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Benefit Cosmetics

Global cosmetics brand providing makeup solutions

Brow & Beauty Expert

Part-TimeDeadline 10/6/27
No salary listed
Mid
London, UK
In Person
Personal Care & StylingEsthetics & Nail Care

About the job

Requirements
  • A minimum of 4 years of prior customer service experience in a retail or hospitality environment is required.
  • Flexible availability including weekends, late nights, Bank holidays, and holiday periods.
  • A passion for make-up and retail, with a focus on achieving sales targets.
  • A desire to provide a unique customer experience that drives customer loyalty and repeat business.
Responsibilities
  • Consistently achieve individual retail sales goals agreed upon with the counter manager by building customer connections and demonstrating products to drive sales and exceed targets.
  • Provide waxing, tinting, and tweezing services to support customer satisfaction, repeat appointments, and service customers.
  • Collaborate with team members to meet counter and business needs and contribute to sales success.
  • Support in-store, external, and charity events to promote products, engage customers, and boost sales.
  • Complete daily and weekly worksheets to track individual sales performance and assist with counter manager administration to optimize sales strategies.
  • Maintain a clean and hygienic counter and displays in accordance with brand standards.

About the company

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Benefit Cosmetics

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Website

Benefit Cosmetics makes and sells makeup and brow products. Its lineup includes famous items like Benetint, The POREfessional primer, Hoola bronzer, and BADgal BANG! mascara, as well as many brow products, sold in more than 60 countries through hundreds of boutiques and stores. The company works by offering cosmetic products and expert services from trained Brow & Beauty specialists to help customers achieve specific looks and feel confident. Unlike many brands, Benefit combines playful branding with a focus on brow mastery and a strong emphasis on employee well-being, social responsibility, and sustainability, while operating under the LVMH luxury group and maintaining a global network of experts and stores. The goal is to help people feel good through beauty by delivering practical, effective products and experiences, while driving positive change for women and girls through philanthropy and inclusive workplace practices.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

1976

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Simplify's Take

What believers are saying

  • Benefit’s new-arrivals page features POREfessional Concealer and Pocket Pal on September 24, 2026.
  • Pocket Pal launched in three shades, signaling strong merchandising depth for repeat fans.
  • Benefit’s DTC and social launches keep hero products visible without relying on retail shelves.

What critics are saying

  • Italy’s AGCM opened March 27, 2026 investigations into Benefit’s marketing to minors.
  • Regulators alleged micro-influencers pushed adult skincare to children, risking fines and mandated ad changes.
  • LVMH faces reputational spillover if cosmeticorexia scrutiny spreads beyond Italy into 2027.

What makes Benefit Cosmetics unique

  • Benetint Pocket Pal extends iconic Benetint into dual-ended tint-and-gloss, updated September 27, 2026.
  • POREfessional spans foundation, concealer, primer, and spray, creating a brows-to-base ecosystem.
  • Benefit pairs hero-product nostalgia with playful, portable formats across shade-rich, giftable lines.

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Benefits

  • Paid Vacation
  • Training Programs

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Cosmetic Executive Women
Oct 15th, 2026
Beauty's top headlines: October 15, 2026.

