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DoorDash

Runs apps for local food and grocery delivery

Retention Marketing Lead - Retention Marketing, DashPass

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 8 years of experience in lifecycle marketing, customer relationship management (CRM), and/or growth marketing, including at least 3 years managing high-performing teams. Experience managing managers is a plus.
  • A record of driving business results through cross-channel marketing campaigns.
  • Hands-on experience with CRM technology, including email service providers, segmentation tools, and complex data structures and systems.
  • Working knowledge of data tools such as SQL, Databricks, and Sigma, and AI tools such as ChatGPT, Claude, or similar, to support analysis, experimentation, and productivity.
  • A bachelor's degree or equivalent experience.

Responsibilities

  • Oversee owned-channel marketing campaigns and programs across the DashPass lifecycle to deliver a cohesive, personalized customer journey.
  • Lead annual and quarterly retention marketing plans to maximize incremental gains and meet audience-level business targets.
  • Manage a team of Retention Marketers, providing structure and coaching to deliver retention and engagement goals.
  • Oversee the CRM campaign testing roadmap, including message and content strategy, target audience segmentation, and measurement plans.
  • Identify ways to improve personalization and relevance across the DashPass lifecycle, and partner with Analytics to develop associated measurement frameworks.
  • Partner with leaders in Analytics, Product, Integrated Marketing, and Strategy & Operations to identify strategic initiatives that improve operational scale and efficiency.
  • Use data to define key performance indicators and goals across segments, identify trends, and optimize marketing programs to meet company goals.
  • Partner with MarTech, Product, and Operations to advance CRM infrastructure, including evaluating and optimizing technical platforms and tooling, developing and actioning new customer models, and optimizing campaign measurement practices.

Desired Qualifications

  • Experience managing managers.

About the Company

DoorDash

Runs apps for local food and grocery delivery

DoorDash runs apps that let people order restaurant meals, groceries, and other goods from local businesses, which independent couriers called Dashers bring to their doors. In 2019 it overtook Grubhub to become the largest food delivery service in the United States, and it later expanded abroad by buying Finland's Wolt and Britain's Deliveroo. Merchants pay DoorDash a fee on each order and can buy ads in its apps, while customers pay delivery and service fees or join DashPass, a subscription that cuts those fees. Businesses can also hire Dashers through its Drive service to carry orders placed on their own websites. Four Stanford students founded DoorDash in 2013, and it is based in San Francisco, California.

Company size
10,001+
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2013

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