ZeptoLab is a global mobile game developer and publisher that creates casual and midcore titles. Its games are designed around engaging puzzle and competitive gameplay and are monetized mainly through in-app purchases, ads, and partnerships. Flagship titles include Cut the Rope, which uses physics-based puzzle levels, and King of Thieves, a competitive, loot-based game; Om Nom, its popular character, extends the brand to merchandise and a YouTube cartoon series that has accumulated billions of views. The company differentiates itself by building strong, recognizable IP and by expanding into cross-media products (toys, clothing, cartoons) in addition to its core games, rather than relying solely on one game portfolio. ZeptoLab’s goal is to bring fun to players around the world and to grow its portfolio and brand through new games, media content, and partnerships.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Moscow, Russia
Founded
2010
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