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Oura

Makes smart rings for sleep and recovery

Visual Merchandising Manager

MerchandisingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 8 years of experience in visual merchandising, retail design, or fixture program management, preferably in consumer electronics, wearables, or premium lifestyle brands.
  • Experience managing end-to-end retail fixture and display programs for major retailers across multiple EMEA markets.
  • Strong project management skills and experience overseeing multiple complex projects simultaneously.
  • Experience managing CAPEX budgets, including forecasting, vendor negotiations, and cost tracking.
  • Deep understanding of retail environments, materials, fabrication processes, and installation logistics.
  • Excellent organizational and communication skills, with meticulous attention to detail.
  • Demonstrated success collaborating cross-functionally and managing multiple external vendors or agencies.
  • Ability to travel up to 20% for site visits, installations, and retail audits across EMEA.

Responsibilities

  • Lead the planning, development, and implementation of Oura’s visual merchandising strategy across all retail partners in EMEA.
  • Ensure a consistent, premium, on-brand presentation across in-store touchpoints, including permanent fixtures and seasonal and promotional displays.
  • Manage the full lifecycle of display programs, including design, prototyping, production, distribution, installation, and maintenance.
  • Partner with Retail Channel Marketing, Brand, Product Marketing, and Creative teams to translate marketing and brand objectives into physical retail experiences.
  • Collaborate with the internal design team and external partners from concept through installation, ensuring designs meet cost, quality, and sustainability goals.
  • Collaborate with fabricators, logistics partners, and installation teams to deliver retail displays on time and within budget.
  • Establish and maintain processes for quality control, compliance, and fixture maintenance across retail environments.
  • Manage fixture rollout calendars, track progress, resolve issues, and communicate updates to stakeholders.
  • Own and manage CAPEX and OPEX budgets for visual merchandising and fixture programs.
  • Develop cost estimates, manage purchase orders and statements of work, and maintain fiscal discipline throughout project stages.
  • Identify opportunities for cost savings, efficiency, and scalability in fixture development and deployment.
  • Partner with Retail Channel Marketing, Sales, Creative, Brand, and Operations teams to align retail environments with business objectives and support product launches.
  • Collaborate with global counterparts to align visual merchandising standards and share best practices across regions.
  • Support retail readiness for new product launches, ensuring displays, fixtures, and materials are installed and live on time.
  • Ensure fixture and brand compliance across retailers and maintain the integrity of the Oura brand experience.
  • Lead periodic in-store audits and work with retailers or field teams to monitor compliance and execution quality.
  • Maintain documentation and a centralized repository for visual merchandising guidelines, standards, and assets.

Desired Qualifications

  • Proficiency in project management tools such as Smartsheet, Asana, or monday.com.
  • Familiarity with design software such as SketchUp or Adobe Creative Suite.

About the Company

Oura

Makes smart rings for sleep and recovery

Oura designs smart rings and a companion app for people who want to understand their sleep, activity, stress, and recovery. Its ring measures signals such as heart rate, movement, and temperature while fitting into daily life without a screen on the wrist. The app turns these daily measurements into sleep and readiness scores, compares changes with a personal baseline, and suggests habits that support rest and activity. Oura sells rings through its website and retail partners, while paid memberships unlock detailed app insights and guidance beyond the basic scores. Founded in Finland in 2013, Oura is headquartered in San Francisco, United States.

Company size
1,001-5,000
Company stage
Series E
Total funding
$1.5B
Headquarters
San Francisco, CA
Founded
2013

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