M

Mistplay

Loyalty platform rewarding mobile game play

Tax Manager

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Bachelor's
Montreal, QC, Canada
HybridHybrid model requires 2 days/week in office; Toronto and Montreal are listed office locations.
AccountingTax Accounting

About the job

Requirements
  • A CPA designation or equivalent advanced degree in taxation or accounting is required.
  • Significant experience managing Canadian and cross-border corporate tax compliance, including CRA and Revenu Québec audits and SR&ED/C3i incentive programs.
  • Deep understanding of international transfer pricing rules, permanent establishment risk, and multi-state United States tax nexus tracking.
  • Familiarity with equity compensation tax implications, including 409A valuations and global stock option withholding.
  • Proven experience managing and collaborating effectively with top-tier external tax advisors and legal counsel.
  • French language proficiency is required, particularly for effective communication with Revenu Québec.
Responsibilities
  • Lead audit defense strategies for Canada Revenue Agency and Revenu Québec audits, defending loyalty program provisions, corporate income tax, and sales tax reassessments in partnership with Legal and Finance.
  • Maintain the centralized tax compliance calendar and audit defense tracker, managing statutory notices, appeal processes, and reassessment limits for statute-barred years.
  • Drive transfer pricing strategy and finalize intercompany agreements to mitigate permanent establishment risk across jurisdictions including Italy, Japan, and Ontario, while overseeing annual transfer pricing documentation.
  • Lead international contract migration strategies, transitioning publisher and advertiser agreements between Mistplay entities to align with the company's global tax structure.
  • Oversee cross-border tax compliance, including United States state and federal filing exposure, multi-state payroll, sales tax nexus tracking, and shadow payroll mechanisms for employees in Italy, Cyprus, and across the United States/Canada border.
  • Manage employment tax obligations, including the Ontario Employer Health Tax and Canadian stock option exercise withholdings.
  • Spearhead the preparation and submission of Mistplay's tax incentive claims, including federal and provincial SR&ED, the Québec C3i credit, and IRAP compliance, in partnership with external tax advisors.
  • Prepare and file monthly sales tax returns, and manage the filing of annual corporate income tax returns.

About the company

Mistplay runs a loyalty platform for mobile gamers. It helps casual gamers discover new games and stay engaged by earning Units—points earned simply by playing games—that can be redeemed for rewards such as gift cards. The app also features weekly contests, leaderboards, and in-app social tools so users can see friends’ activity and chat with each other. Revenue comes from partnerships with game developers who pay to feature their games and advertisers who reach the audience through in-app ads and promotions. Unlike other mobile-gaming apps that only show ads or pure discovery, Mistplay combines personalized game discovery with a robust rewards system and social features to motivate ongoing play. The goal is to keep users engaged and returning to the platform by rewarding continued gaming and connecting players with developers and advertisers.

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

Montreal, Canada

Founded

2016

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Simplify's Take

What believers are saying

  • Mistplay launched Audience Network on May 14, 2026, expanding reach beyond owned inventory.
  • Sinclair Oil adopted LoyaltyPlay by August 20, 2026, proving cross-industry enterprise traction.
  • Colin Roussil joined as CFO on September 8, 2026, signaling scale-up discipline.

What critics are saying

  • Hopkins v. Mistplay Inc. filed February 24, 2026, threatens privacy damages and discovery costs.
  • Privacy policies emphasize consent, data sharing, and five-year retention, inviting scrutiny under BIPA-like theories.
  • Rewarded advertising depends on partner economics; ad-budget cuts or churn would weaken the core marketplace.

What makes Mistplay unique

  • Mistplay's 40M-user rewarded network spans consumer apps across North America, Europe, and Asia.
  • LoyaltyPlay links gameplay rewards to publisher currency, bridging app engagement and commerce.
  • 2026 acquisitions of Connected Rewards and MyChips unify gaming, retail, and rewarded advertising.

