The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

THE ROLE

The Trade Desk (TTD) is seeking an accomplished General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams.

This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio. By understanding the unique dynamics of independent agencies, this leader will help shape joint strategies that accelerate growth and deepen strategic partnerships. They will serve as a senior strategic partner to agency executives while translating broader GTM priorities into measurable business outcomes.

KEY RESPONSIBILITIES

Lead Independent Partnership Strategy: Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
Own Executive Engagement: Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities.
Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation.
Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities
Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the West Region.
Represent TTD externally: Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem

QUALIFICATIONS

15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics
Proven track record influencing agency leadership, leading teams and driving commercial growth
Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers
Experience leading business development teams through growth, organizational change and market evolution
Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements

WHAT YOU’LL BRING

Authentic and values driven leader, someone who embodies our core values
Collaborative leadership style, you're someone who develops talent, builds trust and creates alignment across diverse stakeholders
A forward-looking perspective, you’re someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change
Inclusive and empathic – you champion diversity of thought and foster an environment where all voices are heard and respected
Low ego, high impact – you prioritize outcomes over credit

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$147,200—$269,900 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is 147200 - 269900 USD

About the company

The Trade Desk builds advertising software that agencies and brands use to buy digital ad space across streaming television, websites, mobile apps, and audio. Its Kokai platform combines campaign planning, audience selection, buying, and measurement in one workspace. Buyers bring their own customer data, choose audiences and budgets, and use automated bidding to purchase impressions from publishers and advertising exchanges. The company earns platform fees generally based on a share of client spending, plus fees for data and other services, while reporting revenue net of most supplier costs. The Trade Desk was founded in 2009 and is headquartered in Ventura, California.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Ventura, California

Founded

2009

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Simplify's Take

What believers are saying

Customer loyalty supports recurring activity: The Trade Desk reported retention above 95% for over a decade in August 2026.
Product work expands: August 2026 Zuma rollout adds AI campaign automation and simpler measurement to The Trade Desk.
Family healthcare costs shrink: its Los Angeles Account Manager role lists fully paid insurance premiums for employees and dependents.

What critics are saying

A rival controls key supply: Google is a major inventory source for The Trade Desk without guaranteed long-term access.
Growth slowed sharply: August 2026 results showed The Trade Desk revenue rising just 3%, versus 19% a year earlier.
Job stability weakened: The Trade Desk announced plans to cut about 15% of its workforce in September 2026.

What makes The Trade Desk unique

Buying stays independent: The Trade Desk owns no media inventory, avoiding incentives to favor its own advertising space.
OpenPath removes supply middlemen: advertisers connect directly with publishers and publishers see buyer bid data.
Identity travels beyond cookies: its open-source UID2 framework links email or phone signals across participating publishers and advertising platforms.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Sick Leave
Paid Vacation
Paid Holidays
Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Yahoo Finance

Oct 17th, 2026

Trade Desk stock, down 91% to $12, could reach $16 by 2029 if growth returns

The Trade Desk shares trade near $12, down about 91% from their December 2024 record close of $139.51. The stock has fallen about 68% since the end of 2025, leaving the ad tech company worth about $5.8 billion. Second-quarter 2026 revenue rose 3% to $715 million, while net income fell about 29% to $64 million. The company guided third-quarter revenue of at least $650 million, a decline of about 12% from a year earlier. Buybacks have cut the diluted share count from about 507 million in late 2024 to 470 million. The company holds about $1.5 billion in cash and short-term investments and no debt. One analyst estimates the stock could reach about $16 by the end of 2029, assuming revenue returns to growth and the net margin recovers to 15%. In a bear case, it could fall to about $7.

eMarketer

Oct 15th, 2026

Retail media must prove how retailer data improves advertising beyond owned channels.

