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Wonder

Multi-brand fast-casual dining with delivery

Associate – Regional Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBoston, MA, USA

About the Job

Requirements

  • Three to five years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.
  • Located in the Greater Boston area.
  • Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands.
  • Proven success building community partnerships that drive measurable business results.
  • Strong project management skills to manage multiple priorities and execute in a fast-paced environment.
  • Experience managing agencies, vendors, or brand ambassadors for local events and activations.
  • Ability to identify mutually beneficial partnership opportunities through negotiation.
  • Experience using reporting tools such as Looker and campaign performance data to inform strategic decisions.
  • Ability to work cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders.
  • Ability to take initiative and build new processes.
  • Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed.
  • Ability to lift up to 50 pounds and stand for extended periods during events and activations.

Responsibilities

  • Develop and execute local marketing plans identifying community events, strategic partnerships, and business development opportunities within the region in collaboration with the Regional Marketing Manager.
  • Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations to drive awareness and customer acquisition.
  • Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings, ensuring activations deliver a consistent brand experience.
  • Partner with Restaurant Operations teams to execute the local store marketing playbook and identify opportunities to drive traffic, sales, and repeat customers.
  • Support new store openings, regional marketing campaigns, and strategic brand partnerships.
  • Identify, negotiate, and secure local partnership opportunities aligned with business objectives and measurable impact.
  • Manage field marketing agencies, vendors, and brand ambassadors to execute local events and activations; train brand ambassadors to align with Wonder’s goals and objectives.
  • Own regional event calendars, marketing item inventories, and logistics to support efficient, on-brand events.
  • Manage local marketing budgets, track spending, and maximize return on investment across partnerships and activations.
  • Brief creative requests and coordinate the development of marketing assets for events, partnerships, and campaigns.
  • Execute and optimize local paid marketing campaigns, including Meta advertising, to support new store openings.
  • Track, analyze, and report marketing performance using Looker and other reporting dashboards, and recommend optimizations for future initiatives.
  • Share field best practices and insights to continuously improve Wonder’s local marketing strategy.

Desired Qualifications

  • Experience supporting new store openings or market launches.
  • Experience managing local paid media campaigns, including Meta advertising.
  • Experience managing local marketing budgets and measuring return on investment.

About the Company

Wonder

Multi-brand fast-casual dining with delivery

Wonder creates fast-fine, chef-driven dinners for delivery, pickup, or dine-in. It groups several restaurant concepts under one storefront, letting customers order from multiple menus in a single transaction. After starting as a curbside truck, it now runs physical fast-casual locations and, in 2024, acquired Blue Apron to leverage its meal-kit and DTC customer base. Its goal is to capture a large share of the at-home and fast-casual dining markets by offering premium, convenient meals through a streamlined delivery platform and diverse chef-driven menus.

Company size
1,001-5,000
Company stage
Series D
Total funding
$2.9B
Headquarters
New York City, New York
Founded
2018

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