Owner Operator / General Manager - Food Business (London, UK)

REEF · London, United Kingdom · Contract · Posted 2025-06-30

Salary: GBP 30,000–300,000

Workplace: on_site

Department: F&B

Description

Who We Are

REEF is an ecosystem of digital and physical solutions that connect goods, services and experiences to consumers around the world. Simply put, we serve as the bridge for customers to get more of what they want and need. A key platform that REEF has developed within this ecosystem is launching ready-to-operate food trucks. REEF is seeking applicants to become Owner-Operators (we proudly call them “Ulysses”) to operate these units.

Becoming a Ulysses operator with us isn’t a job, it’s your path to business ownership, giving you uncapped income potential. We offer the tools, platforms, and support to help you turn your dream into financial freedom. This is an opportunity to run and grow your own business – without the heavy financial investment typically required to start from scratch. What we ask of you – show up, be inspired, be hard workers and “increase your surface of luck”.

What We Offer

As a Ulysses operator, you will have access to:

Turnkey Business Setup – A fully equipped, ready-to-operate real estate (where it be a food truck, a fully equipped bar, or a sit-down restaurant)
Proven Brand Portfolio – Access to multiple food concepts and tested menu content designed to maximize market appeal
Technology Infrastructure – POS systems, ordering kiosks, and integrated delivery platforms
Comprehensive Support – Training, onboarding, and proven operational playbooks to set you up for success
Accessible Entry Model – No upfront buy-in or long-term contracts required

What Makes This Unique

The opportunity to operate a revenue generating establishment as an Owner-Operator—not as our employee, but as an independent business owner, responsible for managing and growing your operations
A supportive ecosystem that provides industry expertise, technology, and resources
Proven earning potential: most of our Owner-Operators earn 55,000+, with potential to earn as much as 250,000+

Minimum Requirements

Must be a certified Food Manager, obtained through a nationally or EU recognized accredited program (e.g., ServSafe))
Must have legal right to establish and operate a Private Limited Company (Ltd)
Proven leader, skilled in delivering exceptional customer experiences
Resilient, adaptable, and committed to long-term success
Must be motivated by the pursuit of autonomy, financial freedom and fulfillment

If you are ready to take ownership of your career and build a meaningful, profitable business, we invite you to apply today to reserve your spot in an upcoming session to learn more!

Apply

Apply at REEF

About the company

REEF converts underused urban spaces into neighborhood hubs that host mobility services, logistics hubs, and turnkey kitchens and retail experiences. Its network spans over 4,500 locations in the US, Canada, and Europe, providing food preparation, delivery, and fulfillment for local restaurants and national brands through proprietary technology that optimizes parking and real estate assets. By turning parking lots and vacant properties into active community spaces, REEF creates seamless experiences for customers, residents, and partners while increasing asset value. The goal is to repurpose urban space into accessible, community-centered hubs that support local commerce and logistics at scale.

Company Size

501-1,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$1.5B

Headquarters

Miami, Florida

Founded

2017

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Simplify's Take

What believers are saying

KAIKAKU's Fusion robot reached 360 bowls hourly, strengthening REEF's food automation pitch.
Cepsa's food-hall rollout keeps REEF expanding into European mobility sites.
REEF's Raleigh-Durham airport concept proved multi-brand travel dining can win anchor venues.

What critics are saying

Cruising Kitchens' January 2026 bankruptcy alleges REEF fraud and $1.4 million unpaid claims.
REEF's workforce fell to 1,550 by March 2026, down 35.1% since 2023.
JLL's unpaid-invoice lawsuit and vendor defaults signal brittle cash flow and execution risk.

What makes REEF unique

REEF paired KAIKAKU in August 2026, adding robotics to its platform scale.
REEF still leverages airport, stadium, and fuel-station distribution through Reef OS.
REEF raised over $1.5 billion from SoftBank and Mubadala, funding national expansion.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Paid Vacation

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

-1%

Jul 29th, 2026

Today, KAIKAKU is joining REEF. We are bringing together two companies obsessed with the same seemingly impossible idea: that the food system, one of the oldest systems humans have built, can be rebuilt from the ground up with robotics and AI. And that doing so can make food more abundant, more reliable and more human, all at once. We engineered the autonomy. REEF built the platform and scale to deploy it, having raised more than $1.5 billion in venture capital from investors including SoftBank and Mubadala. When Ivan and myself started in 2023, we made a deliberate choice to begin with the hardest version of the problem. Real customers, real revenue and real daily problems instead of a polished demo. We opened Common Room, which became one of London’s highest-rated bowl restaurants. We built five generations of Fusion, our food-assembly robot. The latest one could make up to 360 bowls an hour from a footprint the size of a small café and tested both in our own restaurant but also large multi-site chains. We raised a $4 million unannounced seed round in an industry that, frankly, most investors had written off as unsexy. We built one of the most formidable hardware engineering cultures and an incredible team who've been through it all. None of this would have happened without the customers who trusted us, the investors who backed an unfashionable idea, and most importantly, our team. We're not here to merely to build an impressive robot. We're here to prove that the technology was ready, the unit economics worked and the only thing left was scale. REEF is that scale. More soon. | 187 comments on LinkedIn

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REEF

Owner Operator / General Manager - Food Business

About the job