Design Lead - Social

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

We're hiring a Design Lead, Social to shape how people discover Forbes Advisor through paid social and what happens after they click.

You'll design the full experience: the Meta ad or social creative, the landing page, and the quiz, comparison, assessment or partner experience that follows. You're a senior digital designer with strong product instincts and excellent visual craft. You can design an experience end to end, and you understand what makes something stop the scroll, communicate quickly and feel credible in-feed.

AI is already part of how you work. You use it to explore ideas, create visual directions, prototype interactions and get testable experiences in front of people quickly. Give you an ambiguous brief and you'll come back with several genuinely different creative and experience directions that can be tested before they require full engineering time.

You'll work closely with Paid Social, Growth, Product, Engineering and Data. This is a senior individual contributor role reporting to the Head of Design. You'll be based in a UK or US time zone with regular overlap with CST.

Responsibilities:

• Design full experiences from social. Create landing pages, listicles, comparison pages, quizzes, assessments, calculators and partner experiences for people arriving from paid social. Make them mobile first, quick to understand and built around one clear action.
• Concept the creative that leads there. Work with Paid Social and Demand Gen on social creative, bringing genuinely different visual and conceptual routes rather than variations of one idea.
• Connect the ad to the destination. Design the creative and post-click experience as one system, so the promise, message and visual language carry through.
• Work faster with AI. Use AI to explore ideas, prototype experiences and produce creative. Turn approaches that work into repeatable workflows the wider team can use.
• Design from what you learn. Work with Data and Paid Social to understand how experiences and creative perform, and use those learnings to shape the next iteration.
• Build reusable systems. Create components, page patterns and creative frameworks that make each new experiment faster without lowering quality.
• Raise the design bar. Mentor designers on visual craft, designing for paid traffic and AI-assisted workflows, and help set standards as the team grows.

Requirements:

• 8+ years in product, digital or experience design, with meaningful work in growth, acquisition or consumer experiences
• A strong portfolio showing end-to-end digital experiences and excellent visual design, including typography, hierarchy, composition, art direction, mobile design and conversion-focused work
• Experience designing for paid traffic, with examples of how performance or experimentation changed your design decisions.
• Working knowledge of demand generation and performance marketing, including funnels, CTR, CPL, CPA and creative testing
• Strong product and interaction design fundamentals, particularly for mobile and conversion-focused experiences
• A clear view on where AI improves the work and where it doesn't
• Confidence presenting work and explaining design decisions to marketing, product, engineering and data partners

Nice to haves:

• Paid social creative for Meta that ran, with an understanding of what you learned from the results
• Working knowledge of demand gen and performance metrics such as CTR, CPL, CPA and creative testing
• Experience building working prototypes with tools like Claude Code, Cursor or v0
• Experience with AI image or video tools such as Higgsfield, Runway, Midjourney or Krea
• Motion or short-form video using After Effects, Premiere, CapCut or similar
• Front-end familiarity with HTML, CSS, React or similar
• Lead gen, affiliate, financial services or comparison marketplace experience

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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