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Benefits

  • Company Social Events
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-4%

1 year growth

-6%

2 year growth

-8%
PR Newswire
Sep 8th, 2026
Mistplay appoints Colin Roussil as CFO following Liftoff's $5.4B public listing

Mistplay has appointed Colin Roussil as chief financial officer, effective 1 September. Roussil brings a decade of experience in gaming and ad tech, most recently serving at Liftoff Mobile, where he helped lead the company through General Atlantic's investment in May 2025 at a $4.3 billion valuation and prepared for its summer public listing at $5.4 billion. At Liftoff, Roussil spent over four years as senior vice president of strategic finance, managing company-wide financial and operational initiatives. Previously, he held senior finance leadership roles at Activision Blizzard for six years, including vice president of corporate FP&A. Roussil will oversee Mistplay's finance function as the Montreal-based company scales its rewarded advertising and monetisation solutions for mobile game and app publishers.

Mobidictum
May 15th, 2026
Mistplay launches Audience Network following strategic acquisitions.

Mistplay launches Audience Network following strategic acquisitions. Mistplay has launched the Mistplay Audience Network, designed to expand the scale and reach of rewarded advertising across the mobile ecosystem. The launch follows Mistplay's recent acquisitions of Connected Rewards(TM), formerly part of Mobivity, and MyChips from MAF. Both are now integrated into the company's LoyaltyPlay platform, creating a unified offering that gives gaming advertisers access to new and incremental audiences across a global network of apps. Rewarded advertising has continued to grow as publishers look for stronger engagement and monetization models. With the Mistplay Audience Network, the company combines its owned-and-operated inventory with supply from Connected Rewards(TM) and MyChips, extending reach to tens of millions of monthly active users across consumer app categories including finance, shopping, fuel, convenience, and restaurants. The network is designed to support both publishers and brands through LoyaltyPlay, allowing publishers to integrate rewarded gameplay and in-app activities into existing experiences. The system enables users to earn real-world rewards while supporting deeper engagement, retention, and lifetime value. "We've spent the last decade building Mistplay with a clear intention: to create a rewarded ecosystem that works for everyone. This isn't about following a trend, it's about applying years of insight from advertisers and partners to build something more scalable, more effective, and more balanced. Bringing these all together allows us to deliver stronger outcomes across the platform." Aaron Thandi, CCO of Mistplay, described the launch as part of a longer-term strategy for the company. "This wasn't two deals. It was two pieces of a strategy we've been building toward for years. We've taken a patient, deliberate approach. From launching LoyaltyPlay to acquiring Connected Rewards(TM) and MyChips, each step has been focused on expanding what rewarded advertising can do. The Mistplay Audience Network is the result, a unified system built for scale and simpler advertiser access." The combined network spans North America, Europe, and Asia. Mistplay will officially debut the Mistplay Audience Network at MAU Vegas 2026, taking place between May 19-21.

PR Newswire
May 4th, 2026
Mistplay acquires MAF's MyChips to expand global rewarded advertising network

Mistplay, a play-and-earn rewards platform for mobile gamers, has acquired MyChips SRL, a subsidiary of MAF, to expand its global rewarded advertising network. Financial terms were not disclosed. MyChips operates across hundreds of apps in North America, APAC and Europe, providing advertisers access to new audiences. The platform will integrate into Mistplay's LoyaltyPlay network, expanding rewarded experiences and delivering high-intent users to advertisers. Founded in 2016, MAF pioneered playtime rewards on iOS and claims to deliver up to 20% higher eCPMs than traditional methods. The MyChips platform remains operational, with teams across Europe and APAC joining Mistplay. Montreal-based Mistplay was founded in 2015 and uses AI to drive growth and engagement through its play-and-earn model.

PR Newswire
Mar 30th, 2026
Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform

/PRNewswire/ - Mistplay today announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the...

Steel Media Ltd
Jan 27th, 2026
Mistplay acquires Mobivity's Connected Rewards to bridge mobile gaming with real-world loyalty

Mistplay has agreed to acquire Mobivity's Connected Rewards platform and related assets, with the deal expected to close in early Q1 2026. The acquisition will expand Mistplay's LoyaltyPlay business by integrating real-world brand offers into mobile gaming experiences. Connected Rewards links mobile engagement with offline purchasing moments, whilst LoyaltyPlay remains the main rewards hub for monetisation. Together, the platforms aim to create an omnichannel toolkit spanning digital and real-world engagement, enabling brands to combine gaming rewards with physical retail incentives. Mistplay plans to expand its rewards and engagement solutions beyond gaming into sectors including fintech and e-commerce. CEO Tricia Han said the acquisition will help brands build loyalty across multiple customer touchpoints, from in-app experiences to real-world interactions.