Trial Attorney

Creative collaborations & bold statements: week of september 18th. This week at Adland.tv, Adland explore a diverse array of campaigns that push creative boundaries and address pressing social issues. MilkPEP teams up with popular YouTubers to make learning more captivating for teens with 'milkXP'. Meanwhile, the National Pork Board taps into culinary nostalgia with 'Cooking Pork Memories'. On the advocacy front, Travis Barker joins Humane World for Animals in a heartfelt PSA, and DNA partners with Protect Children to spotlight online harassment. Adding a twist to the runway, Morgan & Morgan's 'Slip & Fall' collection makes a surprising debut at New York Fashion Week, blending fashion with legal commentary. MilkPEP, in collaboration with GALE, has introduced 'milkXP', a YouTube series aimed at making educational content more engaging for teenagers. The series partners educators with popular content creators such as Ben Azelart and Lexi Rivera to deliver lessons on real-world topics. The National Pork Board has launched a new campaign titled 'Cooking Pork Memories,' leveraging social media to honor culinary traditions. The campaign features actor Paulina Chávez, who starts the initiative by preparing her grandmother's Carne de Puerco con Nopalitos, a traditional pork dish. Travis Barker, the renowned drummer from Blink-182, is lending his voice to a new public service announcement campaign by Humane World for Animals. The campaign, created in collaboration with the agency FlyteVu, aims to promote compassionate choices for animals by encouraging individuals to take small, everyday actions that contribute to animal welfare. A new installation in Helsinki by telecommunications company DNA and the international non-profit organization Protect Children aims to bring awareness to the issue of online child sexual harassment. The installation features a child in a glass box surrounded by a large number of eggplants, a symbol often used in digital communication to represent sexual content. Morgan & Morgan, known as America's largest injury law firm, ventured into the fashion world by debuting 'The Slip & Fall Collection' during New York Fashion Week. This unique five-look runway collection reimagines the concept of personal injury through fashion, drawing inspiration from the firm's day-to-day experiences with injury cases. This week, brands are making bold statements and addressing important issues. Tinder Canada's 'Tinder Baldies' campaign champions bald confidence, while Childhood Cancer Canada sheds light on the unique challenges faced by children with cancer returning to school.

While Big Law plans, Morgan & Morgan reveals it has been quietly building a proprietary in-house AI platform for years. Injured? Morgan & Morgan, PA can help. [Orlando, FL] - As big law firms announce they are just beginning to explore proprietary AI systems, Morgan & Morgan unveiled today that it has been running one for years. America's largest injury firm is sharing for the first time that its in-house AI platform, MX2, is running at scale with nearly 5,000 monthly active users. The firm has committed to investing close to $500 million in technology and AI in the next five years, with a minimum commitment of $1 billion over the next 10 years. These investments build on the $300 million that Morgan & Morgan has spent on technology and AI in the last five years. "Firms which bill by the hour to draft and review agreements or read through thousands of pages of documents, are the practices AI will replace- almost entirely," said John Morgan, founder of Morgan & Morgan. "That's white shoe, big law territory. Trial lawyers are a very different story. No robot is walking into a courtroom to deliver a closing argument. Big law is just beginning to think about AI investment, but we've been building for years to better service our clients' needs. We have been years ahead of the industry and are committed to maintaining our lead." Unlike AI tools licensed from outside vendors, MX2 was built from the ground up by Morgan & Morgan engineers, including alumni of Google, Amazon, and Microsoft, who work directly alongside the firm's nationally renowned trial lawyers. MX2 benefits from 40 years of plaintiff litigation experience and is refined continuously by the attorneys who use it every day. It is also distinguished in the way it orchestrates the entire case lifecycle from intake through outcome with speed and accuracy by securely accessing and processing police reports, medical records, court dockets, and client interactions. MX2 is able to spot patterns and set benchmarks ensuring each case is handled with the same exceptional legal representation Morgan & Morgan is known for. MX2 currently comprises core products including: MX2 Agent: case insights, trial prep, and agentic workflows embedded directly in Litify; First Draft: case-aware document generation with full Microsoft Office integration; Medical: medical record extraction, chronology building and alerts; Search: semantic search across unstructured case data to find the key factors in a case; Beyond the platform, the firm is extending MX2 into how clients interact with the firm with new capabilities no other legal AI provider offers today. The results speak for themselves. MX2 has supported the generation of hundreds of thousands of demand letters, fulfilled hundreds of thousands of medical record requests, and retrieved vast numbers of police reports through automated systems, while contributing to significant increases across key rate metrics like demands and discovery responses. For clients, that translates directly into faster case resolution, stronger case valuations, and broader access to high-quality legal representation. "Our clients come to us at the worst moment of their lives and deserve the best outcome we can get them. That is where MX2 started," said Morgan & Morgan Chief Transformation Officer Yath Ithayakumar. "We studied what separates a great result from an average one and built a system that helps make it standard in every case." Looking ahead, Morgan & Morgan also plans to make MX2 available as a platform to other law firms, including the corporate and transactional practices it believes will be the most disrupted by AI. The firm sees this moment as an opportunity to build the infrastructure for the broader legal community and is aiming to make MX2 available to other firms by invitation only by the end of 2027. "The legal industry is at a turning point," added Morgan. "Non-litigation firms will shift largely to AI-handled workflows with attorneys reviewing the work rather than generating it. The law firms that survive and lead will be the ones that don't just license an AI tool, but whose attorneys inform the AI models with their own knowledge and experience. This is why we built MX2." About Morgan & Morgan As America's largest injury law firm, with lawyers licensed in all 50 states, Morgan & Morgan has recovered more than $35 billion for over 700,000 clients. Throughout the United States, its attorneys fulfill its "For The People" commitment in over 50 practice areas, including national mass torts and class actions, labor and employment, product liability and dangerous drugs, among many others. Hundreds of law firms throughout the U.S. refer thousands of cases through its Morgan Connection platform. Its firm has taken on some of the biggest corporations across the globe, including BP, Facebook, Google, Monsanto, and Eli Lilly, and recovered billions in complex national litigation, including $1.8 billion in the Porter Ranch Gas Leak case in California. Learn more at www.forthepeople.com. Disclaimer This website is meant for general information and not legal advice.