Retail media must prove how retailer data improves advertising beyond owned channels. Retail media networks (RMNs) have spent years expanding beyond their owned properties, building capabilities across social, search, connected TV, and the open internet. But as shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve advertising investments across those channels. That was a central theme of "Partnerships Powering the Future of Discovery," a panel featuring executives from Target, Pinterest, Google, and The Trade Desk. The event was held Oct. 13 at The Roundtable: NYC, hosted by Target's Roundel. The boundaries between discovery and shopping continue to blur. US off-site retail media ad spending will reach $17.98 billion in 2026 and $35.57 billion by 2030, according to EMARKETER forecasts. But expanding into more channels doesn't automatically give advertisers a compelling reason to shift their budgets. Consumers increasingly move between social platforms, search engines, AI-powered assistants, and physical stores as they discover and evaluate products. Nearly half of purchases that begin with ecommerce browsing are completed in stores, according to Bhaskar Mishra, vice president of digital product at Target. For the retailer, the opportunity is to make those transitions easier, including through AI-powered experiences that help consumers navigate product choices and move from discovery to purchase. Pinterest is seeing a related shift in how consumers express shopping intent. Rather than beginning with a specific product or brand, consumers often arrive with an idea, aesthetic, or occasion in mind, according to Kristin Patterson, vice president of omnichannel retail at Pinterest. The platform sees more than 80 billion searches each month, roughly half of which are commercial, and 96% of its top searches are unbranded. AI is making it possible to interpret these less explicit signals of intent. Stefanie Stewart, head of industry for retail media at Google, highlighted how search is also evolving toward more conversational, visual, and exploratory experiences. For advertisers, these changes create opportunities to influence demand earlier in the shopping journey, while raising questions about what unique value retailers can contribute when discovery increasingly happens on platforms they don't own. Retailer data must make existing media investments better. Retail media's expansion across the funnel has largely focused on building access to new advertising environments. Yet despite widespread partnerships between RMNs and major social platforms, just $1.30 billion in social advertising spending will flow through RMNs in 2026, according to EMARKETER forecasts. That's less than 2% of total retail media spending and less than 1% of social media spending. For advertisers already investing heavily in these environments, access alone isn't a compelling reason to involve another intermediary. The opportunity lies in what retailers know about actual purchasing behavior. Amy Babcock, senior director of client development at The Trade Desk, emphasized how retailer transaction data can help advertisers understand who purchases a brand, chooses a competitor, or buys complementary products. Through its partnership with Roundel, The Trade Desk incorporates SKU-level sales data from Target's online and physical stores to inform audience strategies and campaign optimization. That intelligence can help advertisers identify valuable customers, understand where their brands have opportunities to grow, and make more informed decisions across their broader media plans. Retailer data can also improve the consumer experience by connecting inspiration with relevant, available products, making it easier for shoppers to act on an idea. Scaling adoption requires simpler activation and stronger measurement. Even when retailer data can improve campaign performance, advertisers face practical barriers to adopting these capabilities at scale. Buying processes, measurement systems, and budget ownership often differ across shopper marketing, brand, social, and broader media teams. Adding retailer data can introduce another layer of complexity unless integrations fit naturally into existing workflows. For Pinterest, simplifying activation is an important part of that equation. The company reports that its Performance+ tools require 50% fewer inputs to launch a campaign, while product-catalog sales campaigns have delivered an average 20% improvement in cost per acquisition compared with business-as-usual setups. Measurement must also evolve to reflect retail media's broader role in discovery and demand creation. Connecting advertising exposure with a transaction remains valuable, but attribution alone doesn't establish whether advertising changed consumer behavior. Advertisers increasingly need to understand whether their investments are attracting incremental customers, influencing consideration, and generating sales that otherwise wouldn't have occurred. For Target, Mishra identified incremental buyers, lower acquisition costs, and the relevance of sponsored recommendations as important indicators of progress. Ultimately, retail media has made considerable progress expanding where advertisers can reach consumers. Its next phase of growth will depend on making discovery more useful for consumers and demonstrating that commerce intelligence delivers measurable value across the broader media plan. You've read 1 of 2 free articles this month. Get more articles - create your free account today!

TechDay

Oct 5th, 2026

Model ML appoints Alex Kayyal as Chief Financial Officer.

