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Salesforce accelerates european AI leadership with $1 billion investment in Spain. Madrid named EMEA South hub as Salesforce expands office presence, customer innovation, and AI workforce development across the region. MADRID - October 19, 2026 - Salesforce, the #1 AI CRM, today unveiled plans to invest $1 billion in Spain over the next five years, cementing the country's role as the growth engine for Salesforce's EMEA South operations. The strategic investment includes a new Madrid headquarters, which will host a dedicated AI Implementation Team designed to develop the region's AI skills ecosystem and support a growing footprint of enterprise customers and partners. The announcement was made during the official inauguration of Salesforce's new Madrid headquarters, attended by Miguel López-Valverde Argüeso, Minister of Digitalization of the Community of Madrid, together with Salesforce executives, customers and partners. Located in central Madrid on the iconic Paseo de la Castellana, the new five-floor office features dedicated spaces for customer collaboration and hands-on training in agentic AI technologies. The new AI Implementation Team within the site will serve two strategic purposes: it will bring together Forward Deployed Engineers who work directly with Spanish customers to design and deploy agentic use cases, and it will manage a regional center for recruiting and training top graduates. Through this talent initiative, graduates from several nationalities across EMEA South - a region spanning over 90 countries and three continents - will complete a year of intensive training in Spain. They will then deploy back to their home countries, expanding local AI implementation capacity across the region market by market. Salesforce is delighted to expand its presence in Spain with this landmark investment and look forward to working hand-in-hand with its customers and partners to deploy transformative AI technologies, cultivate world-class talent, and drive sustainable growth across the entire region. Miguel Milano, President & Chief Operating Officer, Salesforce "As a proud Spaniard educated in our public university system, I've always believed in the power of Spanish talent, our ability to attract international talent to cities like Madrid, our ease of doing business, our strong ecosystem, and the sophistication of our corporations and institutions," said Miguel Milano, President & Chief Operating Officer, Salesforce. "Salesforce is delighted to expand our presence in Spain with this landmark investment and look forward to working hand-in-hand with our customers and partners to deploy transformative AI technologies, cultivate world-class talent, and drive sustainable growth across the entire region." Miguel López-Valverde, Minister of Digitalization of the Community of Madrid, pointed out that the regional government is committed to advancing the automation of tasks using Artificial Intelligence with the aim of modernizing the regional administration, digitalizing citizen services, and strengthening regional competitiveness. "The regional Executive is accelerating the adoption of AI to be more efficient, anticipate needs, and offer closer, simpler, and more personalized services to customers and citizens. Agentic AI opens a new phase in which artificial intelligence can help teams resolve complex tasks, improve productivity, and dedicate more time to what brings true value: innovation, talent, and service to people. We want Madrid to be the best place in Europe to innovate, invest, entrepreneur, and develop technological projects." "Spain is rapidly positioning itself as a key engine of innovation in Europe," said Natalia Escobedo, Senior Vice President and General Manager of Salesforce Iberia. "With this investment and our new Madrid headquarters, we reaffirm our long-term commitment to the country, its businesses, and its talent as we enter the era of agentic AI - where humans and intelligent agents collaborate to redefine every industry." Driving agentic AI transformation across Spanish industry. Since establishing its presence in Spain in 2003, Salesforce has built deep roots across the country, creating more than 600 direct jobs and supporting thousands more across its partner ecosystem. Today, hundreds of Spanish organisations - including global enterprises such as Repsol, CaixaBank, and Telefónica, educational institutions like Universidad Europea, and national brands like Mahou San Miguel - rely on Salesforce to accelerate innovation and drive business transformation. Through Agentforce, Salesforce's agentic AI platform, organizations are integrating autonomous agents with human teams - fueling company growth and setting new standards for customer engagement. In the public sector, Comunidad de Madrid, through Madrid Digital, has integrated Salesforce Agentforce into its User Support Center (CAU) for public employees. The result is streamlined incident resolution, optimized multichannel service delivery, and the automation of routine technical support tasks. "The collaboration between CaixaBank and Salesforce demonstrates how a shared vision of innovation can translate into real advances for customers and employees," said Luis Javier Blas, Executive Director of Resources at CaixaBank. "Thanks to this joint effort, we have accelerated the adoption of artificial intelligence and are turning its potential into concrete improvements in customer service, efficiency, and service personalization. We want to keep moving forward together to develop new AI-driven capabilities that reinforce our digital leadership and allow us to enhance our advisory capacity, improve the user experience, and make our teams' work easier - always grounded in responsible, secure use that aligns with our values." A commitment to Spanish society, skills and training. Through its 1-1-1 philanthropic model, Salesforce has donated more than $2.4 million to Spain, and its employees have contributed nearly 90,000 volunteer hours to local NGOs. More than 430 non-profit organizations in Spain operate using Salesforce technology. Salesforce is committed to bringing the benefits of artificial intelligence to all of society. Together with ESADE Executive Education, the company has co-financed the Digital Leadership Program for the Public Sector. Through this program, 33 senior executives from non-profit organizations across Spain have received advanced training in AI and data analytics. To help democratize access to future job opportunities, the CFTIC (Training Center for Information and Communication Technologies of the EducaMadrid network) now offers a free official Salesforce course for residents and workers of the Community of Madrid, helping them earn high-value professional certifications and improve their employability. About salesforce. Salesforce is the global leader in AI-powered CRM, helping companies connect with their customers in a whole new way through the power of agentic AI, trusted data, and the Customer 360 applications. For more information, visit salesforce.com/es. Get the latest Salesforce News & Insights, straight to your inbox.

