Full-Time
Owner Operator / General Manager
Food Business
REEF
501-1,000 employees
Operates mobility, logistics hubs, and kitchens
Compensation Overview
$55k - $250k/yr
London, UK
In Person
 Food Service & Hospitality (1) |
|---|
Get referred to REEF
See people who can refer or advise you
- Must be a certified Food Manager, obtained through a nationally or European Union recognized accredited program, such as ServSafe.
- Must have the legal right to establish and operate a Private Limited Company (Ltd).
- Must be a proven leader skilled in delivering exceptional customer experiences.
- Must be resilient, adaptable, and committed to long-term success.
- Must be motivated by autonomy, financial freedom, and fulfillment.
- Operate a ready-to-operate food truck, bar, or sit-down restaurant as an Owner-Operator.
- Manage and grow the business operations.
- Operate a revenue-generating establishment as an independent business owner.
REEF converts underused urban spaces into neighborhood hubs that host mobility services, logistics hubs, and turnkey kitchens and retail experiences. Its network spans over 4,500 locations in the US, Canada, and Europe, providing food preparation, delivery, and fulfillment for local restaurants and national brands through proprietary technology that optimizes parking and real estate assets. By turning parking lots and vacant properties into active community spaces, REEF creates seamless experiences for customers, residents, and partners while increasing asset value. The goal is to repurpose urban space into accessible, community-centered hubs that support local commerce and logistics at scale.
Company Size
501-1,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$1.5B
Headquarters
Miami, Florida
Founded
2017
Get referred to REEF
See people who can refer or advise you
Simplify's Take
What believers are saying
- KAIKAKU's Fusion robot reached 360 bowls hourly, strengthening REEF's food automation pitch.
- Cepsa's food-hall rollout keeps REEF expanding into European mobility sites.
- REEF's Raleigh-Durham airport concept proved multi-brand travel dining can win anchor venues.
What critics are saying
- Cruising Kitchens' January 2026 bankruptcy alleges REEF fraud and $1.4 million unpaid claims.
- REEF's workforce fell to 1,550 by March 2026, down 35.1% since 2023.
- JLL's unpaid-invoice lawsuit and vendor defaults signal brittle cash flow and execution risk.
What makes REEF unique
- REEF paired KAIKAKU in August 2026, adding robotics to its platform scale.
- REEF still leverages airport, stadium, and fuel-station distribution through Reef OS.
- REEF raised over $1.5 billion from SoftBank and Mubadala, funding national expansion.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Today, KAIKAKU is joining REEF. We are bringing together two companies obsessed with the same seemingly impossible idea: that the food system, one of the oldest systems humans have built, can be rebuilt from the ground up with robotics and AI. And that doing so can make food more abundant, more reliable and more human, all at once. We engineered the autonomy. REEF built the platform and scale to deploy it, having raised more than $1.5 billion in venture capital from investors including SoftBank and Mubadala. When Ivan and myself started in 2023, we made a deliberate choice to begin with the hardest version of the problem. Real customers, real revenue and real daily problems instead of a polished demo. We opened Common Room, which became one of London’s highest-rated bowl restaurants. We built five generations of Fusion, our food-assembly robot. The latest one could make up to 360 bowls an hour from a footprint the size of a small café and tested both in our own restaurant but also large multi-site chains. We raised a $4 million unannounced seed round in an industry that, frankly, most investors had written off as unsexy. We built one of the most formidable hardware engineering cultures and an incredible team who've been through it all. None of this would have happened without the customers who trusted us, the investors who backed an unfashionable idea, and most importantly, our team. We're not here to merely to build an impressive robot. We're here to prove that the technology was ready, the unit economics worked and the only thing left was scale. REEF is that scale. More soon. | 187 comments on LinkedIn
Through pax.world, Metameet offers an interactive, open, gamified metaverse platform accessible on mobile, desktop, and virtual reality devices. Following the recent $5.8 Million seed and private round investment, the startup has also obtained investment from BOLD Capital Group whose Chairman Denis J. Gallagher joins the startup as a Board member.
Spanish mobility company Cepsa has joined forces with Reef Technology to introduce restaurant brands across its service station network.
In 2022, REEF Technology partnered with Americana Group, one of the most established F&B brands, to form a new joint venture for launching cloud kitchens across the Middle East and North Africa.
This week in restaurants, eateries expand to grocery stores, add ghost kitchens and face regulations. Throughout the last couple of years, restaurants have been seizing on the opportunity to attract new customers in highly trafficked areas by teaming up with grocers to offer in-store locations. Most recently, Southern California boba tea chain Percolate partnered with specialty grocer Sprouts Farmers Market, which has 380 stores in 23 states, to open an in-store tea spot in Los in early February, Progressive Grocer reported