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Rippling has opened an AI Lab in Bengaluru, India, to develop core components of its AI platform. The lab, based at the company's Embassy Tech Village campus, focuses on infrastructure, evaluation frameworks, and platform capabilities supporting AI across Rippling's products. The AI Lab builds on Rippling's Employee Graph, a live model of identity and governance across organisations. This unified data model enables Rippling AI to handle complex processes like employee onboarding autonomously, applying tax rules and routing approvals within existing company controls. Rippling has grown to nearly 2,500 employees in India since establishing operations in 2017, with plans to expand further. The company is increasing its workspace to 170,000 square feet at Embassy Tech Village. The AI Lab is hiring for research, engineering, and leadership roles.

Deutsch wins Rippling's global media account as AI workforce platform expands. September 8, 2026 Advertising agency Deutsch has secured Rippling's global media account, taking responsibility for paid media strategy, planning and buying as the workforce management technology company seeks to strengthen its international brand. The appointment will also see Deutsch manage custom audience strategy and ongoing analytics while working with Rippling on integrated marketing campaigns. Convergence estimates the company's digital media spending at about $15 million. Rippling operates an artificial intelligence-powered workforce management platform that brings human resources, information technology, finance and payroll functions together within a single system. Discover more Try Operations Software Brandspur Brand News reports that the partnership comes as Rippling seeks to position itself as a global enterprise brand and expand awareness of its technology among businesses managing increasingly complex workforces. Work has already begun on a national video campaign expected to run across linear television, connected television and major sports programming. Rippling is also targeting international markets including the United Kingdom, Ireland and Singapore. Rippling Vice President of Growth Marketing Neel Murthy said the company selected Deutsch as it enters a new phase of growth and looks to communicate more clearly how its platform is changing workforce management in the artificial intelligence era. For Deutsch, the mandate extends beyond buying advertising space. The agency will be expected to use audience targeting, campaign distribution and performance analytics to support Rippling's efforts to build a more recognisable global brand. Deutsch Chief Media Officer Lauren Tetuan said the agency was joining Rippling at an important point in the technology company's development, with its work focused on accelerating growth and establishing a durable brand. The account adds Rippling to Deutsch's existing portfolio of brand relationships, which includes Taco Bell, Dr Pepper, Snapple and car-sharing marketplace Turo. The appointment also reflects the increasing importance of integrated media strategies for enterprise technology companies competing for customers across multiple international markets, particularly as artificial intelligence reshapes the way workplace software is developed and marketed. Discover more Take Economics Courses Source Heavy Machinery

Rippling to nearly triple Singapore office headcount. Fri, 28th Aug 2026 (Today) Rippling is expanding its Singapore operations and moving to a new office at OCBC Centre East. The workforce-management company plans to nearly triple its local office-based headcount. The move comes as the US$16.8 billion company responds to rising demand from Singapore-based businesses hiring across borders and building teams in multiple markets. Rippling, which combines HR, IT and finance tools in one system, is giving Singapore a larger role in its regional growth plans. The bigger office will bring together local staff and employees who were previously working remotely. The expansion follows a period of strong economic growth in Singapore, where technology investment and advanced manufacturing have supported demand for skilled workers. Official figures cited by Rippling showed the economy grew 5.7% year on year in the second quarter of 2026, while manufacturing rose 12.2% on AI-related demand for semiconductors and chipmaking equipment. That backdrop has tightened the labour market. Rippling pointed to 73,300 job vacancies in March, equal to 146 vacancies for every 100 unemployed people, while unemployment stood at 2% in May. Those conditions have pushed more businesses to look overseas for staff, especially in engineering, data, product and AI roles. Rippling says it is seeing growing demand from Singapore-headquartered groups expanding into the US, Europe and other Asia-Pacific markets. Hiring pressure For employers, international hiring can add layers of administrative and regulatory work, particularly when payroll, employment rules and internal systems differ across countries. Businesses often outgrow separate providers and tools as they scale, creating a more fragmented operating model. Rippling has also introduced an AI governance product for employers seeking greater oversight of staff use of AI tools. The system is designed to govern access to AI software, track usage and spending, and monitor AI agents in real time. Fiona Fergus linked the Singapore expansion to changes in both labour markets and business organisation. "Singapore's AI boom is not only a technology story - it's a talent story. The country is producing global businesses and attracting significant investment, but that growth is intensifying competition for specialist skills that are already in short supply. As businesses invest in AI and expand internationally, they're looking beyond their domestic markets to access the engineering, product and AI talent they need. But hiring globally can quickly create a patchwork of payroll providers, HR systems, employment rules and IT processes that make it harder to operate as one business. SecurityBrief is seeing more Singapore-headquartered companies build international teams from an earlier stage of growth. They want the flexibility to hire the best people wherever they are, while keeping workforce data, systems and operations connected. Its investment in Singapore reflects the strength of this market and its long-term commitment to helping businesses scale globally on a single platform," said Fergus, HR business partner, APAC, Rippling. Customer growth One customer cited by Rippling is Singapore start-up k-ID, which said it had expanded rapidly across several regions. Founded in 2023 with eight employees, the company has since made more than 60 full-time employee and employer-of-record hires across 12 countries in Asia-Pacific, North America and Europe. Jeff Wu described how that expansion shaped k-ID's approach to internal systems. "As SecurityBrief started hiring internationally, SecurityBrief needed infrastructure that could scale with SecurityBrief. SecurityBrief wanted an HR system SecurityBrief could still be running at 100, 200 or even 500 people, without having to rebuild everything. When someone joins k-ID, SecurityBrief want them to have the same employee experience no matter where they are in the world. But every country has different employment, payroll and benefits requirements, and that complexity adds up fast. Consolidating HR, IT and security systems with Rippling has helped SecurityBrief operationalise those processes so SecurityBrief stay compliant and consistent across markets, while reducing administrative overheads. SecurityBrief has tried to build k-ID with the company SecurityBrief want to become in mind, not just the company SecurityBrief is today. Rippling has been part of that, giving SecurityBrief the operational leverage to meet its ambitions in Singapore and beyond," said Wu, co-founder and chief safety and people officer, k-ID. Rippling's latest investment highlights how software groups serving employers are positioning Singapore as a regional base as companies grapple with cross-border hiring, tight labour supply and the internal controls needed as AI use spreads through the workplace.