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Roo

Specialized job-matching platform for veterinarians

Senior Brand & Integrated Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time$110k - $185k

About the Job

Requirements

  • Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement.
  • Ability to bring cross-functional teams together around a shared plan and keep complex launches on track.
  • Experience managing public relations agencies or earned-media programs and building thought leadership that resonates with a professional audience.
  • Experience owning brand research, budgets, and agency relationships, and making trade-offs across them.
  • Strong storytelling, creative judgment, and a clear point of view on measuring campaign effectiveness.
  • Thoughtfulness about where artificial intelligence and emerging tools can improve marketing-team workflows and where human judgment matters most.

Responsibilities

  • Lead Roo's largest launches and company-level brand campaigns end-to-end, including audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement.
  • Own the brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions to ensure campaigns consistently reflect Roo.
  • Lead brand research and benchmarks to measure campaign effects on awareness and perception and guide future brand investment.
  • Turn industry events, recognition weeks, and seasonal moments into signature Roo moments.
  • Bring creative ideas and storytelling to campaigns, including new formats and channels.
  • Lead ongoing co-marketing campaigns with strategic partners and turn customer and success stories into integrated campaigns, press, and thought leadership.
  • Lead brand growth in new markets by adapting campaigns, public relations, and industry presence as Roo expands.
  • Own and track campaign and public relations agency budgets, and build repeatable systems for campaign planning, briefing, and measurement.
  • Partner with the public relations agency on earned media, trade media, and sponsored content, turning Roo's proof points into stories that strengthen credibility.
  • Build Roo's thought leadership program, sharing Roo's perspective on the future of veterinary work through research, content, and speaking opportunities.
  • Elevate the voices of veterinary professionals, hospital leaders, and Roo executives so they help tell Roo's story.

Desired Qualifications

  • Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven companies.

About the Company

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Roo

Specialized job-matching platform for veterinarians

Roo.vet connects veterinarians and veterinary technicians with animal hospitals and clinics through a specialized job marketplace that works like a dating app for work. Users can browse shifts and short-term assignments, trying different hospitals in real-world settings to assess fit before committing to a longer-term role. The platform generates revenue by facilitating matches—likely via subscriptions or commissions from both veterinary professionals and employers—and by offering resources tailored to relief vets, such as guidance on tax filing, legal protections, and financial planning for independent contractors. Roo.vet differentiates itself by emphasizing trial-based job matching and flexible shift work, addressing the critical importance of team dynamics and work environment in veterinary satisfaction and performance. The goal is to make hiring more efficient and effective, improve job satisfaction, and increase retention in the veterinary services market.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$16.6M
Headquarters
San Francisco, CA
Founded
2018

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