Coins.ph

Digital wallet, bill payments, crypto trading

Global Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listedHybrid

About the Job

Requirements

At least 8 years of marketing experience within an agency, technology company, or financial services organization.
A background in the cryptocurrency industry is required.
Experience in the Philippines market and other markets such as the European Union, Australia, or Asia is required.
At least 2 years of experience managing a global cryptocurrency marketing team.
Ability to lead effectively in a high-pressure environment with a tough, practical, and flexible approach.

Responsibilities

Partner with the senior leadership team to define Coins' marketing strategy and build the company's image globally.
Lead international and local go-to-market and event activation efforts, and build a team to execute the marketing strategy to launch and drive Coins adoption at scale in target markets.
Lead global public relations and event operations, including agency management, channel management, key opinion leaders, budgeting, and industry partnership prioritization.
Manage the global community to drive user growth in collaboration with local teams.
Lead global digital marketing teams to improve profit and loss performance for search engine optimization, paid advertising, and related activities.
Define targets, drive alignment around them, and ensure individual team outputs and deliverables meet company goals.

Responsibilities

Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
Manage the global community to drive the user growth to work with the local teams.
Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

Requirements

8+ years of experience in marketing within an agency, tech company, or financial services organization.
Must to have crypto industry background.
Experienced in Philippines market, and others such as EU, AU, Asia.
2+ years in managing global crypto marketing team.
Tough, practical and flexible leader who can thrive in a very high-pressure environment.

About the Company

Coins.ph

Digital wallet, bill payments, crypto trading

Coins.ph is a digital wallet and financial services platform in the Philippines. It lets users pay bills (utilities, government services, telecom), buy mobile load, and trade cryptocurrencies like Bitcoin, Ethereum, and Bitcoin Cash. The service targets individuals who want an easy way to manage money and pay for services, as well as small businesses that need simple payment workflows. Transactions incur small fees, and Coins.ph earns through partnerships and rebates with service providers. A cardless ATM feature allows cash withdrawals without a physical card. The product is designed to be simple and accessible, aiming to make financial tasks fast and convenient. The company’s goal is to provide seamless, all-in-one financial services that expand access to digital money for Filipinos.

Company size: 201-500
Company stage: Series C
Total funding: $40.1M
Headquarters: Manila, Philippines
Founded: 2014

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