T

trawa

SME green energy procurement and management

Team Lead Sales Development

Full-TimeUpdated
No salary listed
Mid
Berlin, Germany
In PersonOffice-first role; typically works from the Berlin office five days per week.
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • Strong communication, persuasion, and assertiveness.
  • Ability to engage people, understand their needs, and present suitable solutions persuasively.
  • Initiative and clear goal orientation.
  • Analytical and structured thinking, including breaking complex processes into steps, identifying optimization opportunities, and making decisions based on numbers and metrics.
  • Extensive experience with sales methods and techniques.
Responsibilities
  • Take responsibility for the SDR team's success as a player-coach while remaining operationally active, spending most of the time cold calling and setting an example through personal performance.
  • Own overall team performance, manage target achievement, and continuously develop the team.
  • Identify process and structure improvements, represent the team's perspective, and implement improvements with relevant company stakeholders.
  • Play a central role in recruiting new SDRs and ensure structured onboarding of new team members with the team.
  • Build a thorough understanding of the products and energy market during the first 90 days.
  • Establish yourself as the primary contact for SDR-team topics during the first 90 days.
  • Set new benchmarks through personal cold-calling performance during the first 90 days.
  • Identify opportunities to improve team performance and develop concrete measures during the first 90 days.
Desired Qualifications
  • Experience in the energy industry is a plus, but not required.

About the company

Trawa provides green electricity to SMEs by acting as both energy supplier and software platform, analyzing each customer’s load profile and sourcing power through a mix of agreements with wind and solar parks, futures, and spot markets to deliver 100% renewable electricity. Every contract includes an energy management portal that shows consumption, costs, forecasts, invoices, and CO2 emissions across all sites and supports ESG reporting. For customers with batteries or flexible assets, trawa optimizes usage and trades flexibility on electricity markets to reduce peak loads. It serves industrial and commercial customers in Germany and Austria across sectors like manufacturing, retail, logistics, hospitality, real estate, and rail, mainly earning from electricity supply contracts with battery control and energy trading as added services, aiming to let SMEs buy and use green electricity like large corporations.

Company Size

51-200

Company Stage

Series A

Total Funding

$40M

Headquarters

Berlin, Germany

Founded

2022

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Simplify's Take

What believers are saying

  • July 2026: trawa reported 250 enterprises and clients like Flixtrain.
  • April 2025 Austria launch and ÖBB win expand its addressable market.
  • €24 million Series A in 2025 funds DACH expansion and product development.

What critics are saying

  • Trawa’s software only ships with other products, limiting standalone adoption.
  • Electricity procurement ties trawa to thin margins and volatile power-market spreads.
  • A licensing or balancing failure would halt supply operations and destroy trust.

What makes trawa unique

  • Trawa combines AI procurement, supply, and energy software for SMEs.
  • July 2026: trawa serves 250 enterprises across Germany and Austria.
  • Trawa won ÖBB traction power and customizes PPA-plus-spot supply.

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Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Hybrid Work Options
  • Paid Vacation
  • Meal Benefits
  • Gym Membership
  • Professional Development Budget
  • Mentorship Program

Growth & Insights and Company News

6 month growth

8%

1 year growth

10%

2 year growth

9%
deutsche-startups.de
Aug 20th, 2025
trawa secures €36.5M for energy solutions

The Berlin-based B2B energy company trawa, founded in 2022, has raised €36.5 million from investors like Headline and Balderton Capital. Recently, they secured €24 million to expand in Germany and Austria, grow their team, and enhance product development. Trawa uses AI for data processing and optimization, serving over 100 clients with renewable energy. They aim to expand into new European markets and introduce new products in energy supply and management.

FinSMEs
May 22nd, 2025
trawa Raises €24M in Series A Funding

trawa, a Berlin, Germany-based electricity provider and AI-powered software company, raised €24M in Series A funding

Startups Magazine
May 22nd, 2025
trawa Secures €24M for Industrial Revival

trawa, a Berlin-based electricity provider and AI-powered software company, has raised €24 million in Series A funding. The round was led by venture capital firm Headline, with participation from Norrsken VC, the impact fund of Klarna co-founder Niklas Adalberth, and existing investors Balderton Capital, Speedinvest, and AENU. Additional shareholders include Berlin-based VC Magnetic and Tiny VC from London.

Startup Rise Europe
May 16th, 2024
trawa Raises €10M for AI Energy Solutions

Berlin-based renewable energy supplier trawa raised €10 million in seed funding led by Balderton Capital, with participation from TinyVC, Magnetic, Speedinvest, and AENU. The funds will be used to develop trawa's AI technology and product ecosystem, helping SMEs manage energy purchasing and usage. This brings trawa's total funding to nearly €12 million. The company aims to simplify the transition to green energy for businesses amid Europe's high electricity costs and energy crisis.

Tech.eu
May 15th, 2024
Trawa raises €10M to optimise SMEs' energy consumption and costs

Trawa raises €10M to optimise SMEs' energy consumption and costs.