Senior Analyst, Ad Monetization

Scopely is looking for a Senior Analyst, Ad Monetization, to join our Global Advertising team in Barcelona, Spain, on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

The Advertising team oversees our games' overall ads operations, strategy, and product offerings. The team collaborates with our product, sales, marketing, and other teams to help improve campaign strategy, execution, and analysis.

What You Will Do

• analyze ad performance and player behavior to identify opportunities for optimization and strategic improvements
• conduct deep-dive investigations into ad monetization trends and KPIs, turning data into actionable insights that influence product and revenue strategy
• design, monitor, and interpret A/B tests and experiments to evaluate new ad features or monetization approaches
• collaborate with Product Managers and Engineers to translate analytical findings into product improvements and innovative ad experiences
• exhibit sound ad product judgment, advise on industry-standard processes, and present clear, measurable objectives that will lead to achieving our business goals
• build and maintain dashboards that help stakeholders track performance and guide decision-making
• partner with Finance and Product teams to ensure forecast accuracy and data consistency across systems
• partner with our Product Development team to build innovative advertising solutions that enhance the ads user experience and engagement rate
• communicate results clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations

What We're Looking For

• 5+ years of experience in data analysis or ad monetization, ideally in the gaming or mobile app ecosystem
• solid technical foundation: proficient in SQL and comfortable working with data models and visualization tools (Looker, Tableau, or similar)
• understanding how advertising metrics relate to player experience, revenue, and business growth
• excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes
• clear communication skills to translate complex data into actionable insights for diverse stakeholders
• understanding of ad tech and monetization mechanics (mediation, programmatic, rewarded video, SSPs/DSPs)
• knowledge of A/B testing, experimentation design, and statistical concepts
• experience in the games industry, or interest in video/mobile games, and the evolving in-game advertising field, is a plus but not required

Please ensure that the résumé/CV you attach is written in English.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!