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Supergoop! Appoints Jamie Parker as first Chief Commercial Officer. September 16, 2026 11:00 ET | Source: Supergoop! NEW YORK, Sept. 16, 2026 (GLOBE NEWSWIRE) - Supergoop!, the category-defining skin health brand that pioneered SPF-first skincare, today announced the appointment of Jamie Parker as its first-ever Chief Commercial Officer, effective September 28th, 2026. The newly created role marks an important step in Supergoop!'s next phase of growth as the company expands its reach and builds toward its ambition to become a leading skin health brand globally. Reporting to Chief Executive Officer Melis del Rey, Parker will lead Supergoop!'s global commercial organization across retail, e-commerce and retail marketing, bringing the company's channels and customer partnerships together under one integrated commercial strategy. He will be responsible for accelerating growth across Supergoop!'s existing business, expanding access to the brand, strengthening strategic retail partnerships and building the capabilities needed to deliver a consistent, best-in-class consumer experience wherever consumers discover and shop Supergoop!. Parker will also lead the company's commercial strategy internationally as Supergoop! selectively expands its presence in priority global markets. He will be based in New York. Parker brings a distinctive combination of experience spanning prestige and mass beauty, brick-and-mortar retail and e-commerce, commercial leadership and brand marketing, as well as U.S. and international markets. He joins Supergoop! from Coty, where he most recently served as SVP, U.S. General Manager, with full P&L responsibility for the company's U.S. Consumer Beauty business. Previously, he led Coty's global e-commerce and digital strategy, including its partnership with Amazon and the launch of its prestige portfolio in the Amazon Premium Beauty Store. Earlier in his career, Parker held international roles across the UK and China, including leading Marks & Spencer's expansion onto global digital marketplaces, and began his career at KPMG Advisory. "Supergoop! has spent more than two decades redefining sunscreen and proving that daily SPF can become an essential part of consumers' everyday lives," said Melis del Rey, Chief Executive Officer of Supergoop!. "Our ambition for the next chapter is even bigger: to build Supergoop! into a leading skin health business globally and bring our mission to millions more consumers. Jamie brings a rare breadth of experience across prestige and mass, retail and e-commerce, commercial leadership and marketing. Combined with his track record of building businesses and leading transformation across markets, that makes him uniquely suited to help us scale Supergoop! while preserving what makes this brand so special." "Supergoop! has done something rare: it has transformed the way consumers think about an entire category and built a genuine daily habit around something that was historically an afterthought," said Parker. "That creates an extraordinary platform for growth. I'm excited to bring together Supergoop!'s commercial organization around one connected global strategy, deepen our partnerships, reach new consumers and help build the next chapter of this remarkable brand." About Supergoop! Supergoop! is a category-defining skin health brand on a mission to change the way the world thinks about skin and suncare. One in five Americans will develop skin cancer in their lifetime, yet daily SPF use remains far too rare - and Supergoop! exists to close that gap. As the original pioneer of SPF-forward skincare, Supergoop! creates highly innovative, feel-good formulas that make wearing sunscreen every single day feel effortless, not obligatory. Because daily protection is the single most powerful thing anyone can do for their skin. For more information, visit www.supergoop.com.

New Stuff alert: Alex Mill made perfect raffia accessories. May 6, 2026 For this week's Don't Dillydally, we've rounded up a range of newly released products we're particularly excited about, including a new Baggu style, breezy poplin staples from With Nothing Underneath, and a kit to make your kid's stroller vacation-ready. New! You can now save this product for later. Strategist updates coordinator Najwa Jamal dropped this collaboration into Slack and immediately had me coveting many of the pieces With Nothing Underneath created with interior designer - and generally chic woman-about-town - Lucy Williams. I'm eyeing the oversize button-up with drawstring poplin shorts and pants: my ideal easy, breezy summer outfit. Swedish candy brand Bubs has teamed up with H&M to make some cute, affordable candy-scented beauty essentials, like glossy lip oils in Raspberry Licorice, Watermelon, Berry Vanilla, and Bubblegum. There are also some accessories, like a bag charm and hair clip. Supergoop introduced a new scent and shade of its lip gloss, Caramel Glaze, a "maple brown tint" - and yes, it's still sheer, high gloss, and SPF 40. New season, new drop from Alex Mill. The Summer Chapter 1 collection features lots of linen in saturated hues and breathable cotton layers. But perhaps most exciting is a couple of new raffia accessories: this everyday (but still vacation-ready) tote and perfect bucket hat. For the month of May, Abbode has launched a real-life activation with New York City's beloved pharmacy C.O. Bigelow (yes, the one Carolyn Bessette Kennedy used to frequent). But there's good news for those outside the city: You can shop the products online too. There's an array of pouches (in leather and a waffle weave) embroidered with words like "Doctor's Orders" and "Hair Stuff" with corresponding images - though you can also customize your own. Don't forget to add classic C.O. Bigelow products to your cart before you check out, too. This collection of men's pieces includes four graphic shirts and four embroidered denim pieces, including carpenter pants, a jacket, a short-sleeved button-up work shirt, and a zip-up vest. Stokke's latest innovation for its Yoyo stroller - our best less-expensive lightweight stroller for toddlers - is this attachable seat and canopy set in bright, bold awning stripes. The kit comes in vibrant orange or green and includes a matching parasol and tote. Senior writer Liza Corsillo just got her hands on one and says, "It's got a bit of a '60s vacation in Montpelier kind of vibe. And easy to pick out of a lineup of all-black strollers." Susan Alexandra's signature beading can make anything look charming, including these cup carriers made in collaboration with McDonald's. I guess there's just something about pearls covering a Blackberry Passion Fruit Refresher. Choose from six styles, each inspired by a different drink. Baggu just released this smaller version of its Meringue bag, plus some fun new prints across many styles. I'm especially loving the sage stripe. I'm leaving you on a somewhat absurdly priced but fun note, which is this collaboration between Murano glassware company Laguna~B and Dusen Dusen. You can opt for a striped glass, a Monsters, Inc.-esque pitcher with one eye, or the set (with an extra glass included). The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

Supergoop! Appoints alana Kwarta as its first chief human resources officer. The skin care brand creates a new role to support its people and culture as it grows. By Gillian Manning Supergoop! is deepening its investment in organizational talent, introducing a new role to its C-suite. Alana Kwarta will be the sunscreen producer's first-ever chief human resources officer as of March 16. Kwarta has more than two decades of experience, having previously worked as the senior vice president of human resources at the L'Oréal USA Dermatological Beauty Division, which oversees brands such as CeraVe and La Roche-Posay. "As Supergoop! enters a new phase of scale, we need an enterprise-level people leader who can help us build the organization for where we are going, not just where we have been," said Melis del Rey, chief executive officer of Supergoop!. "Creating our first chief human resources officer role reflects our belief that talent and culture are true competitive advantages. Alana brings deep experience building high performing organizations, shaping leadership teams and guiding transformation in times of growth and change." In her role, Kwarta will oversee Supergoop!'s people and culture strategy, guiding organizational structure, talent development, and major company-wide change initiatives. Her role also includes building stronger systems and practices that support a high-performance environment that's capable of growing with the business. Kwarta says, "The [Supergoop!] brand has strong momentum, a powerful mission and a clear opportunity ahead. I've long believed that the strongest organizations are intentional about how they grow, build cultures, capabilities and ways of working that empower people to perform at their best. I'm excited to partner with Melis and the leadership team to help scale the organization in a way that supports both performance and purpose."