Head of Marketing
About the job
- At least 8 years of B2B marketing experience, including senior-level experience in China within mobile ad tech, app marketing, mobile measurement, or a closely related industry.
- A strong network and credibility within the Chinese mobile ecosystem.
- Experience working for a US-based or international technology company.
- The ability to independently own marketing for a market or region.
- Strong experience across field marketing, content, partnerships, community, and sales support.
- Comfort moving between strategy and hands-on execution.
- Excellent Mandarin and strong English communication skills.
- Experience managing agencies and external partners.
- Build Bidease’s presence and reputation across the Chinese mobile growth ecosystem.
- Develop relationships with customers, partners, agencies, mobile measurement partners, industry communities, media, and other key players.
- Identify the events, partnerships, communities, and industry moments where Bidease should participate.
- Bring market insights, competitive intelligence, and emerging trends back to the broader team.
- Partner closely with China Sales on target accounts, pipeline, and market priorities.
- Build programs that help open doors, deepen relationships, and support key opportunities.
- Lead Bidease’s China event and community strategy, including conferences, dinners, roundtables, and Bidease-hosted programs.
- Develop China-specific content, customer stories, thought leadership, and market insights.
- Localize global campaigns and sales materials for the Chinese market.
- Own or oversee WeChat and other relevant local channels, focusing on distribution and engagement.
- Develop case studies, customer speakers, joint content, and other forms of market proof.
- Use customer success and industry relationships to strengthen Bidease’s credibility in the market.
About the company
Bidease is a demand-side platform for mobile advertising that helps brands and app developers acquire users who are likely to take valuable actions after install. It uses a proprietary ML-powered platform to automate real-time bidding across mobile ad exchanges, targeting users who fit a client’s profile and optimizing for outcomes. The company operates on a performance-based model, often absorbing initial media costs and charging only when KPIs like CPA or CPI are met, with strong emphasis on transparency through reporting. Its goal is to deliver measurable ROI for advertisers by scaling user acquisition efficiently in the global mobile ecosystem.
Company Size
51-200
Company Stage
Seed
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2016
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Simplify's Take
What believers are saying
- Bidease reported the 2026 GCC market grew 4.5x faster in revenue than installs.
- Dennis Mink became CMO in August 2024, strengthening demand generation and brand.
- Bidease expanded into Dubai and Seoul, widening access to MENA and Korea clients.
What critics are saying
- Google and Apple privacy changes keep squeezing mobile attribution and bidding efficiency in 2025.
- AppLovin, Moloco, and Liftoff pressure Bidease on performance DSP deals globally.
- If mobile UA budgets shift into walled gardens, Bidease's independent DSP model weakens.
What makes Bidease unique
- AppsFlyer named Bidease a Premier Partner in April 2025.
- Bidease sells a transparent DSP with machine-learning optimization and first-party data.
- Bidease publishes proprietary market reports with Sensor Tower, including the 2026 MENA study.
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Benefits
- Unlimited Paid Time Off
- Paid Vacation
- Paid Sick Leave
- Paid Holidays
- Parental Leave
- 401(k) Retirement Plan
- Wellness Program
- Flexible Work Hours
- Hybrid Work Options
- Phone/Internet Stipend