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CXG

Advises luxury brands on retail customer experience

Director – Luxury Market Intelligence & Insights

Content Design & StrategyConfirmed live in the last 24 hours
Full-timeRemote in FranceNo salary listedRemote

About the Job

Requirements

  • Proven experience developing thought leadership, editorial content or insight-led communications in a consulting, research, customer experience, retail or luxury environment.
  • Excellent English writing and editing skills, with a portfolio demonstrating personally written, original, well-argued, evidence-led articles or publications.
  • Strong oral communication and presentation skills, with the confidence to represent CXG as a speaker at conferences, panels and client events.
  • Proven ability to build relationships and influence senior stakeholders across functions and regions without direct authority.
  • An established network or demonstrated ability to build partnerships with media, conference organisers, academic institutions or industry bodies.
  • Comfort working with quantitative data and research methods, and the ability to translate data into clear, credible narratives and visualisations.
  • Ability to define and track content performance indicators and use them to refine editorial priorities.
  • Strong research and analytical skills, including assessing sources critically, connecting market signals and forming a clear point of view rather than simply summarising trends.
  • Familiarity with AI-assisted research and content tools, used with appropriate rigour.
  • Sound knowledge of luxury, retail and customer experience, and curiosity about how these sectors are evolving across markets.
  • Ability to interview senior experts, challenge ideas constructively and turn specialist knowledge into accessible, credible content.
  • Comfort working independently in a remote setting, managing an editorial roadmap and delivering finished work without a large production team.
  • Experience managing or coaching at least one team member.

Responsibilities

  • Lead CXG's Thought Leadership and Market Intelligence functions, defining topics for the company's point of view and turning proprietary data, expertise and market knowledge into original external content.
  • Research, analyse, write and produce content personally while mobilising expertise and data from across the business; ensure publications present a distinctive CXG perspective supported by credible evidence.
  • Define the thought leadership strategy and roadmap, including priority themes, target audiences, formats and a realistic publication calendar.
  • Drive and coordinate content creation across Practices, Solutions and Regions.
  • Scan for trends and timely topics, ensure CXG has a voice and perspective, and regularly comment on relevant subjects.
  • Identify and collect proposed topics from stakeholders, prioritise them and incorporate them into the thought leadership roadmap.
  • Use market intelligence, proprietary data, internal expertise and client-facing insights to identify emerging topics, develop a clear CXG point of view and determine where CXG can credibly contribute to industry conversations.
  • Research, interview internal experts, write and edit articles, perspectives and other thought leadership content; challenge generic claims and ensure each piece advances a clear argument supported by credible evidence.
  • Ensure analysis is methodologically sound, appropriately contextualised and presented without compromising client confidentiality.
  • Develop topics connecting expertise across Practices and Regions while reflecting relevant market differences.
  • Ensure relevant thought leadership pieces are disseminated periodically.
  • Work with Marketing on publication, distribution and promotion while retaining ownership of editorial strategy, substance, quality and consistency; use channels relevant to each market to maximise impact.
  • Track reach, engagement, qualitative response and relevant business enquiries influenced by published content, and use findings to refine the roadmap.
  • Shape and host or contribute to CXG's podcast, The Luxury Edit; work with internal experts and guests on topics, prepare interviews and turn conversations into useful content.
  • Develop content and key messages for CXG-hosted events and external conferences, panels and talks; speak for CXG where appropriate, prepare other speakers and turn the company's point of view into presentations and discussion topics.
  • Test new thought leadership formats, including interactive reports, data visualisations, short-form video, newsletters and social-first content, to broaden reach and engage audiences.
  • Build collaborations with conferences, specialised industry magazines and universities, such as content partnerships, guest articles, co-branded publications, joint research, guest lectures and speaking slots.
  • Keep abreast of market and competitive developments and communicate relevant findings across CXG.
  • Translate market and competitive findings into implications for CXG's strategic priorities, client conversations, commercial opportunities and external thought leadership.
  • Contribute market intelligence, evidence and CXG perspectives to priority proposals and client deliverables, working with Practices, Solutions and Regions to strengthen their quality and relevance.
  • Manage and develop the Market Intelligence team member, set clear priorities and review the quality and usefulness of their work.
  • Develop and continuously update a list of CXG competitors.
  • Research competitor performance, including revenues and market share where reliable information is available.
  • Identify and assess the impact of new competitors' offerings.
  • Review competitors' thought leadership, influence and presence.
  • Identify gaps in conversations led by competitors and opportunities for CXG to establish a distinct position.
  • Research and review client developments, including new strategies, product or service launches, restructurings, mergers and acquisitions, and key managerial appointments.
  • Track public financial announcements, including quarterly and annual earnings.
  • Monitor developments in luxury, retail, customer experience and adjacent sectors; distinguish lasting shifts from short-lived topics and explain their implications for CXG and its clients.
  • Publish the weekly This Week in Luxury news brief and issue timely flash updates when significant developments require immediate attention, such as financial announcements, major transactions or leadership changes.
  • Synthesise research and findings into concise, actionable outputs for relevant internal stakeholders and feed findings into the Thought Leadership roadmap.
  • Bring relevant market signals to Practices, Regions and leadership early enough to inform decisions, client conversations and potential cross-practice opportunities.
  • Disseminate new thought leadership across CXG and equip Practices, Regions and client-facing teams with key messages and supporting materials for client conversations and commercial activities.

Desired Qualifications

  • Additional languages, such as French or Mandarin.
  • Examples of work turning proprietary research, data or specialist expertise into a distinctive point of view, if available.
  • Confidence preparing and hosting interviews or podcasts.

About the Company

CXG

Advises luxury brands on retail customer experience

CXG advises premium and luxury brands on how customers experience their shops and digital services, then designs changes to improve retail performance. Its work spans research into buying habits, customer service measurement and consulting on store operations, alongside training for managers and sales teams. Brands hire CXG to map customer journeys, identify gaps between their service promises and actual results, and put changes into practice through tailored consulting and learning programs. The firm combines its own specialists with independent evaluators and learning consultants to carry out client projects. Founded in 2006, CXG is headquartered in Dubai, United Arab Emirates.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Dubai - United Arab Emirates, United Arab Emirates
Founded
2006

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