Purple provides indoor location services for physical venues, helping clients in retail, hospitality, and transportation understand and improve the visitor experience. It offers a platform with guest WiFi, digital wayfinding, and location analytics that track how visitors move, analyze behavior, and enable targeted communications. Venues pay a subscription to access these tools, which are designed to boost revenue, cut costs, and improve visitor safety and accessibility. In short, Purple helps venues manage spaces and engage customers through location-based data and messaging, differentiating itself by delivering an integrated suite of indoor location tools tailored to venue management and customer engagement.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$30.1M
Headquarters
Oldham, United Kingdom
Founded
2012
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