Vice President of Growth Marketing

Location: This position is remote within the US, but requires travel up to 15% of the time.

Role Summary

The Vice President of Growth Marketing will be a key executive leader responsible for driving predictable, sustainable, and high-velocity revenue growth as our organization scales toward $100M+ ARR and beyond. Holding full-funnel commercial alignment across the buyer and customer lifecycle, this leader will architect and execute strategies that drive both land (net-new customer acquisition and new ARR bookings) and expand (pipeline for account expansion, cross-sell/upsell, and Net Retention Rate / NRR). You will directly lead and align core growth functions, including Demand Generation, Performance Marketing, Lifecycle/ABM, and Customer Marketing. 

In the midst of rapid technological evolution, this executive will champion AI-enabled digital transformation across our go-to-market (GTM) engine. You will re-architect acquisition, expansion, and pipeline generation strategies by embedding advanced AI technologies, predictive intent modeling, automated workflows, and agentic systems into the growth stack—significantly increasing GTM velocity, conversion efficiency, and operational leverage.   

Directly supervising the global growth marketing organization, you will lead with an operational rigor that elevates our market position. You will step into a high-growth environment scaling past our next major commercial milestones, leading teams that partner with hundreds of the world's most recognizable brands to drive massive global adoption. As an executive leader, you will partner seamlessly with your executive peers in Sales, Customer Experience and Revenue Operations to define and execute a cohesive, unified go-to-market vision and drive cross-functional revenue alignment.

Role Specific Job Duties:

• Full-Funnel Land & Expand Growth Strategy: Architect and execute an omnichannel growth strategy that scales qualified pipeline and predictable revenue across both net-new logos (land / new ARR) and customer expansion (expand / NRR) to support growth to $100M+ ARR.
• Commercial Retention & Expansion Ownership: Partner closely with Customer Success and Sales leadership to drive expansion pipeline, account penetration, upsell/cross-sell initiatives, and customer advocacy programs that directly accelerate Net Retention Rate (NRR) and Customer Lifetime Value (LTV).
• AI Transformation & Operational Leverage: Audit, design, and deploy enterprise-grade AI technologies, predictive analytics, and automated workflows across the growth engine (e.g., automated personalization, dynamic ABM orchestration, AI content scaling, predictive churn/intent signaling, and agentic workflows) to dramatically amplify team productivity and pipeline velocity.
• Integrated Growth Leadership: Directly lead, mentor, and align high-performing growth marketing disciplines—including Demand Generation, Digital & Performance Marketing, Account-Based Marketing (ABM), Lifecycle Marketing, and Customer Marketing.
• Enterprise ABM & Account Penetration: Build and scale data-driven Account-Based Marketing programs targeting key enterprise prospects and high-potential existing customer accounts, coordinating closely with Sales and Customer Success on joint land-and-expand plays.
• Data, Analytics & Commercial Attribution: Build and manage a robust, real-time attribution and reporting infrastructure providing deep visibility into Customer Acquisition Cost (CAC), payback periods, pipeline conversion rates, expansion velocity, and contribution to both new ARR and NRR.
• Cross-Functional Executive Alignment: Collaborate closely with Sales, Customer Success, Product Marketing, and RevOps leadership to establish tight handoffs, shared pipeline accountability, cohesive messaging, and friction-free transitions from initial acquisition to long-term expansion.
• Budget Optimization & Resource Allocation: Direct marketing spend allocation across paid media, automated technology platforms, agency partners, and headcount to maximize return on investment (ROI) and maintain best-in-class unit economics.
• Team & Performance Management: Establish and sustain a high-performance culture of rapid experimentation, continuous learning, and rigorous analytical execution, recruiting top-tier talent and actively developing team members' domain, commercial, and AI capabilities.

Required Skills / Experience:

• Enterprise Track Record of Scaling: 10+ years of progressive B2B demand generation, growth marketing, or revenue leadership experience, with proven success scaling a SaaS platform through $50-100M+ ARR.
• Global Enterprise Scope (US & EMEA): Proven experience leading global marketing strategy to support distributed US and EMEA enterprise sales teams, including managing and empowering dedicated in-region marketing talent to drive localized demand, event execution, and pipeline growth.
• Vertical/Sector Expertise: Experience successfully selling into enterprise verticals, including Retail, AI/Tech, Travel, Consumer Services, and Hospitality.
• Proven Land & Expand Commercial Impact: Demonstrated success driving measurable revenue impact across both sides of the business: owning pipeline for net-new logo acquisition as well as customer marketing programs that measurably lift NRR, LTV, and expansion bookings.
• AI Transformation Leadership: Demonstrated expertise and hands-on vision integrating modern AI tools, agentic automation, and predictive data workflows into the GTM and marketing tech stack (e.g., Salesforce, Marketo, Gong, 6sense, Claude and other generative AI platforms, and predictive intelligence engines) to drive step-function gains in team leverage.
• Full-Lifecycle & ABM Mastery: Deep expertise spanning enterprise demand generation, account-based marketing (ABM), lifecycle nurture journeys, and post-sale customer marketing/advocacy.
• Quantitative & Analytical Rigor: Deeply analytical, metrics-driven operator accustomed to partnering on revenue targets, CAC/LTV payback efficiency, expansion economics, and predictable pipeline forecasting.
• Executive Cross-Functional Alignment: Proven ability to build trusted, highly aligned working relationships with executive peers across Sales, Customer Success, RevOps, and Product to orchestrate seamless customer journeys.
• Leadership & Talent Development: Proven experience building, retaining, and coaching high-performing, multi-disciplinary marketing teams with a focus on operational excellence, data literacy, and continuous AI skill building.
• Strategic Vision & Tactical Execution: Ability to balance high-level executive growth strategy with roll-up-your-sleeves tactical agility in a fast-paced, high-growth environment.
• AI-Enabled Marketing Leadership: Proven ability to lead marketing teams through AI and agentic transformation, establishing operational cadence and behavioral norms that leverage advanced tooling to maximize seller productivity, pipeline velocity, and demand for SheerID solutions.
• Organizational Change Management: Proven track record of guiding distributed marketing organizations through rapid commercial scaling, go-to-market model evolution, and operational restructuring while maintaining strong pipeline predictability.

SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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