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Advantage Solutions

Guides Rx-to-OTC brand transitions

Market Manager

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeCharlotte, NC, USA$70k - $75k

About the Job

Requirements

  • A bachelor's degree is required.
  • Two to four years of experience is required.
  • Experience in the alcohol or beverage industry is preferred.
  • Experience working in an agency, retail, consumer packaged goods, or consumer electronics environment is required.
  • The candidate must be able to work collaboratively in a fast-paced, results-driven environment and adapt to ambiguity and change.
  • The candidate must communicate effectively through various methods and tailor messages to the audience.
  • The candidate must work independently while managing multiple tasks and deadlines.
  • The candidate must have proven success executing and evaluating sampling programs.
  • The candidate must have experience recruiting, interviewing, and training Brand Ambassadors.
  • The candidate must have experience creating weekly schedules with specific execution parameters.
  • The candidate must have experience approving team events, recaps, and payroll systems.
  • Travel and driving are essential functions, with travel up to 50%.

Responsibilities

  • Staff, train, and motivate part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions in the assigned market.
  • Conduct final interviews and hire the Brand Ambassador team, manage their training and development, and ensure completion of reports and deliverables and overall performance against program goals and metrics.
  • Build client relationships and drive measurable activation results through effective activation execution.
  • Manage all aspects of the Brand Ambassador team, including recruitment, training, weekly event execution, and reporting.
  • Ensure Brand Ambassadors are equipped with the merchandise and materials needed to execute sampling events.
  • Travel regularly within the market for Brand Ambassador development, activation audits, and performance reviews.
  • Manage Brand Ambassador performance by providing direction, guidance, and support.
  • Develop employees for career advancement and succession planning.
  • Build professional, value-oriented relationships with key wholesaler and client field management teams.
  • Use reports and presentations to highlight program execution, performance against objectives, competitive intelligence, market initiatives, successes, losses, opportunities, and challenges.
  • Collaborate with support and agency operations teams on report development, event execution, financial control, and coverage model execution or revisions.
  • Conduct weekly conference calls with the district manager and local team to communicate program updates and strategic priorities.
  • Manage the budget for the assigned geographic area to maximize revenue and profit, and reduce workers' compensation claims by enforcing a safe work environment.
  • Maintain a consistent and highly visible presence in designated accounts within the assigned territory.
  • Provide tactical support for Brand Ambassador processes, daily business needs, and administration, and communicate daily or weekly with Brand Ambassadors through WhatsApp.
  • Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools, and resources.
  • Delegate work to indirect reports as needed and provide guidance, direction, and mentoring.
  • Perform additional responsibilities assigned by a supervisor or other manager related to the position or department.

Desired Qualifications

  • Experience in the alcohol or beverage industry.

About the Company

Advantage Solutions

Guides Rx-to-OTC brand transitions

Advantage Consumer Healthcare helps healthcare brands move products from prescription (Rx) to over-the-counter (OTC) in the U.S., providing strategic planning through to tactical execution. It uses Advantage Solutions’ resources to manage regulatory, pricing, packaging, retailer engagement, and in-store activation, with revenue from consulting fees and performance-based incentives tied to sales growth and brand equity gains. The leadership brings hands-on experience from manufacturing, retail, and sales services, plus access to the parent company’s assets and industry connections for targeted U.S. execution. The goal is to increase product availability on shelves, strengthen brand equity, and drive retail sales through a successful Rx-to-OTC transition.

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
Pittsburgh, PA
Founded
2011

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