Beauty's top headlines: October 15, 2026. L'Occitane Enters The Skin Longevity Market; TikTok Shop Expects Beauty Sales To Surge This Holiday Season; AI-Generated Hunter And Rhode Concept Raises Brand Collaboration Questions; Dermalogica CEO To Step Down After A Decade In Leadership; Shelpful Launches PROVE IT Stickers To Help Users Build Better Habits Andrea Nagel Beauty News October 15, 2026 The beauty industry continues to evolve as brands explore new approaches to skincare, digital commerce, artificial intelligence, leadership and consumer wellness. These developments reflect changing consumer expectations and the growing role of innovation across the industry. L'Occitane is expanding into the growing skin longevity category with a new skincare approach built on 25 years of research into Immortelle, a flower known for its resilience and skincare benefits. The brand's Skin Longevity By Nature ritual features four steps designed to nourish skin, improve firmness and address visible signs of ageing. The routine includes existing Immortelle products alongside the new Divine Targeted Wrinkle Care treatment, which targets five areas, including forehead lines, crow's feet and smile lines. Formulated with Immortelle-derived ingredients, hyaluronic acid and peptides, the treatment aims to smooth skin and reduce the appearance of wrinkles over time. The collection will initially launch in Malaysia. (Cosmetics Business) TikTok Shop is preparing for a strong holiday season, with beauty sales expected to exceed last year's results as more brands invest in livestream shopping. Beauty and personal care sales on the platform reached nearly $993 million in the third quarter of 2026, according to Charm.io, despite growth slowing compared with earlier in the year. Livestreams, holiday gift sets, discovery kits and Korean beauty products are expected to drive purchases. Brands are increasingly using live sessions to demonstrate products, answer customer questions and introduce new launches. K-beauty continues to gain traction thanks to its rapid product innovation and creator partnerships, making TikTok Shop an increasingly important channel for beauty discovery and sales. (Beauty Independent) An AI-generated design featuring Hunter rain boots with a built-in Rhode lip gloss holder is drawing attention to the challenges of unofficial brand collaborations. The concept combines Hunter's signature footwear with the minimalist aesthetic of Hailey Bieber's beauty brand, Rhode, but neither company has confirmed an official partnership. While Rhode already sells a lip case designed to hold its products, there is no evidence connecting the brand to the boot design. The concept highlights how realistic AI-generated imagery can blur the line between creative ideas and actual product launches, creating potential concerns around intellectual property, brand reputation and consumer confusion as artificial intelligence becomes more common in fashion and beauty marketing. (Global Cosmetics News) Aurelian Lis will leave his role as global CEO of Dermalogica at the end of December 2026, following 10 years leading the professional skincare brand owned by Unilever. Tim Bunch, the company's North American general manager, will take over as interim business lead while Unilever searches for a permanent successor. During Lis's tenure, Dermalogica strengthened its position in the professional skincare market and continued expanding its retail presence. Recent initiatives include a partnership with John Lewis to introduce Pro Skin Clinic locations combining skincare treatments with product sales. Before joining Dermalogica in 2015, Lis held a leadership position at Benefit Cosmetics, where he served as general manager for the Americas. (The Industry Beauty) Shelpful has introduced PROVE IT, a new accountability tool designed to help people follow through on everyday tasks they often put off. The system combines a free iPhone app with NFC-enabled stickers that users place near activities such as taking medication, walking the dog, or getting out of bed. When a scheduled alert goes off, users must physically reach the sticker and tap it with their phone to silence the notification. The app offers different alert intensity levels and limited options to dismiss reminders when necessary. Created by the team behind Shelpful, PROVE IT aims to make building routines easier by turning digital reminders into actions. (PR Newswire) To read more about these stories, click the headlines below. MEMBERS ONLY: Members can click here to be considered for our bi-monthly Member Spotlight, where we highlight standout work, achievements, and contributions across the community. Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice.

En Route
Aug 21st, 2026
Just in! Be in the know fridays.

