Anastasia Beverly Hills is a cosmetics brand known for shaping and coloring brows with products like Brow Wiz and Dipbrow Pomade, and for expanding into color cosmetics such as eyeshadow palettes and foundations. It uses a patented Golden Ratio Eyebrow Shaping Method to tailor eyebrow shapes to an individual’s bone structure, helping customers recreate salon-quality brows at home. The brand sells directly to consumers online and through major retailers, with products in thousands of stores worldwide. Its goal is to help people achieve polished brows and complete makeup looks at home while growing its global presence.
Company Size
501-1,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$225M
Headquarters
Beverly Hills, California
Founded
1997
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