Kayali designs and sells perfumes for consumers who want to combine different scents into a personal fragrance. Its collection draws on Middle Eastern perfume rituals, with sweet gourmand blends alongside floral, woody and musky fragrances in bottles, travel formats and gift sets. Customers choose individual perfumes or discovery sets, which let them sample scents and try combinations before buying a full-size bottle. The business earns revenue from product sales through its own online store and beauty retailers, reaching shoppers through direct purchases and wholesale distribution to retail partners. Kayali was founded in 2018 and is headquartered in Dubai, United Arab Emirates.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Dubai - United Arab Emirates, United Arab Emirates
Founded
2018
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{Funding alert} Amaani bags $5 mn Series A round led by BECO Capital. Amaani, a consumer-focused beauty and wellness company from the Middle East and parent of beauty brand AÏZA, has secured $5 million in a Series A funding round led by BECO Capital, with participation from Homegrown Ventures and Peak XV's Surge. With the latest investment, Amaani's total funding has reached $8 million. The company previously raised $3 million in seed funding from Peak XV's Surge in 2025. The newly raised capital will be directed toward expanding AÏZA's presence across the Gulf Cooperation Council (GCC) region, with Saudi Arabia identified as the brand's immediate growth focus. AÏZA is scheduled to debut in Ulta Beauty stores in Jeddah and Riyadh by the end of September, while market entries into Kuwait and Qatar are planned during the fourth quarter. Founded in Dubai in 2023 by Shubham Poddar, Amaani introduced AÏZA in December 2024 as a beauty brand inspired by regional ingredients and traditions from the Arab world. The portfolio spans skincare and haircare products formulated with ingredients including dates, black seed, frankincense, rose, and bakhoor. The company develops its formulations through laboratory partnerships in Korea, Japan, and Italy, combining regional inspiration with international product development expertise. Among AÏZA's key offerings are the Sukkar Rush lip treatment, Scent Storm hair mist, and Date Setter brow & lash serum. The brand states that all products are vegan, cruelty-free, alcohol-free, and aligned with "Clean at Sephora" standards. According to the company, AÏZA recorded more than nine-fold year-on-year growth in net revenue during the first half of 2026, driven by its transition from an online-first business model to a broader retail presence. The brand currently sells through its own website as well as retail platforms including Ounass and Ulta Beauty in the UAE. Amaani said AÏZA is ranked among the top 10 brands within Ulta Beauty UAE's portfolio, which includes more than 300 international and regional brands. Operating in the premium beauty and wellness segment, AÏZA competes with established regional players such as Huda Beauty, Kayali, and The Giving Movement as it continues to scale its footprint across the Middle East. Stay on top - Get the daily news from Indian Retailer in your inbox
KAYALI brings YUM Lip & Body Collection to college campuses with a five-stop Café Tour. Sep 28, 2026, 10:15 ET NEW YORK, Sept. 28, 2026 /PRNewswire/ - KAYALI, founded by Mona Kattan in 2018, took its new YUM Lip & Body Collection on the road with a five-stop KAYALI Café Tour in partnership with Sephora, connecting with consumers across college campus communities nationwide. Event Details: * Tour stops included the University of Mississippi, Nashville's Fifth & Broadway, Austin's Domain Northside, Spelman College and Alabama A&M University campuses. * The tour brought the world of KAYALI to life through immersive experiences centered around fragrance discovery, self-expression and community. * On-site experiences included a Spin-to-Win Wheel with complimentary samples, fragrance-inspired beverages, a curated fragrance bar, complimentary bottle engraving with purchase and a limited-edition KAYALI tote with the purchase of two items. At the heart of the experience, students and consumers were invited to discover the new Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by fan-favorite scents YUM Boujee Marshmallow | 81 and YUM Pistachio Gelato | 33. Designed to bring KAYALI's signature gourmand world beyond fragrance, the new collection gave guests the opportunity to experience their favorite scents in elevated new formats. Across all five stops, KAYALI welcomed 3,689 consumers and influencers, creating memorable moments both on campus and across social media. Notable guests included Daria Johns, Sheila Adbul, Abby Grayce, Zoe Ferguson, Leah Raquel and more, with influencer's social content highlighting the tour reaching 277,000 views across social platforms. The KAYALI Café Tour reflects Mona's continued commitment to creating immersive, community-driven experiences that invite fragrance lovers to discover, play and express themselves through scent. By bringing the YUM Lip & Body Collection directly to college campuses, KAYALI transformed product discovery into an interactive experience designed to