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WPP Media

AI-native global media services network

Associate Director - Planning

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in advertising, marketing, business administration, or communications, or equivalent professional work experience.
  • Five to eight years of account planning or related media/communications planning experience, with a focus on team leadership and management.
  • Experience facilitating ideation sessions.
  • Experience interacting with and presenting to senior-level clients.
  • Experience working across multiple communications disciplines, including digital.
  • Familiarity with major desktop research tools and qualitative research techniques.
  • Quantitative skills, including analytical abilities and math proficiency.
  • Ability to manage a team, prioritize and organize multiple assignments for self and direct reports, where applicable.

Responsibilities

  • Maintain day-to-day client and agency contact regarding the assigned area of responsibility.
  • Oversee development of objectives, strategies, plans, and presentations.
  • Supervise the group in interpreting competitive and other research data.
  • Train and evaluate Supervisors, Managers, and Associates on the team.
  • Act as liaison between internal teams and partner vendors to ensure media performance.
  • Maintain an understanding of the business, target audiences, and wider communications environment.
  • Identify and articulate compelling drivers, barriers, and channel relationship insights.
  • Integrate client and creative agency research into plans.
  • Package strategic and contextual frameworks and engagement ideas for clarity and client presentation.
  • Assist in crafting selling strategies.
  • Supervise implementation needs and client communications with agency client, planning, and other teams.
  • Coordinate with global marketing teams, applying understanding of international marketing.
  • Oversee the client implementation team’s productivity, including staffing and workload issues.
  • Provide strategic rigor in implementing ideas and integrating creative and media work.
  • Convey and manage media deliverables across agencies using 360 media planning.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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