Senior Digital Activation Executive

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Why be a Senior Digital Activation Executive at LOOKFANTASTIC?

The Senior Digital Activation Executive role sits within THG Beauty's Retail Media structure, working closely with brand marketing leads, buying, trading, performance marketing and creative teams to deliver impactful, brand-funded media campaigns.

This is a hands-on digital activation role, combining platform expertise, campaign execution and performance analysis with brand-facing relationship management. You'll play a key role in bringing media plans to life across platforms such as Meta and TikTok, monitoring performance, making data-led optimisations and reporting on campaign success.

You'll act as an external-facing LOOKFANTASTIC ambassador and media specialist, building relationships with our brand partners and helping them maximise their investment through effective digital activation.

As a Senior Digital Activation Executive, you'll:

• Build strong relationships with LOOKFANTASTIC's key brand partners, understanding their objectives and developing data-driven paid media strategies to drive brand growth.
• Develop, pitch and activate multi-platform digital media plans across relevant paid social and digital advertising channels.
• Take hands-on ownership of campaign activation across platforms, including Meta Business Manager and TikTok Ads Manager, managing campaign set-up, implementation and ongoing performance.
• Monitor live campaign performance, proactively identifying opportunities to optimise targeting, creative, budgets and delivery against agreed KPIs and ROI targets.
• Own mid-campaign and post-campaign reporting, analysing performance data, identifying key insights and demonstrating campaign uplift and return on investment.
• Translate campaign data into clear, actionable recommendations for brand partners, helping shape future media strategies and secure incremental investment.
• Work collaboratively with our influencer team to commission high-quality influencer assets for paid media repurposing.
• Support social-first creative and ad copy development, briefing our in-house creative team to deliver engaging, high-performing assets.
• Work closely with wider marketing, e-commerce, buying and trading teams to ensure campaigns are aligned with wider commercial objectives.
• Keep up to date with emerging digital platforms, advertising features and industry trends, bringing new ideas and opportunities to improve campaign performance.

What skills and experience do I need for this role?

• 2+ years' experience in paid media, digital marketing or digital campaign activation.
• Hands-on experience with paid media platforms, ideally Meta Business Manager and TikTok Ads Manager, with confidence setting up, managing and optimising campaigns.
• Strong analytical skills, with the ability to interpret campaign data, monitor KPIs and produce meaningful performance reports.
• A commercial mindset, understanding how to use media investment effectively to drive performance, growth and ROI.
• Confidence working with campaign budgets, targeting, creative testing and optimisation.
• Strong communication and presentation skills, with the ability to build relationships and confidently present campaign recommendations to external brand partners.
• A proactive, digitally savvy individual who naturally keeps up with emerging platforms, social trends and developments in the paid media landscape.
• Highly organised, with strong attention to detail and the ability to manage multiple campaigns and deadlines.
• A passion for beauty, e-commerce and the evolving retail media industry.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!

• Enhanced maternity and paternity pay, depending on length of service. 

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. 

• State-of-the-art on-site gym.

• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

• Subsidised bus pass from Manchester City Centre to our ICON office. 

• Up to 50% staff discount on THG brands.
• On-site staff shop.
  
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.