Brand Activation Coordinator

We are Pierre Fabre Greece, an affiliate of Pierre Fabre Group . 

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group. 

Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries. Pierre Fabre Laboratories employs some 13,000 people worldwide. 

The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics (Avène, Ducray, A-Derma...), to consumer health care (family health care, oral care and natural health) and oncology.

Your mission

GENERAL RESPONSIBILITIES

DETAILED RESPONSIBILITIES

Content Management & Adaptation

• Coordinate, adapt, and manage all brand content (offline & online / paid & organic / retail online & offline) following BAM direction.
• Localize and format assets based on global activation kits and brand guidelines.
• Ensure correct delivery of final, compliant assets to all internal/external stakeholders (media, retail, commercial teams).
• Track asset versions, approvals, deadlines, and ensure full alignment across functions.

360° Campaign & Activation Support

• Support BAMs in the implementation of omnichannel marketing plans.
• Assist in preparing toolkits, presentations, and material adaptations for campaigns.
• Coordinate the upload, formatting, and preparation of digital content (web, social, CRM, retailer platforms).
• Ensure consistency of messages, claims, visuals, and product information across channels.

Agency & Supplier Coordination

• Support BAMs in preparing briefs for creative, media, and design agencies.
• Follow up on timelines, deliverables, and feedback rounds.
• Organize and maintain accurate documentation of assets, suppliers, and project status.

Operational & Administrative Support

• Support purchase orders (POs), invoice processing, and basic budget tracking under BAM supervision.
• Coordinate logistics for marketing materials (POS tools, samples, promotional items).
• Maintain structured archives of campaigns, content, approvals, and supplier documentation.

Digital & CRM Support

• Upload/update content on brand websites and retail/e‑retailer platforms.
• Prepare CRM assets, assist with segmentation files, and coordinate content routing with internal teams.
• Track CRM deployment timing and ensure consistency with campaign plans.

Retail & B2B2C Execution Support

• Prepare adapted tools for retail/point-of-sale based on BAM and RAM guidelines.
• Ensure the correct formatting and delivery of POS assets, banners, circulars, or promotional materials.
• Support the packaging of “master kits” for commercial or retail teams.

Reporting & Performance Tracking Support

• Assist in collecting and consolidating performance data (media, CRM, retail, campaign execution).
• Prepare simple dashboards and summaries for BAMs.
• Document campaign delivery status and help maintain updated trackers.

Market & Competitor Monitoring

• Conduct basic industry and competitor desk research.
• Compile simple competitive summaries and share with BAMs.

KEY COLLABORATIONS

• Brand Activation Managers (BAMs)
• Retail/Shopper Activation Managers (RAMs)
• Media Specialist
• Creative, design, and media agencies
• Sales & Commercial teams
• Operations, Logistics, Regulatory, QRVI
• Global & Regional content teams

KEY SKILLS

Education

• University degree in Marketing, Business Administration, Communications, or a related field.

Experience

• Internship or 0–2 years of experience in marketing, trade marketing, digital, or content coordination.
• FMCG, beauty, or dermo-cosmetics experience is an asset.

Languages

• English required; French is an advantage.

Computer Skills

• Strong proficiency in PowerPoint & Excel.
• Familiarity with CMS, CRM, and social media management tools is a plus.

Soft Skills

• Strong organizational skills and attention to detail.
• Ability to coordinate multiple stakeholders and deadlines.
• Proactive, collaborative, and eager to learn.
• Clear communication skills and teamwork mindset.

LEADERSHIP MODEL (Coordinator Level Alignment)

• COLLABORATE: Works seamlessly with cross-functional teams.
• ACT EFFICIENTLY: Ensures flawless execution and operational accuracy.
• IMPROVE EVERY DAY: Takes initiative to learn and build marketing abilities.
• BE CREATIVE: Contributes ideas to improve content adaptation and workflows.

• COMMIT TO THE VISION: Ensures consistency with brand identity and guidelines

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.