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Dentsu

Marketing analytics and digital advertising solutions

Associate Architect

Implementation & Technical Account ManagementUpdated on Nov 13
Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

  • At least 8 years of experience overall, including at least 3 to 4 years of Braze experience and at least 4 years of implementation experience; elsewhere the posting states a minimum of 3 to 5 years working with Braze.
  • Be certified in Braze.
  • Have experience working with clients to understand their data, segmentation, and customer experience in marketing automation projects.
  • Have deep knowledge of internet technologies and system integration, including web programming, API integrations, ETL configuration, cookie-based applications, and mobile software development kits.
  • Understand digital advertising and digital marketing key performance indicators and metrics.
  • Have experience engaging, collaborating, advocating, and negotiating solution architecture and design with platform architects.
  • Be fluent in written and spoken English.
  • Be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts, and advertising agencies.
  • Be able to work across multiple projects.

Responsibilities

  • Design, implement, and configure the full Braze lifecycle, including software development kit implementation, application programming interfaces, app groups, segments, campaigns, canvases, content cards, and Currents.
  • Work with clients during discovery to develop use cases and implementation requirements.
  • Document technical requirements for solution design and implementation.
  • Serve as a technical liaison and consultant for client web and app developers and engineers.
  • Develop necessary code within the platform.
  • Architect and implement tags, software development kits, application programming interface connections, and other connectors to enable data ingestion or campaign activation across client digital channels.
  • Conduct training, deliver presentations, and lead meetings with clients and partners.
  • Assist with pre-sales, meet potential clients, understand their requirements, and translate them into a proposal or Statement of Work.
  • Use Liquid to set dynamic attributes and events.
  • Manage digital solution project lifecycles, including scoping, milestone planning, key performance indicators, and delivery.

Desired Qualifications

  • Knowledge of other marketing automation products, such as Salesforce Marketing Cloud.
  • Broader web and database development experience.
  • Experience with marketing automation platforms or customer data platforms from other vendors.
  • Ability to work with tag management systems such as Google Tag Manager.
  • Knowledge of MarTech industry challenges, such as third-party cookies and privacy laws.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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