SEO GEO Strategist - Credit Cards

Company Overview

Job Overview|Job Description

Level: P3 to P4 (exceptional candidates considered at P5) | Organization: Credit Karma, Consumer Group, Intuit | Reports to: Head of Content Strategy and Editorial, Consumer Group

Credit Karma is investing in organic search and AI search as a growth channel. We are hiring an SEO strategist to own credit cards end to end.

Credit cards is one of the most competitive organic categories, with fast-changing offers, issuer pages, affiliate publishers and heavy AI answer coverage. You will set the organic strategy, partner with editors on what to create and refresh, and measure results in traditional search and in AI answers. We need a strategist who thinks beyond rankings to citations, entities and trust signals, and who builds with AI tools.

What You'll Bring

Vertical SEO Depth

• Hands-on SEO ownership in credit cards or closely related regulated consumer finance
• Understanding of card search demand: best-of and comparison queries, issuer and product pages, balance transfer, rewards and credit-tier intent
• Familiarity with how affiliate publishers and issuers compete in this SERP

Strategy and Analysis

• Ability to turn keyword, SERP and performance data into a clear priority list and a point of view
• Experience planning content programs: topic clusters, refresh cycles, on-page and technical priorities

AEO and GEO Fluency

• Working knowledge of how content is retrieved and cited in AI Overviews, ChatGPT, Perplexity and Claude
• Experience measuring AI visibility and acting on it

Builder's Mindset

• Experience building AI-assisted workflows for research, briefs, audits or content refresh, with measured results
• Comfortable defining process where none exists

Responsibilities

Own the Organic Strategy

• Build and maintain the credit cards organic roadmap, with traffic, visibility and conversion goals
• Identify and size opportunities across comparison, product and educational content, and make clear tradeoffs on where editorial effort goes
• Set freshness and refresh programs so offer, APR and rewards details stay accurate

Partner with Editorial

• Provide briefs, refresh priorities and optimization guidance to the vertical editors
• Work with the editorial leader on one plan, not parallel ones

AI Search Visibility

• Define how we measure presence and citation in AI answers for your verticals
• Recommend and test changes to structure, sourcing and entity signals

Measurement and Readouts

• Report on vertical performance and AI visibility, with clear recommendations
• Share learnings with TurboTax SEO so tax and Credit Karma strategy inform each other

Qualifications

• P3: 5+ years of SEO experience and strong educational credentials; P4: 10+ years, or a senior manager or strategist level role
• Demonstrated ownership of SEO for a regulated or YMYL vertical, preferably credit cards
• Track record of growing non-brand organic traffic and conversion
• Experience with AEO/GEO measurement tools and workflows
• Working knowledge of SEO tools such as Ahrefs, Semrush and Search Console, and comfort with data analysis
• BA/BS degree required
• Minimal travel
• Hybrid role: 2-3 days in office per week

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. 

The expected base pay range for this position is:
San Diego $120,000 - $162,500
Mountain View, CA $132,500- $179,000
Oakland, CA $132,500- $179,000