Just in! Be in the know fridays. A weekly round up of fashion, lifestyle and beauty news to keep you in the know. Beauty. Bali Body has announced the expansion of its bestselling self tan range with the launch of the highly anticipated Light Medium Self Tanning Mousse. Designed with first time and beginner tanners in mind, its lightweight, fast drying formula features Bali Body's Colour Guide Technology to support an even, streak free application, alongside Coconut Oil, Chamomile Extract, Pomegranate Extract and Coffee Seed Extract to leave skin feeling soft and hydrated as the colour develops. Florietta has just launched their new product, the new Blossom Boar Bristle Mini Hairbrush. Think of it as the Signature Brush with all the same benefits, but for on-the-go. Benefit Cosmetics has released their new POREfessional Concealer. A new 24-hour smoothing & blurring liquid concealer, bringing all the pore-blurring magic you know and love from The POREfessional family to your concealer routine! Clean Reserve has released their new fragrance, Sunkissed Papaya. A tropical, creamy and sensual fruity-floral mix, designed to feel like 'golden hour' wrapped around your skin, making an effortless addition to your beauty routine. Blending juicy papaya and bright citrus with creamy coconut, jasmine, vanilla and soft sandalwood, this fragrance embodies holiday energy in a bottle, transporting you straight to sun-soaked days. BYOMA have just launched their newest Blemish Range exclusively in-stores at Sephora. Designed to target breakouts without disrupting your delicate skin barrier, the six-product collection combines BYOMA's Clearamide Complex with Salicylic Acid to treat blemishes at every stage, cleaning the skin from blemishes whilst protecting it. Featuring every step of the skincare routine, from cleanser to toner, moisturiser and body wash, it's the total routine for anyone who struggles with acne-prone skin. The sweetest collab of the year is here. Cult-favourite skincare brand Vaseline have partnered up with FUNDAY to release three limited-edition body moisturisers, perfect for keeping your skin hydrated and soft, with just a hint of sugar. With three flavours to choose from, Strawberry & Cream Delight, Refreshing Peach and Caramel Indulgence, each scent is just as fulfilling as its sweet treat counterpart. Coming in at just $10 AUD, they're the accessible body treat that's perfect to layer into your daily routine. Available now in Woolworths stores and coming soon to Coles, you're gonna want to add this one to cart before it sells out, En-Route promise. Beauty lovers, RISE UP! TikTok Beauty Fest is coming to Sydney for one exclusive day this Saturday, August 29th. Only at the Hordern Pavillion, the event will welcome in over 6,000 beauty lovers for a day full of live masterclasses, interactive brand pop-ups and panel discussions exploring how #BeautyTok is shaping the beauty landscape. With three sessions, held from 10am-6pm and with panels held by TikTok creators Jillie Clark, Elle Ray and appearances from Tatenda Luna and Dom Skii, it's safe to say En-Route is in good hands for this one. Grab your tickets free of charge HERE.

Trend Hunter
Jul 2nd, 2026
Dual-Sided lip tints.

Dual-Sided lip tints. Benetint Pocket Pal Combines a Colorful Tint with a Clear Gloss Published Jul 2, 2026 Benefit Cosmetics' best-selling Benetint has earned a devoted following for good reason, and since portable lip stain pens emerged as a category favorite, it was a natural next step for Benefit to offer its beloved formula in an even more convenient, on-the-go format: the Benetint Pocket Pal dual-ended tint and glaze. This two-sided lip product makes it easy to enjoy the lasting, buildable qualities of Benetint in a super-portable format that saves space in pockets and purses by being equipped with its own gloss. Available in beloved shades like Benetint Original, Benetint Raspberry, and Benetint Dark Cherry, the dual-ended lip tint and clear gloss shares a pop of color and nourishment on the go, thanks to ingredients like glycerin and squalane for moisture, and plant-based oil and resin oil for shine. What makes this trend stand out. * Dual-ended Beauty - Hybrid applicators that combine color, gloss, care, or treatment benefits create compact formats for consumers seeking fewer products without sacrificing customizable looks. * Pocket-sized Cosmetics - Portable makeup designed for purses, pockets, and travel routines reflects growing demand for space-saving beauty solutions that fit spontaneous touch-up moments. * Tinted Care Formulas - Color cosmetics infused with moisturizing and shine-enhancing ingredients blur the line between makeup and skincare, opening room for everyday products with functional benefits. Sectors adopting this. * Cosmetics - The makeup sector benefits from multifunctional formats that extend bestselling formulas into more convenient, collectible, and usage-friendly product experiences. * Skincare - Ingredient-led beauty products with glycerin, squalane, and plant-derived oils signal opportunities for care-driven formulations within color-focused categories. * Retail - Compact dual-use products support impulse-friendly merchandising, travel-size assortments, and premium mini formats that appeal to consumers prioritizing convenience. 3.7 out of 10 10% Men 90% Women Top markets: North America GENERATION * Gen Alpha * Gen X * Gen Z (primary audience) * Millennial (primary audience) POPULARITY Popularity 11% Activity 0% Freshness 100%

Parent Herald
Mar 31st, 2026
Sephora and Benefit used young micro-influencers to push anti-aging products on kids, Italian regulators allege.

