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Tide

Freemium digital banking for small businesses

Lead Country Commercial Manager for Business Management Software

Product MarketingUpdated on Nov 11
Full-timeUnited KingdomNo salary listed

About the Job

Requirements

  • Proven experience driving commercial impact and partnering with Finance to understand performance and identify opportunities for improvement.
  • Ability to set and track clear key performance indicators across initiatives to meet revenue goals.
  • Understanding of accountancy software and experience scaling software at an accountancy software company or with accountants.
  • At least five years of experience leading ongoing activity to drive commercial performance; experience with accounting, invoicing, or expense management products, ideally in fintech, is preferred within this qualification.
  • Ability to review and interpret data, develop hypotheses and assumptions, and turn insights into actionable plans.
  • Track record of delivering holistic, high-impact omnichannel campaigns across sales, customer relationship management, and in-app contact points.
  • Project management skills to manage multiple launches and tactical tests in a fast-moving environment.

Responsibilities

  • Partner with Finance and key stakeholders to set, track, and refine commercial projections for Accounting, Tax, and Payroll products, ensuring revenue accountability and identifying risks and opportunities.
  • Research the UK accountants market and develop a clear, concise, financially robust indirect model to scale Tide’s business management software products and other offerings through accountants.
  • Analyze competitor movements and wider trends in Accounting, Tax, Payroll, and the accountants market, translating insights into strategies that strengthen Tide’s positioning and value proposition.
  • Analyze member behavior, segment audiences, evaluate subscription cohort performance, and recommend product prioritization, pricing, positioning, and communications in collaboration with the Business Intelligence team.
  • Partner with Product teams to assess opportunities, shape product positioning and product-led growth, align on roadmaps, and support successful launches with tailored go-to-market strategies.
  • Support new feature launches across channels and operational teams and deliver experiments.
  • Communicate with stakeholders across the organization, including senior leadership and executives.
  • Develop expertise in members’ core motivations and represent their perspectives in commercial and product design discussions.

Desired Qualifications

  • Experience with accounting, invoicing, or expense management products, ideally in a fintech environment.

About the Company

Tide

Freemium digital banking for small businesses

Tide provides digital banking for small and medium-sized businesses, offering business accounts, invoicing, expense management, and instant card control through a digital-first platform. It works by automatically tagging income and expenses, uploading and matching receipts, and storing records, while invoices can be sent, paid, and tracked within the app and a free business Mastercard is managed from the app. The platform differentiates itself with an integrated, all-in-one toolkit that combines accounting features with banking, plus a risk-based onboarding process that may reject some applicants. Tide’s goal is to simplify financial management for business owners by providing a comprehensive, easy-to-use banking and bookkeeping solution in one place.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$539.7M
Headquarters
London, United Kingdom
Founded
2015

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