VALiNTRY360, a US Salesforce consulting partner, has introduced a Seven-Pillar Salesforce Managed Services Framework. It helps organisations judge how well their CRM systems perform after implementation. The company says closing support tickets quickly does not prove a CRM works well. Poor data, failing automation, unstable integrations and technical debt can persist regardless. The pillars are support efficiency, data quality, automation reliability, integration stability, release management, user adoption, and readiness for Agentforce and AI. Each has measurable indicators, such as ticket resolution time, duplicate record rates and failed Flows per month. "Companies judge a managed services provider by how fast tickets close. That's one pillar out of seven," said Joe Parris, the company's president. VALiNTRY360 cites one customer case where workflow improvements resolved tickets 77% faster. It says these results are not guaranteed.

Salesforce Inc. $CRM stock: Milestone Asset Management LLC raises stake. October 16, 2026 Key points. * Milestone Asset Management increased its Salesforce stake by 190.6% in the third quarter, owning 13,197 shares valued at approximately $3.03 million. Institutional investors and hedge funds collectively own 80.43% of CRM. * Wall Street remains broadly positive, with Salesforce holding a "Moderate Buy" consensus rating and an average price target of $278.12, above its reported $246.66 share price. * Salesforce's latest quarterly results exceeded expectations, with earnings per share of $5.90 versus a $3.27 estimate and revenue of $11.35 billion. Investors continue to focus on whether the company's AI initiatives will translate into stronger growth and profitability. * Interested in Salesforce? Here are five stocks we like better. Milestone Asset Management LLC raised its position in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 190.6% in the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 13,197 shares of the CRM provider's stock after purchasing an additional 8,655 shares during the period. Milestone Asset Management LLC's holdings in Salesforce were worth $3,030,000 at the end of the most recent quarter. A number of other hedge funds and other institutional investors have also recently bought and sold shares of the company. ABS Direct Equity Fund LLC acquired a new stake in shares of Salesforce in the second quarter valued at approximately $25,000. Manning & Napier Advisors LLC bought a new position in Salesforce in the 2nd quarter worth approximately $26,000. Persistent Asset Partners Ltd bought a new position in Salesforce in the 2nd quarter worth approximately $27,000. Costello Asset Management INC grew its holdings in Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider's stock worth $28,000 after buying an additional 119 shares in the last quarter. Finally, Gables Capital Management Inc. acquired a new stake in Salesforce in the 2nd quarter valued at approximately $28,000. 80.43% of the stock is owned by institutional investors and hedge funds. More Salesforce news. Here are the key news stories impacting Salesforce this week: * An analyst upgrade helped lift Salesforce, adding to favorable sentiment around its valuation, earnings outlook and AI growth prospects. * Salesforce benefited from broad strength in enterprise software and a major United Kingdom deal, while technical analysts pointed to a bullish flag breakout, a double-bottom pattern and a weekly reversal that could extend the recovery. * ZoomInfo was named a flagship data partner for Salesforce's new Hunter outbound sales agent. Hunter will combine CRM data with live intelligence to identify prospects and recommend next actions, reinforcing Salesforce's strategy of embedding AI into Sales Cloud. * One investment-fund review argued that Salesforce's AI integration is increasing the value of its core enterprise platform. Another comparison gave Salesforce an edge over ServiceNow based on stronger earnings-estimate revisions, faster AI growth and a lower valuation. * Investors continue comparing Salesforce with ServiceNow. Salesforce generates more revenue, but ServiceNow has posted faster and more consistent year-over-year growth, highlighting the need for Salesforce to accelerate its expansion. * Some investors remain skeptical that agentic AI will meaningfully improve Salesforce's profits, particularly because many customers have not yet upgraded to newer offerings. That uncertainty could limit further gains until AI monetization becomes clearer. Wall Street analysts forecast growth. Several analysts have weighed in on the company. DA Davidson set a $225.00 target price on Salesforce in a research note on Thursday, September 17th. Barclays lowered Salesforce from an "overweight" rating to a "positive" rating in a research report on Monday. The Goldman Sachs Group reissued a "buy" rating on shares of Salesforce in a report on Thursday, August 27th. Truist Financial restated a "buy" rating and set a $300.00 price objective (up from $280.00) on shares of Salesforce in a research note on Thursday, August 27th. Finally, Cantor Fitzgerald reaffirmed an "overweight" rating and issued a $300.00 price objective on shares of Salesforce in a report on Thursday, September 17th. Three analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, thirteen have assigned a Hold rating and three have assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus target price of $278.12. Discover more MarketBeat All Access Research tools subscription Stock Screener access Salesforce price performance. NYSE CRM opened at $246.66 on Friday. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The firm has a market capitalization of $203.00 billion, a PE ratio of 22.49, a P/E/G ratio of 1.07 and a beta of 1.26. The company's 50 day simple moving average is $230.50 and its 200 day simple moving average is $194.50. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84. Salesforce (NYSE:CRM - Get Free Report) last released its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping analysts' consensus estimates of $3.27 by $2.63. The firm had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. The firm's revenue for the quarter was up 10.8% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.91 earnings per share. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities research analysts forecast that Salesforce Inc. will post 12.82 EPS for the current fiscal year. Salesforce dividend announcement. The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.7%. The ex-dividend date of this dividend was Thursday, September 17th. Salesforce's payout ratio is currently 16.04%. Insider buying and selling at Salesforce. In other news, Director David Blair Kirk bought 4,176 shares of the stock in a transaction that occurred on Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, with a total value of $999,442.08. Following the completion of the acquisition, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 3.50% of the company's stock. Salesforce company profile. Salesforce, Inc NYSE: CRM develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services. The company's product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform. Want to see what other hedge funds are holding CRM? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Salesforce Inc. (NYSE:CRM - Free Report). This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Salesforce, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Salesforce wasn't on the list. While Salesforce currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps. 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