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Mercari

Peer-to-peer mobile marketplace for secondhand goods

Marketing Specialist

Growth MarketingConfirmed live in the last 24 hours
Full-timeMinato City, Tokyo, JapanNo salary listed

About the Job

Requirements

  • At least 3 years of experience building marketing strategy in one or more of the listed business areas.
  • Experience setting problems and hypotheses, executing and evaluating initiatives, and growing service KPIs.
  • Ability to explain how personal decisions and actions contributed to results.
  • Experience managing marketing initiative projects and collaborating cross-functionally with business development, engineering, and design teams to build consensus and drive execution.
  • Experience independently challenging assumptions in one's area and introducing new approaches beyond routine operation or replication of existing initiatives.
  • Ability to learn and test AI tools independently and develop concrete ideas for applying them to work or marketing.
  • Proficiency in Japanese at CEFR C1 level.

Responsibilities

  • Develop and execute short- and medium-term growth strategy for the assigned service, define concepts across customer acquisition and development, and manage key KPIs.
  • Plan and advance advertising, promotions, and onboarding experiences, including customer relationship management and user experience, to acquire new customers.
  • Improve customer activation and loyalty through customer relationship management initiatives, campaign planning, and product improvements to the user interface and user experience.
  • Plan and drive cross-functional marketing projects with business development, product managers, engineers, and designers, leading work from product improvement through marketing execution.
  • Connect strategy, initiatives, and customer experience while working with stakeholders on product direction, and lead growth in key KPIs.
  • Own marketing from planning through execution and effectiveness evaluation to increase adoption and ongoing use of the assigned service.
  • Take responsibility for assigned key KPIs and work beyond one's specialty as needed, reconsidering customer experience or product issues where necessary to improve results.
  • Use AI to improve research, creation, and analysis and explore new initiatives and customer experiences enabled by AI.

Desired Qualifications

  • Experience in integrated online and offline marketing.
  • Product management experience with web services or applications.
  • Experience making high-confidence decisions based on big-data analysis using SQL.
  • Experience identifying and implementing customer-focused user experience or user interface improvements.
  • Experience managing team members.
  • English proficiency at CEFR B2 level.

About the Company

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Mercari

Peer-to-peer mobile marketplace for secondhand goods

Mercari operates a mobile peer-to-peer marketplace for buying and selling secondhand goods. Users list items by taking photos in the app, and buyers complete purchases there, with payments held in escrow until receipt is confirmed. Revenue comes from seller fees (10% in Japan; 10% plus 3.6% buyer protection in the US), plus Merpay payments and promoted listings, plus shipping partnerships for integrated delivery. The platform differentiates itself through a simple mobile experience, escrow and buyer protection, shipping integration, and a broader marketplace including Mercari Shops for sellers, with a goal of extending product life and supporting a circular economy.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
2013

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