Texas Instruments

Makes analog and embedded chips in its own plants

Web Marketing Intern - Digital Experience Operations

Marketing Generalist & ManagementConfirmed live in the last 24 hours

InternshipDallas, TX, USANo salary listedIn-person

About the Job

Requirements

Pursue an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems, Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with a focus in marketing, or a related degree.
Maintain a cumulative GPA of 3.0/4.0 or higher.

Responsibilities

Leverage data to guide the creation and optimization of sales and marketing programs and drive business roadmaps.
Improve the collection, joining, and analysis of data across customer touchpoints, including TI.com and promotional content.
Develop an understanding of the Customer Data Platform and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
Enable fast reporting by building an ecosystem that provides quick access to valuable insights, and train teams to use the ecosystem effectively.
Analyze key performance indicators and provide improvement recommendations for sales and marketing programs.
Experiment to identify effective approaches, seek innovative solutions, and challenge the status quo.

Desired Qualifications

Pursuing a bachelor's or master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or a related field.
Experience or basic proficiency with high-level programming languages such as Python or Java.
Experience or basic proficiency with SQL and business intelligence tools such as Tableau, Power BI, or Looker.
Experience or basic proficiency with marketing technology platforms such as customer data platforms, email service providers, customer relationship management systems, Marketo, or Eloqua.
Internship experience in a similar field.
Strong analytical skills and a curious mindset.
Ability to multitask and handle conflicting priorities.
Motivation to work independently while effectively communicating progress updates vertically and laterally.
Ability to communicate complex topics to a variety of stakeholders.
Ability to make progress in an ambiguous environment.

Change the world. Love your job.
About the job:
The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.

This internship is geared towards individuals who have an interest in:

Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!

Minimum Requirements:

Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
Cumulative 3.0/4.0 GPA or higher

Preferred qualifications:

Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field
Experience or basic proficiency with high-level programming languages (python, Java)
Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
Internship experience in a similar field
Strong analytical skills and curious mindset
Capable of multi-tasking and handling conflicting priorities
Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
Ability to communicate complex topics to variety of stakeholders
Can make progress in an ambiguous environment

About the Company

Texas Instruments

Makes analog and embedded chips in its own plants

Texas Instruments designs and makes analog and embedded processing chips, the basic parts inside cars, factory equipment, data centers, and consumer electronics, and it sells one of the broadest chip catalogs in the industry. In 1958, its engineer Jack Kilby built the first integrated circuit, the building block of modern electronics, and later won a Nobel Prize for it. Its analog chips regulate power and convert signals such as sound and heat into data, while its microcontrollers act as small built-in computers, and TI earns money selling both to device makers. It also makes the graphing calculators many students use in math class. Texas Instruments was founded in 1930 and is based in Dallas, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Dallas, TX
Founded: 1930

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