ADI Global Distribution
Security product distribution
Area Sales Manager
More locations: Exeter, UK | River Avon, United Kingdom
Regular face-to-face customer visits and travel across the Bristol, Cardiff and Exeter region are required.
About the job
- Proven experience in field sales, territory management or business-to-business account management.
- Experience within electronic security, electrical wholesale, audiovisual, fire, closed-circuit television or trade distribution.
- Strong communication, negotiation and relationship-building skills.
- A proactive, well-organised approach with the ability to manage the territory autonomously.
- Confidence working in a target-driven, customer-facing environment.
- A full United Kingdom driving licence and flexibility to travel across the Bristol, Cardiff and Exeter region.
- Manage, retain and grow revenue across a defined field sales territory covering Bristol, Cardiff and Exeter.
- Build long-term relationships with security installers, systems integrators, electrical contractors and trade partners.
- Act as the trusted advisor and primary point of contact for assigned customer accounts.
- Maintain regular face-to-face customer visits to drive satisfaction, loyalty and account growth.
- Identify, prospect and onboard new business-to-business customers.
- Win business from competitors by communicating the company’s value proposition, service model and product range.
- Increase share of wallet within existing accounts through consultative, solution-focused selling.
- Drive territory growth by uncovering new projects, installers and regional opportunities.
- Plan, lead and execute supplier-led and branch-supported sales campaigns.
- Convert campaign activity into qualified pipeline and measurable revenue growth.
- Maintain accurate opportunity tracking, forecasts and reporting via customer relationship management systems.
- Deliver performance against sales targets, key performance indicators and growth plans.
- Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events.
- Deliver product demonstrations and technical presentations to customers and prospective partners.
- Represent the company as a local expert in security, audiovisual and low-voltage technologies.
- Develop in-depth knowledge of product portfolios, solutions and services.
- Stay informed on market trends, competitor activity and emerging technologies.
- Participate in technical, sales and product training.
- Provide forecasting and demand insight to support Sales Inventory Operations Planning.
- Solid understanding of sales fundamentals, pipeline management and account development.
- Ability to influence customers and internal stakeholders at all levels.
- Strong commercial mindset, including pricing, margin and deal structuring.
- Confident negotiation, closing and customer engagement skills.
- Initiative, resilience and a solution-oriented approach.
About the company
ADI Global Distribution supplies security, audiovisual, networking, fire, access-control and other low-voltage products to professional dealers and installers. Its catalog brings together equipment from many manufacturers, supported by branches, e-commerce, logistics and technical product expertise. Integrators and contractors use ADI to source components for residential, commercial and industrial systems. The company operates as a business-to-business distributor rather than a consumer electronics retailer or the manufacturer of a single technology brand. Its workforce brings together technical specialists, client delivery teams and business operations.
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