marketing programmes, with strong project coordination and organisational skills.
Excellent attention to detail and time management, with the ability to manage multiple projects and deadlines at the same time.
Strong communication and stakeholder management skills, with the ability to work effectively with Account Managers, Marketing, Creative, Legal, vendors, and external partners.
A proactive, hands-on, and commercially minded approach, with a willingness to learn, take ownership, and support the growth of the brands across the Americas.

What we can offer you

Competitive salaries, ensuring that you are fairly compensated for your hard work.
Comprehensive company-paid health, dental, vision, life, and disability insurance plans, keeping you and your loved ones healthy and protected.
Company matching contributions to your retirement savings plan, helping you plan for a secure financial future.
$150 per year towards fitness activities, ensuring that you can stay active and healthy.
Three weeks of vacation per year, giving you time to relax and recharge, plus great staff discounts and support for professional development to help you grow in your career.
Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

Our interview process

CV review
Interview with one of Talent Acquisition Team Members
AI based task 
Hiring Manager Interview
Hiring Team Interview