Area Vice President of Business Development - Hospice
About the job
- A bachelor's degree is required; Business, Marketing, or Healthcare is preferred.
- A valid driver's license and automobile liability insurance are required.
- At least 5 years of direct healthcare sales experience, including home health or hospice, is required.
- Two to four years of sales management experience in a multi-site or multi-territory environment is required.
- A proven track record of meeting or exceeding admissions and census targets in a healthcare sales role is required.
- Experience working in a metrics-driven sales environment with customer relationship management, electronic medical record, and data-tracking tools is required.
- Strategic thinking with hands-on execution ability is required.
- Team leadership, coaching, and staff development skills are required.
- Verbal and written communication skills are required.
- Financial acumen, including budgeting and profit-and-loss review experience, is required.
- Intermediate Microsoft Excel, basic Microsoft PowerPoint, and customer relationship management platform skills are required.
- Strong organization, time management, and territory management skills are required.
- This safety-sensitive position requires completion of a Florida Level 2 background screening through the Care Provider Background Screening Clearinghouse.
- Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
- Build, coach, and mentor regional sales teams to achieve growth goals for admissions, census, and revenue.
- Lead the design and execution of market-specific sales strategies using data and industry trends to identify growth opportunities.
- Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare organizations.
- Support recruitment, onboarding, and ongoing training of business development staff.
- Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
- Monitor and report on team key performance indicators, sales funnel health, market share, and territory performance metrics.
- Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
- Ensure compliance with company policies, industry regulations, and ethical standards in sales and marketing activities.
- HomeCare HomeBase experience is preferred.
About the company
Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
2004
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Simplify's Take
What believers are saying
- Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
- Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
- CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.
What critics are saying
- The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
- Another False Claims Act case triggers payer exclusions and cripples growth.
- Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.
What makes Gentiva unique
- Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
- Its hospice, palliative, and home health mix spans end-of-life through recovery care.
- The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Wellness Program
Professional Development Budget
Life Insurance
Disability Insurance
Commuter Benefits
Pet Insurance
Company News
Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...