GoMaterials

B2B marketplace for landscaping materials procurement

Director of Sales

Sales OperationsConfirmed live in the last 24 hours

Full-timeMontreal, QC, CanadaHybrid

About the Job

Requirements

At least 8 years of experience in B2B sales and at least 3 years in a leadership role, preferably in retail, software as a service, marketplace, or startup environments.
A proven track record of exceeding sales targets while leading high-growth teams.
Ability to build, mentor, and inspire sales teams of varying sizes.
Ability to define high-level strategy while personally closing key deals.
Strong analytical skills and experience using customer relationship management and sales tools to drive performance.
Strong presentation, negotiation, and interpersonal skills.
Ability to thrive in a fast-paced, evolving startup environment.

Responsibilities

Define the sales vision, roadmap, and execution in alignment with company goals.
Recruit, develop, and retain Account Managers, Account Executives, and sales support staff.
Set and manage sales targets, territories, and compensation models to support consistent overperformance.
Create a culture of accountability, motivation, and continuous learning.
Identify new customer segments, regions, and growth opportunities.
Implement tools, processes, and analytics—including customer relationship management, sales automation, and forecasting—to increase efficiency.
Partner with Operations and Technology to ensure customer success and maximize lifetime value.
Provide guidance and structured career paths for team members.
Track key performance indicators, pipeline health, and win/loss metrics, and present insights to the executive team.

Desired Qualifications

Experience scaling sales teams across North America.
Familiarity with B2B marketplaces, supply chain, or construction and landscaping industries.
Exposure to sales enablement, revenue operations, or partnerships.
Experience using HubSpot.

GoMaterials is one of Canada's fastest-growing companies, recognized by Deloitte, the Globe & Mail, and the Lazaridis Scaleup Program. We’re revolutionizing how landscape contractors source plant and hardscape materials through a B2B marketplace that simplifies procurement in a traditionally outdated industry.

Since our inception, we have helped landscapers save time, money, and stress and plant over 1.5 million plants and trees. Led by a young and eager group of entrepreneurs, GoMaterials is aggressively expanding across North America. We are therefore looking for amazing people to add to our team!

About the role:

We’re looking for an experienced Director of Sales to lead, scale, and elevate our sales organization as we enter our next stage of growth. This is a hands-on leadership role where you’ll define our sales strategy, build and mentor a high-performing team, and partner with leadership to drive revenue growth and market expansion.

What you'll do:

Define & Lead Sales Strategy: Own the sales vision, roadmap, and execution aligned with company goals.
Build & Scale the Team: Recruit, develop, and retain top-performing Account Managers, Account Executives, and sales support staff.
Drive Revenue Growth: Set and manage sales targets, territories, and compensation models to ensure consistent overperformance.
Foster High-Performance Culture: Create an environment of accountability, motivation, and continuous learning.
Expand Market Reach: Identify new customer segments, regions, and growth opportunities.
Optimize Sales Operations: Implement tools, processes, and analytics to increase efficiency (CRM, sales automation, forecasting).
Collaborate Cross-Functionally: Partner with Operations and Tech to ensure customer success and maximize lifetime value.
Coach & Mentor: Provide guidance and structured career paths for team members.
Report & Analyze: Track KPIs, pipeline health, win/loss metrics, and present insights to the executive team.

What you'll need:

8+ years in B2B sales with at least 3+ years in a leadership role (preferably in retail, SaaS, marketplace, or startup environments).
Proven track record exceeding sales targets while leading high-growth teams.
Ability to build, mentor, and inspire sales teams of varying sizes.
Comfortable defining high-level strategy while rolling up your sleeves to close key deals.
Strong analytical skills and experience using CRM/sales tools (HubSpot preferred) to drive performance.
Strong presentation, negotiation, and interpersonal skills.
Ability to thrive in a fast-paced, evolving startup environment.

Nice to have:

Experience scaling sales teams across North America.
Familiarity with B2B marketplaces, supply chain, or construction/landscaping industries.
Exposure to sales enablement, revenue operations, or partnerships.

From day one, you get to...

💡 Share your ideas and actually see them come to life

🌱 Grow with us through learning & promotion opportunities

🏝️ Enjoy solid health benefits & time off

💰 Get a piece of the pie with equity after your first year

🎉 Work with a fun, tight-knit team that celebrates wins together. Want to learn more? Check out our culture code.

Ready to apply?

If you think you’d be a great fit at our company and are passionate about this job, we want to hear from you!

About the Company

GoMaterials

B2B marketplace for landscaping materials procurement

GoMaterials is a B2B marketplace that helps landscaping professionals buy plants, trees, and other landscaping materials from a network of wholesale nurseries. It streamlines the entire procurement process—from sourcing and quoting to delivery logistics—so landscape businesses can save time and avoid issues like late deliveries or poor quality. The platform connects buyers with nurseries, digitizes procurement, and coordinates order placement and delivery to optimize supply chain efficiency. Unlike generic marketplaces, GoMaterials focuses specifically on the landscaping industry and builds value through a curated network of wholesale plant suppliers and end-to-end procurement capabilities across regions in the United States and Canada. The company aims to improve operational efficiency and growth for landscaping construction businesses by simplifying sourcing, pricing, and logistics, helping them scale more effectively.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Montreal, Canada
Founded: 2017

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