Model ML appoints Alex Kayyal as Chief Financial Officer. Tue, 6th Oct 2026 (Today) Model ML has appointed Alex Kayyal as Chief Financial Officer, bringing a veteran technology finance executive and investor to the company. Kayyal joins the financial services software group after senior roles at The Trade Desk, Salesforce and Lightspeed Venture Partners. He has also served on more than 10 boards, from early-stage start-ups to listed companies. The appointment comes as Model ML reports rapid growth 18 months after launch. In the second quarter of 2026, it doubled annual recurring revenue, added more than 47,000 seats and saw daily activity per user triple in 12 weeks. Model ML sells software to banks, private equity firms, asset managers and advisory firms, focusing on research, due diligence, analysis and document creation. Its customers include HSBC, PwC, Deloitte, FT Partners and five of the 10 largest global asset managers, according to the company. Founded in 2024, the business has been valued at more than USD $1 billion. It has raised more than USD $100 million from investors including FT Partners, HSBC Asset Management, QED and Y Combinator, and expanded to almost 200 employees across nine offices in Europe, Asia and the Americas. Kayyal most recently served as Chief Financial Officer of The Trade Desk, where he led the company's global finance organisation after first joining its board as an independent director. Earlier, he spent nearly a decade at Salesforce, including as SVP & Managing Partner of Salesforce Ventures, where he oversaw more than USD $5 billion invested across more than 300 companies globally. He later became a General Partner at Lightspeed Venture Partners and served on the firm's investment committee. Kayyal began his career at Merrill Lynch, first in the office of the CFO and later in IPO and M&A advisory. Growth push The hire adds financial leadership as Model ML seeks to scale further with large institutional clients. The company said Kayyal's experience as both an operator and investor would help it expand while maintaining the standards expected by customers and backers. Model ML describes its software as an AI operating system for financial and professional services firms. The platform routes work across different AI models for tasks such as financial analysis and document drafting. Its rise reflects a broader push by financial institutions and advisory groups to deploy AI tools in core workflows rather than limited pilot projects. Banks, consultants and investors have been testing systems that can handle document-heavy work, but suppliers still face pressure to demonstrate reliable output, governance and commercial staying power. Against that backdrop, the arrival of an executive with experience in public markets, venture investing and board oversight may help reassure customers and investors as the company expands. Model ML said it now serves thousands of customers globally each day. Kayyal said the scale of the market and the pace of the company's growth drew him to the role. "Finance is one of the largest market opportunities globally. In just 18 months Model ML's platform has fundamentally transformed how finance professionals work, and its adoption at several global banks and leading professional services institutions stands as a testament to that. I've seen the speed Chaz and his team are moving at and that velocity continues to increase exponentially. Model ML is moving faster than any other company I have seen or invested into in my entire career, and the level of ambition is truly unmatched. I couldn't be more excited to join Chaz and the team on this journey to help grow Model ML into a lasting global business," Kayyal said. Englander said the company was bringing in a finance chief with experience across company building, investing and advisory work. "Alex has seen what it takes to scale technology companies from every side of the table: as an operator, investor, investment banker and board member. We're growing quickly across markets and working with global institutions. Alex's experience will be invaluable as we build Model ML for the long term," Englander said.

The Economic Times

Sep 29th, 2026

DigiPlus Fest 2026: Next 100 million CTV viewers will come from Tier 2 and mini metros.

DigiPlus Fest 2026: Next 100 million CTV viewers will come from Tier 2 and mini metros. As Connected TV (CTV) reshapes the digital video ecosystem, smart screens are transforming into intelligent, high-impact channels for brand marketing, audience extension, and performance-driven commerce. At DigiPlus Fest 2026, Meeta Gupta, director, client services, The Trade Desk, explained how CTV insights from busting scale and reach myths to cross-screen retargeting are helping advertisers deliver unified, multi-screen campaigns that capture viewer attention, drive conversions, and deepen customer lifetime value. * Published On Sep 29, 2026 at 01:04 PM IST In the early days of television advertising, linear TV was the undisputed champion of mass awareness. Over time, digital platforms and mobile video transformed media habits, and today, Connected TV (CTV) platforms and FAST channels are powering hundreds of millions of viewing hours across India. Smart screens have become versatile, high-engagement ecosystems, enabling brands to orchestrate cross-device journeys that seamlessly bridge high-impact storytelling with digital commerce. Meeta Gupta, director, client services, The Trade Desk, recently addressed DigiPlus Fest 2026, speaking on 'The Connected TV Era: India's New Prime Time'. She noted that marketers today are navigating rapid technological shifts, fragmented media consumption, and evolving consumer habits. 'Many advertisers still operate under old myths about CTV limitations. But CTV is no longer just a niche tool for high-end urban households - it is becoming the core fabric of how modern brands build scale, drive incremental reach, and convert audiences,' Gupta said. Gupta shared compelling data highlighting the explosive growth of the CTV ecosystem in India, revealing that the channel now reaches over 65 million CTV households, representing 207 million viewers who average 2.9 hours of daily watch time. She emphasized that this growth is no longer confined to top-tier metros. 'We are seeing massive growth fueled by affordable smart TV sets, accessible mobile hotspots, and the rise of FAST (Free Ad-Supported Streaming TV) channels,' she explained. 'Today, one in five CTV viewers consumes FAST content for 50 minutes daily, with overall watch time reaching 3.4 hours for FAST consumers. This provides unprecedented scale for advertisers.' Beyond dismantling the perception of limited reach, Gupta addressed common misconceptions surrounding audience demographics and measurement: Mass Reach: CTV is no longer a metro-only phenomenon. Tier 2, mini-metros, and rural regions are fueling the next wave of 100 million viewers, driven by smart TV hardware prices dropping below the cost of average smartphones. Linear Coverage: Linear TV no longer guarantees full market coverage. One in three CTV users cannot be reached via linear television, with 27% having actively cut the cord and 5% being cord-nevers. Viewing Metrics: One impression on CTV does not equal just one viewer. CTV mirrors traditional living room co-viewing, with prime time (8 PM to 10 PM) averaging 2.5 viewers per impression. Once brands tap into this massive audience across OTT apps, set-top boxes, and FAST channels, programmatic consolidation becomes critical to avoiding audience fragmentation. 'When you plan TV, plan for Total TV complementing linear with CTV while managing frequency through a unified, consolidated buy,' Gupta explained. Furthermore, Gupta highlighted the power of the second screen in driving full-funnel marketing outcomes. With 83% of CTV viewers using their mobile devices while watching TV, advertisers can leverage cross-device graphs and identity frameworks (such as UIDs, device IDs, and IP signals) to seamlessly connect TV exposure with second screen engagement. 'Imagine a viewer seeing a healthy snack ad on their CTV living room screen, hearing a related brand message on Spotify while working out, and receiving a final push on a quick-commerce app to complete the purchase all without requiring a manual login state,' Gupta illustrated during the Q&A session. She concluded 'Connected TV is only beginning to reveal its full performance potential, and every brand must look at how an omnichannel approach can maximize media efficiency. Connected TV, backed by smart cross-screen retargeting, is the true future of video marketing and commerce.' * Published On Sep 29, 2026 at 01:04 PM IST

