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The Very Group

Online retail with flexible payments

Brand Marketing Manager

Brand & Creative MarketingPosted on Nov 9
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Experience delivering integrated, multi-channel marketing campaigns within fashion, retail, or another style-led environment.
  • A strong understanding of how brand, media, social, public relations, customer relationship management, and ecommerce work together to create effective customer journeys.
  • Experience briefing and managing creative, media, and production agencies.
  • A sharp eye for creative quality and confidence challenging and elevating campaign output.
  • Strong project management skills and the ability to balance multiple campaigns, deadlines, and stakeholders.
  • Commercial awareness and the ability to balance brand-building activity with measurable business outcomes.
  • Experience using customer insights, market trends, and performance data to shape campaigns and optimise results.
  • Experience communicating with and managing stakeholders across the business, influencing them and building strong relationships.

Responsibilities

  • Bring the Very brand to life through integrated campaigns that inspire customers, build consideration, and drive commercial results.
  • Turn customer insight, cultural trends, and trading priorities into full-funnel marketing campaigns across style-led categories.
  • Create coherent campaign stories for seasonal fashion launches, home campaigns, and retail moments such as Black Friday and Christmas across customer touchpoints.
  • Take campaigns from concept to execution in collaboration with creative, media, social, customer relationship management, and public relations teams, external agencies, and partner brands.
  • Shape creative briefs, support fashion shoots, oversee production, and analyse campaign results.
  • Work with brand, trading, and category teams to deliver integrated campaigns that drive awareness, consideration, and sales.
  • Partner with in-house creative, media, social, customer relationship management, public relations, and insights teams to develop insight-led, creatively ambitious, and commercially effective campaigns.

Desired Qualifications

  • Experience within a multi-brand retailer, marketplace, or fashion business.
  • An interest in emerging marketing technology, artificial intelligence tools, and new content creation approaches.

About the Company

The Very Group

Online retail with flexible payments

The Very Group is a digital retailer that runs a family of online brands serving more than 4.5 million customers. It sells a wide range of products—from fashion to electronics—through its online platforms and earns revenue from direct product sales plus its financial services. The core product is the online shopping experience, enhanced by flexible payment options that let customers pay over time. Unlike other e-commerce players that only sell goods, The Very Group integrates consumer credit and payments into its shopping journey, making purchases more affordable. The company emphasizes ongoing innovation and a strong focus on customer experience to improve its platforms and services. It also pursues social responsibility, including mentoring LGBTQ refugees and developing early talent into future leaders. Overall, its goal is to make a broad assortment of products easily accessible and affordable online while building a trusted brand and responsible business practices.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$165M
Headquarters
Liverpool, United Kingdom
Founded
2003

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