Creative Director - Writer

Who We Are Looking For

Passport Brand Design, is seeking a visionary Creative Director, Writer to lead brand storytelling and campaign concepting for a major North American client in the nicotine category. Reporting directly to the Executive Creative Director of Passport based in New York City, you will do more than write copy — you will architect the narrative soul of premium brands, translating high-level strategy into sophisticated, engaging, and culturally resonant creative work. While your foundation is rooted in copywriting, you bring a sharp visual sensibility and a deep strategic mindset to the table, allowing you to shape the entire brand experience. We are looking for a creative leader who understands the nuances of regulated categories, thrives in a highly collaborative, cross-office environment, and is driven to create work that leaves a lasting impact on both the brand and its audience.

What You'll Do

• Lead the conceptualization and execution of integrated campaigns, ensuring the brand's voice is sophisticated, consistent, and compelling across all touchpoints
• Drive creative excellence and strategic storytelling for a highly visible North American nicotine client, managing campaigns and adapting brand voice across a diverse portfolio of brands within the category
• Architect high-level brand narratives and storytelling frameworks specifically tailored to a large client in the nicotine category
• Partner closely with Art Directors, Strategists, and Account leadership to transform strategic insights into actionable, award-winning creative solutions
• Present creative concepts to senior client stakeholders with conviction, clarity, and a deep understanding of their business objectives
• Mentor, guide, and elevate the work of creative team members, fostering an environment of continuous learning and creative excellence
• Exercise keen judgment in refining and optimizing copy, ensuring every word serves a distinct purpose in driving the overall brand experience

Who You Are

• A strategic, clear, and curious problem-solver who excels at simplifying complex brand challenges into elegant, compelling narratives — seamlessly bridging the gap between copy, visual design, and overarching strategy
• An empathetic collaborator who builds deep trust with cross-functional teams and clients, always keeping the human experience and audience perspective at the center of your work
• A bold idea-driver who is comfortable navigating ambiguity, challenging the status quo, and championing brave, innovative storytelling that elevates the brand

What You'll Need

• Extensive professional experience in copywriting and creative direction, ideally with experience navigating regulated categories
• A robust portfolio demonstrating exceptional campaign concepting, brand storytelling, mastery of tone and voice, and a highly developed eye for visual execution
• Demonstrated experience leading creative teams and guiding projects from initial briefing through to final production
• Exceptional presentation skills, with the ability to articulate the "why" behind creative choices to both internal teams and external clients
• A high degree of adaptability and comfort with digital tools and modern marketing platforms
• French language skills are not mandatory but successful candidates must be comfortable presenting and liaising with clients in English

⚠️ Please note: This role involves dedicated work on an account within the nicotine and tobacco category. Candidates must be comfortable and willing to work on these brands.