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Jacobs Douwe Egberts

Coffee and tea brand manufacturer

Marketing Manager Coffee Systems DACH

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBremen, GermanyNo salary listed

About the Job

Requirements

  • More than 10 years of experience in marketing FMCG, consumer goods, or comparable brands, with demonstrated responsibility for significant brands and business portfolios.
  • Extensive brand-building experience, including brand strategy, consumer understanding, portfolio management, integrated communications, and long-term brand value development.
  • Proven leadership experience successfully leading, supporting, and developing high-performing teams.
  • Strong commercial understanding and the ability to translate brand strategies into business growth, profitability, and value for partners.
  • Experience working closely with sales, shopper marketing, revenue growth management, e-commerce, and customer-focused teams.
  • Experience building and managing strategic partnerships, alliances, or joint business plans with external partners or key customers.
  • Experience developing and implementing integrated marketing programs across digital channels, social media, influencer marketing, e-commerce, retail media, and shopper activation.
  • Strong stakeholder management and influencing skills within complex matrix organizations.
  • Experience working with international or global teams.
  • Fluent spoken and written German and English are required.

Responsibilities

  • Own the DACH growth strategy for Senseo and Tassimo.
  • Strengthen brand value, reach, and customer loyalty.
  • Translate insights into sustainable growth initiatives.
  • Serve as the central marketing contact for Bosch and Versuni.
  • Develop joint growth and activation plans.
  • Manage co-marketing and collaboration projects.
  • Implement the marketing strategy to drive profitable growth.
  • Own revenue, market share, and performance.
  • Identify new growth opportunities in retail and e-commerce.
  • Lead integrated marketing and activation initiatives.
  • Develop seamless customer journeys.
  • Optimize brand communications with internal and external partners.
  • Represent DACH market requirements globally.
  • Implement global strategies locally.
  • Work closely with international stakeholders and teams.

About the Company

Jacobs Douwe Egberts

Coffee and tea brand manufacturer

Jacobs Douwe Egberts is a global coffee and tea brand manufacturer. Consumer brands are supported by roasting and manufacturing sites, supply chains, research, commercial teams, and local market operations. It develops, sources, produces, markets, and distributes beverage products through retail, away-from-home, and ecommerce channels. The profile reflects JDE Peet's operating company and brands without treating every retail partner as part of the employer. Roles span production, quality, procurement, engineering, marketing, sales, finance, technology, and distribution.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Amsterdam, Netherlands
Founded
1753

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