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Benchmark Motion

Direct-to-consumer golf training technology and coaching

Short Form Creative Content Producer

Full-Time
No salary listed
Mid
Irvine, CA, USA
In PersonRelocation support is available; travel to golf tournaments and events is required for content.
Social MediaSocial Content Creation

About the job

Requirements
  • The candidate must be golf-native, meaning they play golf, follow golf culture, and can speak its language naturally.
  • The candidate must have a strong on-camera presence and be confident, clear, and engaging.
  • The candidate must understand what performs on TikTok, Instagram Reels, and YouTube Shorts.
  • The candidate must provide a portfolio of created short-form work with links.
  • The candidate must be willing to work in person in Irvine, California.
  • The candidate should have experience growing a personal or brand social account.
  • The candidate should have editing skills using tools such as CapCut, Premiere, or After Effects, with the ability to turn work around quickly.
  • The candidate should be familiar with performance creative, including testing hooks, iterating winning concepts, and creating ad variations.
  • The candidate should have experience filming at events, tournaments, or in run-and-gun environments.
  • The candidate should be comfortable collaborating with creators and building creator relationships.
Responsibilities
  • Create and ship short-form videos for TikTok, Instagram Reels, and YouTube Shorts with the Golf Daddy team.
  • Appear regularly on camera as a host, reactor, demonstrator, or interviewer.
  • Develop scroll-stopping hooks and retention mechanics for each piece of content.
  • Support in-house shoots for golf product explainers and coaching-related content.
  • Capture quick, social-native content at the office, on the course, and at events.
  • Collaborate with golf creators and partners to produce content and expand reach.
  • Turn top-performing organic posts into repeatable series and ad-ready variations.
  • Create content supporting new coaching products and Golf Daddy product launches.
  • Build and execute seasonal and cultural content campaigns, such as Father's Day campaigns.
  • Support early international expansion by adapting content to new markets.
  • Become reliable on-camera talent and a creative driver for Golf Daddy.
  • Take ownership of series, collaborations, and tournament or event content.
  • Maintain high creative standards while consistently shipping content.
  • Support and expand the Golf Daddy creator network.

About the company

Benchmark Motion (Golf Daddy, Inc.) creates accessible golf training technology to lower the cost of practicing golf. Its products include the Divot Daddy Pro, a swing training mat that gives immediate feedback on swing path and impact, and the Golf Daddy Edge, a $99 portable home golf simulator that uses a smartphone app and a sequin mat to capture an impact mark. The app analyzes a video of the user’s swing and the mat’s mark with AI to predict ball flight and provide swing analytics without hitting a real ball. The company sells directly to consumers and also through major retailers like Dick’s Sporting Goods and Golf Galaxy, and it offers a subscription coaching service where certified coaches review user swing videos and deliver personalized improvement plans. Unlike some competitors, it combines affordable hardware with AI-driven analysis and a coaching subscription, aiming to make golf training widely accessible and less exclusive.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Irvine, California

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • Benchmark Golf launched on 2026-08-26, unifying brand and technology under one roof.
  • Golf at Home sells at benchmarkgolf.com, extending retail-friendly at-home practice access.
  • Benchmark Motion says new technology is coming in 2027, supporting repeat purchases.

What critics are saying

  • No public funding disclosure means operations likely depend on cash flow and inventory turns.
  • TikTok-driven demand can vanish quickly; one algorithm change crushes 2021-style growth.
  • Consumer hardware margins face Amazon, Dick's, and Garmin; a weak launch kills scale.

What makes Benchmark Motion unique

  • Benchmark Motion rebranded Golf Daddy as Benchmark Golf on 2026-08-20.
  • Its golf products combine phone-camera swing capture with impact-mat feedback.
  • Viral consumer branding and DTC distribution reach golfers without expensive simulator hardware.

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