Paid Media Manager
Kyra
Paid Media Manager
Kyra
Tech-driven influencer marketing for Gen-Z brands
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed
Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones
🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
📚 Growth: Annual Learning & Development budget to invest in your skills.
💰 Rewards: Annual bonus scheme to recognise great work
🩺 Healthcare coverage for US-based team members
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
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Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.
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