Business Development Manager – Senior Care Solutions
About the job
- A minimum of ten years of sales experience working with healthcare institutions and senior care providers is required.
- Strong spoken and written English communication skills are required.
- Must be comfortable with cold outreach, including phone calls and in-person visits.
- Must have the ability to build trust quickly with interpersonal skills.
- Must be organized, responsive, and able to manage follow-up consistently.
- Must be able to work independently in a field-based role.
- Must have a valid driver’s license and reliable transportation.
- Must be comfortable traveling locally within the DFW area.
- Build and maintain target lists across senior care and healthcare-adjacent channels, including assisted living, memory care, skilled nursing facilities, rehab providers, home care agencies, home health agencies, durable medical equipment companies, and other senior-focused referral channels.
- Conduct outreach through cold calls, emails, walk-in visits, and follow-up meetings.
- Introduce partner products and services to prospective channels and identify early-stage business opportunities.
- Conduct discovery conversations to understand customer needs, current practices, and adoption barriers.
- Help identify pilot opportunities and support early business development efforts.
- Track and report field feedback, including response rate, meeting rate, effective messaging, common objections, and potential referral opportunities.
- Maintain organized outreach records, contact lists, and pipeline updates.
- Work closely with the CEO on priority accounts, opportunity strategy, and follow-up actions.
- Support light market research and partnership development activities as needed.
- Learn the basics of partner products and their value proposition during the first 90 days.
- Build and maintain a target list of senior care channels in the DFW market during the first 90 days.
- Conduct calls, emails, and selected in-person visits during the first 90 days.
- Track activity metrics such as outreach volume, response rate, and meeting rate during the first 90 days.
- Report market feedback to the CEO, including effective messaging and common objections, during the first 90 days.
- Help identify referral opportunities and support early partnership development during the first 90 days.
- Experience in senior living, home health, home care, rehab, durable medical equipment, healthcare partnerships, or business-to-business field sales.
- Familiarity with senior care or healthcare-adjacent markets.
- Experience in business development, account management, outreach, or community partnerships.
- Basic spreadsheet and customer relationship management skills.
- Proven experience obtaining Medicare Advantage coverage or approval for durable medical equipment products, including direct involvement in approval, reimbursement, or coverage processes; candidates should be prepared to describe the products they have worked with.
- Demonstrated experience negotiating with health plans, payers, and Managed Care Organizations and securing enterprise-level, network-wide, or comprehensive agreements for healthcare, senior care, or medical products and services.
About the company
TruBlue Home Service Ally provides total home care services by coordinating a single point of contact for a wide range of household needs. What they do: They manage and perform maintenance, repairs, and ongoing care for homes and rental properties. How it works: A TruBlue House Care Manager coordinates a customized set of services—such as maid services, handyman repairs, regular maintenance, household chores, yard work, emergency repairs, and seasonal projects—so customers pay only for the services they need. How they differ from competitors: They emphasize convenience with one company and one call for a broad scope of house care, offering personalized service plans and bundled options to avoid dealing with multiple vendors, often at an affordable, customizable price. What their goal is: To give busy families and aging communities more free time by handling the full range of home upkeep, allowing customers to focus on what they love at home.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Blue Ash, Ohio
Founded
2011
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Simplify's Take
What believers are saying
- 2026 revenues rose 18.6% after 2024's 15.5% increase, proving momentum.
- New openings in South Miami, Glen Ellyn, Newton-Wellesley, and Birmingham expanded 2026 footprint.
- Home-safety demand stays strong as TruBlue keeps winning senior-modification partnerships and referrals.
What critics are saying
- The 2026 FDD shows a 5.0% closure rate, signaling weak unit durability.
- TruBlue missed Entrepreneur's 2026 Franchise 500, weakening brand visibility versus rivals.
- Labor scarcity and technician turnover threaten service quality, and one bad local operator kills referrals.
What makes TruBlue Home Service Ally unique
- TruBlue's 2026 FDD pairs handyman work with aging-in-place modifications and subscriptions.
- The 2026 system spans 135 outlets across 34 states, showing national franchise scale.
- Its low $70,050-$96,400 entry cost broadens franchisee recruiting versus higher-capex home services.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Work Hours
- Training Programs
- Professional Development Budget