H

Hilton Worldwide

Global hotel operator of branded properties

Senior Manager - Development Marketing

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeMcLean, VA, USA

About the Job

Requirements

  • Seven years of professional work experience.
  • Five years of work experience in Hotel or Business-to-Business Marketing, Sales, or a creative professional environment.
  • Three years of experience working in the Hospitality industry.
  • Expertise in visual design, storytelling, and linking strategy to outcomes.

Responsibilities

  • Lead strategy, planning, and budgeting efforts for the Development Marketing function.
  • Collaborate across disciplines to define and gain buy-in for Hilton's Development Marketing strategy, focusing on owner needs and perspectives tied to measurable outcomes.
  • Build owner-facing materials and Developer toolkits that strengthen brand positioning and ensure sales materials are consistent, high-quality, and tailored to owner expectations.
  • Support Development teams with custom owner materials by coordinating with Brands, Commercial Services, and marketing agency partners, as applicable, to ensure alignment and impact.
  • Develop compelling ways to pitch Hilton's brands and offerings to owners, using storytelling, design, and strategic messaging across web, digital platforms, collateral, videos, and other materials to differentiate Hilton in a competitive landscape.
  • Lead US and Canada owner engagement efforts, including event planning, outreach, roadshows, and conference participation, to strengthen owner relationships and reinforce Hilton's value proposition.
  • Partner across internal disciplines, including Brand, Operations, Analytics, Marketing, Strategy, and Legal, to shape Development Marketing strategy.
  • Work with regional Development support leads to drive global Development marketing efforts with consistency and impact across markets.
  • Partner with vendors and outside agencies as required.
  • Define a results-driven global Business-to-Business development marketing strategy.
  • Manage coordination with internal disciplines and marketing agency work, as applicable, to create owner materials.
  • Create a digital strategy leveraging web, social media, and other opportunities to drive engagement, reach new owners, and communicate Hilton's brand and commercial strengths.
  • Build and execute a marketing and communications strategy to drive growth in Hilton's luxury and lifestyle portfolios.

Desired Qualifications

  • Experience working in a large, matrixed corporate environment.
  • A BA, BS, or bachelor's degree in a related field.

About the Company

Hilton Worldwide

Global hotel operator of branded properties

Hilton Worldwide Holdings operates a global portfolio of hotels and resorts across multiple brands to serve business travelers, vacationers, and long-stay guests. It owns, leases, manages, and franchises properties, earning revenue from rooms, food and beverage, events, and franchise and management fees. Its brands range from luxury Waldorf Astoria to full-service Hilton Hotels & Resorts and extended-stay options like Homewood Suites, targeting different customer needs. Its goal is to grow as a major global hospitality company by expanding its loyalty program and delivering consistent guest experiences to maximize occupancy and revenue.

Company size
10,001+
Company stage
IPO
Headquarters
McLean, VA
Founded
1919

Recently Posted Jobs

Explore more opportunities at Hilton Worldwide

See more jobs