Sephora and Benefit used young micro-influencers to push anti-aging products on kids, Italian regulators allege. By Danielle Ong, Parent Herald Published: Mar 31 2026, 11:26 AM EDT Italy's competition authority has launched two investigations into LVMH-owned beauty brands Sephora and Benefit Cosmetics over allegations that the companies deployed young micro-influencers to promote adult skincare products, including anti-aging creams, to children as young as 10 years old. The Autorità Garante della Concorrenza e del Mercato (AGCM) announced on Friday, Mar. 27, that it is probing Benefit Cosmetics LLC, Sephora Italia S.r.L., and LVMH Profumi e Cosmetici Italia S.r.L. for what it described as "possible unfair commercial practices" tied to the marketing of adult cosmetics to minors. At the center of the probe is what AGCM called a "particularly insidious" marketing strategy, according to Beauty Packaging. The regulator said the brands appeared to use very young micro-influencers, content creators with followings in the thousands, to encourage children and adolescents to make compulsive purchases of face masks, serums, and anti-aging creams. Micro-influencers, typically defined as creators with fewer than 100,000 followers, are often viewed as more relatable by young audiences. "The investigations were opened over concerns that important information, such as warnings and precautions for cosmetics not intended for, or tested on, minors, may have been omitted or presented in a misleading manner," the AGCM said in its statement. The authority warned that frequent use of a wide range of such cosmetics by minors without proper awareness can be harmful to their health. On Thursday, Mar. 26, AGCM officers and Italy's financial police carried out inspections at the Italian offices of Sephora Italia, LVMH Profumi e Cosmetici Italia, and LVMH Italia as part of the inquiry. The regulator said these practices are fueling a growing problem known as "cosmeticorexia," a term used to describe an unhealthy obsession with skincare among young people, CNBC reported. A recent study published in the Journal of Dermatology and Therapy defined the condition as "a culturally reinforced fixation or obsession with attaining 'flawless' skin, potentially leading to excessive, inappropriate, or compulsive use of cosmetic products and procedures." Dermatologists have warned that such products can cause skin irritation, allergic reactions, and in some cases, lasting skin damage in children. The investigation comes amid the viral "Sephora Kids" trend on social media platforms like TikTok and Instagram, where children film themselves purchasing and showcasing skincare products under hashtags such as "Sephora kids haul" and "Sephora kids GRWM." Sephora has nearly 23 million Instagram followers and over 2 million on TikTok. In response, LVMH said it would "fully cooperate" with the investigation but declined to comment further on the ongoing inquiry. "All companies reaffirm their strict adherence to relevant Italian regulations," the company said in a statement. The teen personal care market is projected to grow by 6.6%, or an estimated $12.75 billion globally, between 2025 and 2030, as per Fast Company.

Media Prima
Mar 27th, 2026
Italy probes Sephora, LVMH for pushing cosmetic sales to minors.

Italy probes Sephora, LVMH for pushing cosmetic sales to minors. The companies are suspected of using micro-influencers to encourage compulsive cosmetic buying among vulnerable young people. Italian competition regulators said on Friday they have opened a probe into French luxury group LVMH and its Sephora and Benefit subsidiaries for promoting skin care products to minors. "The investigations were opened over concerns that important information - such as warnings and precautions for cosmetics not intended for, or tested on, minors - may have been omitted or presented in a misleading manner," the AGCM competition authority said in a statement. The companies are suspected of having "adopted a particularly insidious marketing strategy, involving very young micro-influencers who encourage the compulsive purchase of cosmetics among young people, a particularly vulnerable group". In a statement to AFP, the companies said they would "fully cooperate" with the authorities and "reaffirmed their strict compliance with the relevant Italian regulations". The AGCM said the products being pushed are mainly face masks, serums and anti-ageing creams. While not illegal to sell such products to under-age customers, the AGCM said "the frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health". Sephora and LVMH premises in Italy were raided on Thursday, according to the AGCM. The companies could face substantial fines. Stephanie Mallet, president of the French Society for Pediatric Dermatology, told AFP that the investigation was "important". "It's not normal to allow something that has no benefit for the child and can even be risky for profit," Mallet said. "When I hear people talking about 'skincare' and beauty routines for children, it makes me furious, because a child's skin doesn't need anything. It's neither too dry, nor too oily, nor too red, nor too wrinkled. It absolutely doesn't need anything other than washing with water and a gentle cleanser," she insisted. Stay current - Follow FMT on WhatsApp, Google news and Telegram