Asianet News

Sep 22nd, 2026

OptimizeRx partners with The Trade Desk to widen its healthcare ad network.

OptimizeRx partners with The Trade Desk to widen its healthcare ad network. Published: Sep 22 2026, 11:00 PM IST * FB * TW * Linkdin * Whatsapp * GNFollow Us The move gives life sciences advertisers a more streamlined way to bring specialized healthcare audiences into their broader digital media strategies. * OptimizeRx's network spans more than 400 EHR and e-prescribe systems. * EHR advertising has traditionally relied on direct managed-service relationships or specialized healthcare platforms. * The inventory is expected to become available through OpenPath in the fourth quarter of 2026. OptimizeRx Corp. (OPRX) on Tuesday announced an integration with OpenPath, The Trade Desk's supply path optimization solution, which will make the firm's authenticated point-of-care inventory directly available to advertisers using The Trade Desk's (TTD) demand-side platform. The company said its network covers more than 400 EHR and e-prescribe systems and reaches 800,000 verified healthcare professionals. At the time of writing, OPRX was up nearly 1%, while TTD shares were down about 4%. Expanding programmatic access. OptimizeRx said EHR advertising inventory has historically been purchased mainly through direct managed-service relationships or specialized healthcare platforms. The integration will allow advertisers to use The Trade Desk's existing programmatic buying infrastructure when accessing OptimizeRx's inventory, bringing it into the same buying environment as other digital media. Stephen Silvestro, CEO of OptimizeRx, said that by integrating with OpenPath, the firm can make its authenticated clinical inventory directly accessible to a broader base of advertisers using The Trade Desk. OptimizeRx said its offering is differentiated by its connection to verified healthcare providers, real clinical workflows, and proximity to treatment decisions. Baron Harper, VP of Business Development at The Trade Desk, said the integration gives life sciences advertisers more choice in accessing differentiated healthcare inventory. Part of broader distribution strategy. The company described the integration as the latest step in its broader programmatic distribution strategy for its proprietary EHR network. OptimizeRx said creating multiple buyer entry points can help it reach new sources of advertiser demand while giving life sciences marketers greater flexibility in accessing its EHR inventory. OptimizeRx said its EHR point-of-care inventory is expected to become available to advertisers using The Trade Desk through OpenPath in the fourth quarter of 2026. ORPX, TTD: retail view. Retail sentiment toward OPRX on Stocktwits was "neutral" amid high message volume over the past 24 hours. Sentiment toward TTD remained "bearish," with the stock also ranking among Stocktwits' trending tickers. OPRX shares are down about 38% year-to-date, while TTD shares have declined about 65% over the same period. For updates and corrections, email newsroom[at]stocktwits[dot]com.< Stay updated with all the latest Business News, including market trends, Share Market News, stock updates, taxation, IPOs, banking, finance, real estate, savings, and investments. Track daily Gold Price changes, updates on DA Hike, and the latest developments on the 8th Pay Commission. Get in-depth analysis, expert opinions, and real-time updates to make informed financial decisions. Download the Asianet News Official App from the Android Play Store and iPhone App Store to stay ahead in business. 0 Comments / 0 New

The Trade Desk

General Manager, Business Development - Independent Agencies - Independent Agency

About the job