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Baidu USA

Culturally tailored search technology provider

Business Development Manager - App Advertisers

Full-Time
$97k - $150k+ Performance-based commission
Mid, Senior
Bachelor's
Mountain View, CA, USA
In Person
Sales & Account ManagementAccount Executive

About the job

Requirements
  • A bachelor's degree or higher is required.
  • Two to five years of quota-carrying experience in digital advertising sales, performance marketing, or advertising technology-related roles is required.
  • Demonstrated ability to source and close new business is required.
  • A solid understanding of mobile user acquisition ecosystems, including programmatic buying, demand-side platforms, and performance-based pricing models, is required.
  • Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation is required.
  • Fluency in Chinese Mandarin is a plus.
  • Experience working with global advertisers is preferred.
Responsibilities
  • Proactively identify, prospect, and close new app advertisers, focusing on mobile user acquisition and performance marketing.
  • Own the full sales cycle, from outbound prospecting and discovery through proposals, negotiations, contracting, and deal closure.
  • Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new-logo acquisition.
  • Serve as a consultative sales expert by understanding advertiser key performance indicators, including cost per install, return on ad spend, lifetime value, and retention, and mapping them to demand-side platform solutions.
  • Build and maintain a robust, forecastable sales pipeline to ensure consistent deal flow.
  • Collaborate with account management, operations, and product teams to support advertiser onboarding and early campaign success.
  • Monitor industry trends, advertiser demand, and the competitive landscape in mobile advertising, and provide actionable market feedback.
  • Represent the company at industry events, conferences, and client meetings as needed.
Desired Qualifications
  • Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
  • Fluency in Chinese Mandarin is a plus.
  • Experience working with global advertisers is preferred.

About the company

Baidu's main product is an intelligent, culturally tailored search technology that powers various community-based and vertical search-based products, including web search, Baidu PostBar, Baidu Knows, Baidu Encyclopedia, Maps, Image Search, Video Search, and News Search. Their cutting-edge Box Computing Open Platform provides deep-linked content and applications directly through the search box, demonstrating their commitment to continually innovating to enhance user experience.

Company Size

10,001+

Company Stage

Seed

Total Funding

$8.6B

Headquarters

Hai Dian Qu, China

Founded

2000

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