Implementation & Activation Director - Social

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

Step into a limitless career at WPP Media, where you will have the unique opportunity to shape the digital future of one of Australia's most iconic brands, all while being supported by an open, optimistic, and extraordinary agency culture!

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Spearhead Social Strategy: Take the wheel for NAB’s paid social presence, overseeing the seamless planning, flawless activation, and continuous optimisation of campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snap.
• Drive Real Business Outcomes: Move beyond just running ads to become a true catalyst for growth; your focus will be on directly impacting media ROI, acquiring customers efficiently, and generating tangible revenue for the client.
• Empower a Brilliant Team: Lead, coach, and nurture a dedicated team of three social specialists, fostering a safe, collaborative, and high-performing culture where everyone feels empowered to do their best work.
• Be the Trusted Consultant: Act as NAB’s ultimate digital confidant, proactively bringing them the latest platform updates, innovative opportunities, and expert counsel to keep them at the forefront of the digital landscape.
• Unearth "So What" Insights: Dive deep into platform data alongside wider performance directors, translating complex reporting into clear, actionable insights that guide proactive campaign improvements.

Ideal Skills and Experience

A curious, commercially astute leader who loves turning complex data into winning, big-picture strategies and gets genuine joy out of mentoring a team to achieve digital excellence will absolutely thrive here. We’re also looking for;

• Deep Digital Expertise: You bring 10+ years of agency experience to the table, showcasing a rich, proven background in paid digital media performance and masterful command over major social platforms.
• Proven Leadership: You are an empathetic, proactive coach who has successfully managed and mentored a team of at least two direct reports.
• Analytical Rigour: You possess a razor-sharp focus on the numbers that matter, effortlessly navigating performance metrics like Cost Per Acquisition (CPA) and Return on Investment (ROI).
• Exceptional Communicator: You have a brilliant knack for simplifying complex media concepts, allowing you to confidently present clear, evidence-led recommendations to senior client stakeholders.
• Holistic Media Mindset: While social is your bread and butter, you are a commercially astute thinker who understands exactly how social media synergises with broader channels like Programmatic and Search.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer 

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based in Melbourne, you will be working from our stunning new headquarters at 51 Flinders Lane - a brand-new, sustainably designed premium precinct featuring world-class end-of-trip facilities, a dedicated concierge, and a vibrant local culture.

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment 

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.  

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants. 

#LI-Promoted