Key Accounts Manager
Mars
Key Accounts Manager
Mars
Global confectionery, food, and petcare company
Job Description:
Job Purpose
The Key Account Manager contributes to reaching the growth objectives for the brand & is responsible for building the joint business plan, defining & tracking the key business metrics to deliver sales with the platform. The KAM is expected to develop relationships with both internal & external stakeholders to plan and execute the complete business operations supporting Key Accounts business. Additionally, the incumbent would also be responsible for all marketing Initiatives collaborating with CMM - Emerging Channel.
Job Responsibilities
• Developing the Sales and Marketing plans for Quick Commerce – Now & Minutes
• Responsible for delivering Primary & Secondary targets set for the year as per the phasing.
• Negotiation & Contract Management: Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals to ensure mutually beneficial agreements.
• Driving JBP (Join Business Plan) drawn up with the platform with the objective of driving share gain & volume growth
• To drive Forecast Accuracy at SKU level for all the service regions for the platform
• Maintaining Availability ( Now & Minutes ): OSA, Listed DS OSA & low Out of Stock
• Building Product Assortment at platform level (Now & Minutes) with an objective of driving premiumization & New to Brand portfolio.
• Develop & execute Marketing Activation Calendar in alignment with platform like Now/Minutes, & CMM (Customer Marketing)
• Responsible for driving Perfect Digital Store on platform as per the regional guidelines with the platform
• Control and efficiently deploy budget for brand building with the platform
• Work closely with all internal stakeholders (Finance, Marketing, and Supply chain) and ensure adherence to define
• Maintain Financial Hygiene with all customers working closely with S&F team viz; CN, Payment & NOC
• Data Analysis & Insights – Share category insights, consumer trends & competition strategy to support overall business.
Job Specifications/Qualifications
Education & Professional Qualifications
MBA or Equivalent Degree
Knowledge / Experience
Ecom/Qcom experience, someone who understands digital & retail media with be added advantage with minimum 3yrs of experience
Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.
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