Director Marketing

About the Team
The Regional Marketing team at Wizards of the Coast brings Magic: The Gathering to players around the world. Working closely with the Global Marketing, Commercial, Product and Studio teams, we turn global brand priorities into campaigns that resonate locally, grow our player communities and build lasting engagement with one of the world’s most iconic trading card games.

Job Overview
We’re seeking a strategic, player-focused Marketing Director to lead Magic: The Gathering marketing in Japan. You will own the marketing strategy and annual plans for the market and lead and develop a high-performing local team. You’ll partner with the Senior Director of Regional Marketing on priorities, resources and investment, and bring Japanese consumer insights into global decision-making so the brand grows in a way that is locally relevant and aligned with global goals.
The ideal candidate is a proven people leader with deep knowledge of the Japanese market and the TCG ecosystem. They can turn insights and performance data into clear plans and measurable results and are comfortable working across cultures in a global organization.

Location and Work Arrangement

This role is based at our Tokyo office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Lead the development and execution of the marketing strategy and annual plans to drive sustainable business, brand, and player growth in Japan.
• Lead, mentor, and develop a high-performing marketing team, building capabilities and supporting individual and team growth.
• Partner closely with the Senior Director of Regional Marketing to define regional marketing priorities, resource allocation, and investment strategy.
• Translate global marketing priorities into locally relevant strategies and integrated marketing plans in Japan.
• Establish clear marketing objectives and KPIs, monitor campaign and investment performance, and adjust strategies based on results and ROI.
• Build strong relationships with key agencies, partners, and industry stakeholders
• Use consumer insights, performance data, and market trends to identify growth opportunities and continuously optimize marketing strategy and execution.
• Navigate market dynamics, consumer behaviors, and cultural nuances to ensure locally relevant execution while maintaining alignment with global business and brand objectives.
• Collaborate with global marketing, commercial, product, studio/creative, and other cross-functional teams to successfully implement regional initiatives and campaigns.
• Champion Japan consumer perspectives within the global organization and ensure that local insights inform global decision-making.
• Identify emerging consumer, media, community, and entertainment trends in Japan, and translate them into opportunities for brand and business growth.

What You’ll Bring

• 10+ years of marketing experience, preferably within the gaming, entertainment, Trading Card Game (TCG), or consumer products industry.
• Demonstrated experience leading marketing strategy and teams in Japan.
• Outstanding people leadership, coaching, and team management skills, with experience leading teams across different cultures and backgrounds.
• Deep understanding of the Japanese market, consumer behaviour, and media and marketing landscape.
• Strong strategic thinking with the ability to translate strategy into actionable plans and measurable business outcomes.
• Proven experience managing marketing budgets, evaluating ROI, and optimizing investment based on performance.
• Excellent stakeholder management skills and experience working effectively within a global and matrixed organization.
• Fluent in both Japanese and English (business-level written and spoken), with the ability to communicate effectively with Japan-based teams and senior global stakeholders.
• Strong analytical, planning, and communication skills.
• Deep knowledge of the gaming or Trading Card Game ecosystem, including player communities, consumer behaviour, digital, social, influencer, community, and experiential marketing, is preferred.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Notice Regarding Hasbro’s use of AI in the Recruitment Process

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.

How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.

Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.

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