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Truland Equipment

Dealership selling and servicing agricultural equipment

Parts Outside Salesperson

Full-Time
No salary listed
Junior
Associate's
Coldwater, OH, USA
In PersonThe role requires traveling to customer locations.
Sales & Account ManagementField Sales

About the job

Requirements
  • A high school diploma or equivalent experience is required.
  • Two or more years of parts experience or equivalent sales or service experience are required.
  • Experience connecting with customers, maintaining a professional image, and establishing rapport is required.
  • A basic understanding of the selling process is required.
  • The ability to manage multiple projects simultaneously with a degree of independence is required.
  • Experience working independently and in a team setting is required.
  • Written and verbal communication skills are required.
  • The ability to work extended hours and weekends is required.
  • Experience using standard desktop applications such as Microsoft Office, internet applications, and other applications is required.
  • The ability to use a handheld barcode scanner is required.
  • A valid driver’s license is required.
  • The ability to lift 75 pounds is required.
  • A driving record that meets the employer’s insurance company requirements is required.
Responsibilities
  • Build customer relationships by traveling to customer locations to sell parts, service, and promote aftermarket promotions.
  • Provide customer service while supplying timely and accurate information regarding accounts, products, rates, and services.
  • Market parts sales, including extended warranties, maintenance plans, and special parts promotions.
  • Recommend additional related or needed parts and accessories.
  • Maintain knowledge of the corporate parts promotion schedule.
  • Process in-store and online orders accurately and promptly, including communicating pickup or delivery status to customers.
  • Locate and obtain merchandise for customers and coordinate with the Parts Inventory Team when items are not stocked.
  • Maintain customer inventory integrity by performing cycle counts, following up on inventory discrepancies, and expediting issues to the manager.
  • Meet or exceed monthly sales goals.
  • Provide customer service at customers’ places of business, at the counter, over the phone, and to internal contacts.
  • Communicate, enforce, participate in, and monitor Parts Department processes to support customer satisfaction.
  • Assist in keeping the parts department clean and orderly.
  • Perform other appropriate duties assigned by the manager.
Desired Qualifications
  • An Associate’s degree in an agricultural field is preferred.

About the company

Truland Equipment is a John Deere dealership with locations in Indiana and Ohio that sells and services new and used agricultural and turf equipment, including mowers, tractors, combines, planters, tillage tools, and skid steers. Customers can purchase equipment, parts, and rely on a service department for maintenance and repairs. The company also draws on experience in grain storage and handling to support agricultural operations beyond equipment sales. Its goal is to help farming and residential customers keep their equipment running by providing accessible products, a broad parts network, and reliable service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Van Wert, Ohio

Founded

2005

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Simplify's Take

What believers are saying

  • TRULAND keeps promoting 2026 model closeouts and parts-service discounts, supporting traffic.
  • The August 2023 merger created cross-sell opportunities and procurement leverage across 18 locations.
  • Regular 2026 community events and active locations suggest a stable regional customer base.

What critics are saying

  • John Deere concentration exposes TRULAND to brand pricing, inventory, and supply decisions.
  • Seasonal Saturday-hour cuts in winter signal demand weakness and near-term revenue pressure.
  • Any farm downturn or crop-price shock quickly hits equipment sales, parts usage, and service volume.

What makes Truland Equipment unique

  • TRULAND Equipment operates 18 John Deere locations across Indiana and Ohio as of 2026.
  • Its merged scale from TTG Equipment and Kenn-Feld Group deepens parts and service coverage.
  • Dealer breadth spans agricultural, turf, residential, and grain-handling equipment, reducing customer dependence.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Life Insurance