Digital Acquisition Strategy Expert - Growth

Mission

Drive the execution of ING's digital acquisition strategy by identifying growth opportunities, increasing digital sales, optimizing acquisition journeys and scaling customer acquisition through data-driven initiatives. The role is accountable for translating the 2032 Acquisition Roadmap into actionable growth initiatives that deliver sustainable business impact. This role is accountable for building and scaling a high-performing digital acquisition engine that drives sustainable customer growth and supports ING's long-term acquisition ambitions.

About the team

You will be part of the Acquisition & Growth ecosystem, working closely with teams across:

• Digital Marketing (performance & media);
• UX/UI & Customer Experience;
• IT & Engineering;
• Analytics & Experimentation;
• Global ING communities (Growth Tribe, Digital, Marketing);

We operate with a test & learn mindset, focusing on:

• Continuous experimentation (A/B testing, CRO);
• Data-driven decision making;
• Optimization of the acquisition funnel and onboarding journeys;

The team culture is:

• Outcome-oriented (conversion, acquisition, CX impact);
• Highly collaborative (cross-functional, cross-market);
• Forward-looking, with strong focus on AI, personalization and automation;
  

What success looks like (first 6–12 months)

• This person is expected to deliver a +30% year-over-year increase in acquisition KPI volume, while ensuring that 40% of the acquired volume generates recurring revenue.

Your day to day

generates recurring revenue.

Acquisition Strategy & Growth

• Own and drive the execution of the digital acquisition roadmap aligned with business growth ambitions through 2032;
• Identify, prioritize and develop new customer acquisition opportunities across digital channels;
• Translate acquisition targets into scalable growth initiatives and measurable outcomes;
• Continuously assess market trends, customer behavior and competitive dynamics to unlock new growth levers;

Digital Sales Performance

• Drive growth of digital sales across priority retail products;
• Monitor acquisition funnel performance and proactively identify conversion improvement opportunities;
• Define and track key acquisition KPIs, including traffic, conversion, cost of acquisition, digital sales and customer value;
• Ensure acquisition investments are focused on the highest-impact growth opportunities;

Customer Journey Optimization

• Improve end-to-end digital acquisition journeys to increase conversion and reduce friction;
• Partner with Product, UX, Marketing, Analytics and Technology teams to deliver customer-centric improvements;
• Leverage customer insights, behavioral data, and experimentation results to inform roadmap decisions;
• Ensure digital onboarding and sales journeys support business objectives and customer needs;

Experimentation & Growth Engine

• Establish and maintain a structured experimentation backlog;
• Lead growth experiments and A/B testing initiatives to improve acquisition performance;
• Validate business hypotheses using customer data and performance metrics;
• Scale successful initiatives into repeatable acquisition capabilities;

Cross-Functional Leadership

• Align acquisition priorities across Growth, Marketing, Product, Sales, Data and Technology stakeholders;
• Drive clear decision-making through business cases, performance analysis and customer insights;
• Ensure acquisition initiatives contribute to a scalable and sustainable growth ecosystem;

Expected Outcomes

• Increased digital customer acquisition and digital sales;
• Improved acquisition funnel conversion rates;
• Faster identification and delivery of growth opportunities;
• Strong alignment between acquisition investments and business outcomes;
• Successful execution of the 2032 Acquisition Roadmap;

What you bring to the team

• Experience in Digital Growth, Acquisition, Performance Marketing, Digital Product Management or Customer Journey Management;
• Strong understanding of digital sales funnels, conversion optimization and growth frameworks;
• Experience using customer and performance data to drive business decisions;
• Proven ability to manage cross-functional initiatives in a digital environment;
• Strong stakeholder management and influencing skills;
• Growth mindset;
• Strategic thinking;
• Data-driven decision making;
• Commercial acumen;
• Customer centricity;
• Experimentation and optimization;
• Execution excellence;
• Stakeholder management;

What we offer

• Impactful work in a fun, inclusive and highly collaborative environment;
• Modern, open office spaces built for teamwork and creative work;
• Hybrid working model with flexibility baked in;
• Monthly benefit budget you can use your way;
• Extra paid vacation days based on total work experience;
• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;
• Internal mobility across ING worldwide, including short- and long-term international assignments;
• Opportunities to contribute to sustainability and CSR initiatives;

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please:

• Apply only via official ING platforms. ING uses Workday as its recruitment system.
• Verify the sender’s email — it should only come from @ing.com or @myworkday.com.
• Know that ING will never request payments or banking details during the recruitment process.

How to apply

Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!