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Channel Factory

Optimizes YouTube ad campaigns using ML

Media Buyer

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBeirut, LebanonNo salary listedHybrid

About the Job

Responsibilities

  • Assist in launching and managing campaigns across multiple platforms, including Google Ads, DV360, Meta, TikTok, and Snapchat, ensuring proper setup and execution.
  • Conduct thorough quality assurance checks to validate campaign settings, tracking implementations, and creative approvals, minimizing errors before launch.
  • Run quality assurance reports regularly to ensure accuracy in campaign setup, tracking, and execution, supporting continuous improvement in media buying processes.
  • Monitor and adjust campaign performance to exceed client and internal key performance indicator benchmarks, proactively identifying areas for improvement.
  • Track and pace media spend in alignment with client budgets and campaign objectives, ensuring full delivery while maintaining profitability.
  • Implement and validate third-party impression and click tracking, ensuring accurate performance attribution and reporting.
  • Assist with tracking tag implementation and server-side features, and resolve technical issues in collaboration with platform support teams.
  • Leverage campaign data to provide feedback on platform features, pricing strategies, and performance drivers.

About the Company

Channel Factory

Optimizes YouTube ad campaigns using ML

Channel Factory optimizes YouTube ad campaigns for brands and agencies by using proprietary media optimization tools and expert-guided machine learning to create customized whitelists and blacklists. This approach ensures brand suitability while maximizing ad performance across the full marketing funnel. The company differentiates itself with a strong focus on YouTube, a suite of proprietary optimization technologies, and a global footprint that serves many Fortune 500 clients. Its goal is to help brands maximize the impact of their ad spend by delivering high-quality, brand-safe, and efficient YouTube campaigns.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2010

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