be enjoyed, shared and remembered. The YUM Lip & Body Collection features Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by the beloved YUM fragrances. The collection is available now at Sephora, Sephora at Kohl's locations, and online in the U.S. Available Sizing & Pricing: | Product Name | Size | Price in USD | | Yum Boujee Marshmallow | 81 Silk Soufflé Body Cream | 8.4OZ | $48 | | Yum Pistachio Gelato | 33 Silk Soufflé Body Cream | 8.4OZ | $48 | | Yum Boujee Marshmallow | 81 Cashmere Kiss Lip Balm | 0.52 OZ | $24 | | Yum Pistachio Gelato | 33 Cashmere Kiss Lip Balm | 0.52 OZ | $24 | Retailers: Sephora USA ABOUT KAYALI Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood, where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. A global social media powerhouse, Mona's obsession with fragrance has built an engaged community with more than 7 million combined followers. She has appeared in the world's leading publication in the likes of WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper's Bazaar, Elle and was named one of the most powerful women in the Middle East by Forbes! For more KAYALI news, follow the brand on Instagram or TikTok. ABOUT dsm-firmenich A leader in nutrition, health, and beauty, dsm-firmenich pioneers the reinvention of fragrance, flavors, and vital nutrients for a global audience. With a presence in nearly 60 countries and a team of 30,000 employees, dsm-firmenich is committed to sustainability, innovation, and creativity, bringing progress to life(TM) every day. SOURCE KAYALI
KAYALI launches its first Yum Lip and Body Collection with sephora. It's about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious.' Published: Aug 27, 2026 6:51 PM KAYALI is expanding beyond perfume with its first lip and body collection, bringing two bestselling gourmand scents into skincare-inspired body creams and lip balms. Launching globally on August 28, 2026, the four-piece Yum Lip and Body Collection invites customers to "Layer With Love" through a fragrance ritual that begins on the skin. August 28, 2026 The collection translates Yum Boujee Marshmallow | 81 and Yum Pistachio Gelato | 33 into two Silk Soufflé Body Creams and two Cashmere Kiss Lip Balms. It is a category extension for the Dubai-founded fragrance brand, which has built its identity around scent layering and gourmand-inspired fragrances. A New Way to Layer The new range includes Yum Boujee Marshmallow | 81 Silk Soufflé Body Cream, Yum Boujee Marshmallow | 81 Cashmere Kiss Lip Balm, Yum Pistachio Gelato | 33 Silk Soufflé Body Cream and Yum Pistachio Gelato | 33 Cashmere Kiss Lip Balm. "As someone who has always been obsessed with fragrance rituals, I wanted to create products that allow our community to experience scent in an entirely new way," Mona Kattan, Founder and CEO of KAYALI, said. "This collection isn't just about adding body cream and lip balm to its portfolio. It's about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious." The body creams are formulated with hyaluronic acid and a new KAYALI Dream Elixir, a blend of date seed oil, pomegranate fruit extract, sesame oil, moringa oil, almond oil and olive oil... Members-only article Unlock the rest of this story. Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence. Used publicly if you comment. Retailboss Inc. encourage your real first name. RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Its reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy. * Since - 2011 * Audience - 50 Million+ * Coverage - Global Markets Its editorial stance Retailboss Inc. prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.
Kayali Silk Soufflé Body Creams. Kayali has been hinting at some new products for ages now, and the Kayali Silk Soufflé Body Creams is one of the brand's newest launches. As well as launching fragranced body creams, Kayali is also launching Cashmere Kiss Lip Balms. Keep on reading to find out more... The Kayali Silk Soufflé Body Creams are a brand new product type of Kayali, and they've debuted their brand new formula in just two of their fragrances. I imagine Kayali will launch a version of the new body cream in each of their permanent fragrances, but for now Durbin Rock has just two; Yum Boujee Marshmallow and Yum Pistachio Gelato. With these new body creams, they're described as being luxuriously whipped body creams that absorb effortlessly for up to 24 hours of hydration. These body creams leave your skin feeling silky-soft with zero greasiness, with the formula containing hyaluronic acid and a rich blend of date seed oil, pomegranate fruit extract, sesame oil, moringa oil, almond oil, and olive oil. This scented body cream is a delicious explosion of irresistible and edible notes including pistachio, voluptuous whipped cream, roasted hazelnut, sweet rum, fluffy marshmallow, and fizzy cotton candy. This fragrance features a delightful menu of mouthwatering notes, including fluffy pink marshmallow, succulent strawberry, flaky coconut, delicate freesia, whipped vanilla, and pink musk. Both versions of the Silk Soufflé Body Cream are $48 for 8.5 oz/240 mL, and they're available right now. *This post contains affiliate links. Images belong to respective brands. Edits made by Durbin Rock.